PARTNERS IN GROWTH

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Annin Co. Partners in Growth Program

• Business Development Ideas

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How to Utilize the Partners in Growth Program ?

• Provide Sales Direction for the New Dealer
• Act as a Reference Manual for Seasoned Dealers
• Use as a Training Tool for Sales Personnel and
  New Employees
• Market Your Products
• With One Very Specific Goal

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TO INCREASE YOUR SALES!

• We believe that we have only scratched the
  surface on certain commercial markets that have
  great potential

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Business Development Ideas

• Building Commercial Sales Together

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Business Development Ideas

• Reasons for Displaying a Flag
• Checklist for Potential Markets
• Worksheet for Potential Markets
• How do YOU Get Business ?
• Annins 2003 Marketing Program

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Reasons for Displaying a Flag

• Patriotism
• Decoration
• Attract Attention
• Advertisement
• Corporate Identification
• Point of Purchase
• Fund Raising
• Giveaways
• Recognition

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Checklist for Potential Markets

• Local Governments
• Retail Environments
• Recreation
• Organizations
• Real Estate Construction
• Businesses
• Other

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Potential Markets

• Real Estate Construction
• Realtors
• Developers
• Construction Co.s
• Home Builders
• Property Managers

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Potential Markets

• Businesses
• Auto Dealers
• Funeral Parlors
• Marinas
• Ad Agencies
• Corporations
• Corporate Events
• Production Studios
• Radio TV Studios
• Banks
• Hotels Motels
• Restaurants
• Hospitals

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Potential Market Worksheet

• Heading_____________
• Subheading__________

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Potential Market WorksheetHeading Businesses
SubheadingCorporations

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How to Reach Potential Markets

• Identify target company
• Identify needs
• Identify decision maker
• Select initial communications vehicle to make
  contact postcard, letter, catalog, sell sheet,
  e-mail
• Send sample product
• Call back for appointment

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How Do YOU Get Business?

• Sponsor School/Organization Events
• Public Relations in your community
• Patriotic activities in your community
• Networking-attending shows, community events,
  civic meetings and chamber of commerce meetings
• State Chamber of Commerce-obtain a list of new
  businesses corporations
• Business News Papers-provide lists of new
  building permits, realty companies, developmental
  boards and committees, etc.

• Yellow Page Ads
• Current Past Sales History
• Referrals
• Phone Contacts
• Personal sales calls
• Newspaper
• Radio Broadcast
• Local Cable TV
• Business Journal Ads
• Direct Mail
• Internet Presence
• Add stuffers to invoice mailings

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ANNINS COMMITMENT TO YOU !

• 2003 Marketing Program

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ANNINS 2003 MARKETING PROGRAM

• Flag-A-Gram Direct Mail Advertising
• Cross Selling Literature
• Custom Sales Tools
• Patriotic Releases
• Fundraising Program
• Advertising Support and PSA
• Plus-A-Buck Shipping Program

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Direct Mail Campaigns to Help You Build Your
Business

• Annins commitment to you 2003
• 5 Flag-A-Gram Postcard Reminders
• Spring Cleaning
• Sept 11th Patriot Day
• Lobby and Conference Room
• Add a Second Flag to your Pole
• Expand Your Corporate Image

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Spring Cleaning Flag-A-Gram 1
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Flag-A-Gram 2
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Flag-A-Gram Idea 3

• Decorate Your
• Office Lobby Conference
• Room with an Indoor Flag Set

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Flag-A-Gram Idea 4

• Add a Flag to your pole

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Flag-A-Gram Idea 5

• Expand
• Your Corporate Image
• by using
• Flags as
• Advertising Vehicles

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Cross Selling Campaign to Help You Build Your
Business

• Annins Commitment to You
• In-Pack Brochure to Promote
• - Patriotic Decorations
• - Fun Flags for Boating and Home Usage
• - Custom Flags Banners
• - Historical Flags
• - International Flags
• - Armed Forces Flags
• - Flagpoles
• - State Flags
• - US Flags

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Cross Selling Campaign to Help You Build Your
Business
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Tools to Help Build Your Custom Business

• Annins Commitment to You
• Custom Brochure
• Swatch Kit

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Custom Catalog to Educate Your Customers Help
You Build Your Business

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Patriotic Service Releases to Build Your Business

• Annins Commitment to You 2003
• We will create and provide you with
• 4 media releases a year
• At your request, Annin will provide you with
  a list of the local media in your area

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Annins Flag Fundraising Kit for Dealers

• Fundraising Tips for Your Customers
• Fundraising Project Planning Guide
• 3 Press Releases
• Ad Slicks
• Letter to Local Businesses
• PSA Text
• Order Form
• Product Sell Sheet

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Annins TV Advertising Program

• 30 Second Commercial with Dealers Tag
• Public Service Announcement

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Annins Flag Educational Resources from Patriotic
Organizations

• Literature
• Audio-Visual Material
• Other Flag Education Activities
• Websites

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Annin Co. Partners in Growth Program

• Building Commercial Sales Together

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Annin Co. Partners in Growth

• Q A
• Your Suggestions for 2004 !