Title: Telling Your Urban Education Story
1Telling Your Urban Education Story
Presented by Aimee Stern, Potomac Communications
Group and Dr. Kathy Zantal-Wiener, Temple
University
2Good Communicators
- Engage their listeners minds and hearts by
- Saying great things in simple terms
- Telling stories about real people solving real
problems - Listening and learning from what their audiences
tell them
3Effective Messages Are
- Positive
- Compelling
- Credible
- Forward Thinking
- Memorable
4Remember these. . .
- I am not a crook.
- The only thing we have to fear is fear itself.
- Its the economy, stupid.
- Winning isnt everything, its the only thing.
- If you cant feed a hundred people, then feed
just one. - No Child Left Behind
5Three Critical Drivers of Systemic Reform
- 1. Standard-based curriculum that is aligned with
instruction and assessment - 2. Policy support for high-quality learning and
teaching - 3. Achievement of all students, including those
historically underserved
6The USP Message Triangle
Infrastructure built to sustain K-12 reform.
Measurable improvement in K-12 science and
mathematics education.
All students can succeed in science and
mathematics.
7Infrastructure built to sustain K-12 reform.
- Supporting Points
- Develop quality teachers and teacher leaders
- Provide teachers with ongoing training and
support - Collect and use data to monitor progress
- Conduct Principal Institutes
- Establish partnerships with businesses, community
groups and other stakeholders
8Measurable improvement in K-12 education.
- Supporting Points
- Interactive, hands-on science and mathematics
curricula aligned with state standards - Evaluate and improve teacher performance
- Implement data-based decision making
- Increase the number and breadth of science and
mathematics courses offered
9All students can succeed in science and math.
- Supporting Points
- More students take and complete AP courses and
exams - Increased enrollment in higher-level science and
mathematics courses - Students receive science and mathematics-related
internships and scholarships
10Adapt Messages for Different Target Audiences
- Teachers How new practices were implemented
what evidence-based practices worked with which
students successful professional efforts and how
they benefited teachers - Policymakers Test score improvement narrowing
the achievement gap expert endorsements funds
well spent - Continued
11Adapt Messages for Different Target Audiences
- Families Program and student awards
scholarships students received directly linked to
your program better student performance on
science and mathematics achievement tests
after-school and summer jobs and internships for
students activities (e.g., workshops, books,
materials) that parents can use to help their
children with science and mathematics homework
12Education Community Outreach
- Education clearinghouses
- Systemic reform Web site
- State education agency communication vehicles
- Education trade publications
- Trade association publications (daily bulletins)
13Local and School District Outreach
- Education reporters at local or regional
newspapers - District newsletter
- Teachers union newsletter
- School newsletter
14Telling Your Urban Education Story
This material is based upon work supported by
the National Science Foundation under Contract
Number REC-9912177 Task 10 (B1403X), awarded to
Temple University/Institute for Survey Research.
Any opinions, findings, conclusions or
recommendations expressed do not necessarily
reflect the views of the National Science
Foundation.