Kraft Foods

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Kraft Foods
Helping People Around the World Eat and Live
Better Team Kagol November 30, 2004
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Quick facts about craft
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Krafts Six Values

• Innovation Satisfying real-life needs with
  unique ideas
• Quality Fulfilling a promise to deliver the
  best
• Safety Ensuring high standards in everything we
  make
• Respect Caring for people, communities and the
  environment
• Integrity Doing the right thing
• Openness Listening to the ideas of others and
  encouraging an open dialogue

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The Goals of Kraft

• Build superior brand value
• Transform the portfolio
• Expand global scale
• Drive out costs and assets
• Strengthen employee and organizational excellence
  
• Demonstrate corporate responsibility

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Krafts wide variety of products.
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Market Share, Profit Dynamics

• Kraft Foods is made up of 2,400 shareholders.
• Stock price is 34.66 per share.
• Revenue was 31 billion in 2003.
• 21 billion of those revenues came from North
  America, leaving the other 10 billion coming
  from their international corporations.
• Net revenues were up 4.3 for the year. Their
  diluted earnings per share was at 2.01. Kraft
  Foods gross profit ended up being
  12,182,000,000.

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• Kraft Foods is a global service. They try to
  promote health and nutrition along with selling
  their goods. They are the largest US based
  packaging food company. The Kraft Foods business
  team tries to assure the best quality products
  and service to the customers.

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Technology Applied

• Technology is one of Krafts eight global
  functions.
• Eight global functions are strongly aligned and
  linked to the Global Marketing Category
  Development group and the two commercial units.
• The functions are centers for excellence, with
  responsibility for identifying and sharing best
  practices and using their global scale to best
  advantage.
• Use technology in obtaining input from their
  consumers from telephone calls or via email.
• Uses technology for their consumers to learn
  about the products and the running of Kraft.
• Advancements in technology aided in better
  producing, packaging and distributing Kraft
  products.

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Employment Structure

• At Kraft foods there are nine different divisions
  of careers that are available.
• Commerce, finance, human resources, marketing,
  marketing services, operation, research and
  development, sales and customer service, and
  systems.
• Each division is dedicated to promoting growth
  and development for the company as a whole.
• There are more than 100,000 employees operating
  in sixty-eight countries worldwide.
• The headquarters for Kraft is located in
  Northfield, Illinois.

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Key Weakness Factors

• Competition outside North America is vast with
  Kraft only being the 2 producer of food around
  the world.
• Many Kraft foods are high in sugar and fat which
  is extremely unhealthy.
• Its part of Phillip Morris which owns Marlboro
  cigarettes
• -Marlboro is the top selling cigarette brand in
  the world
• -Meaning if people dont want to support him they
  may not eat Kraft Foods

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Key Success Factors

• In over 150 countries around the world
• Kraft International controls all countries
  outside North America
• Incorporated into many different foods
• Post, Kool-Aid, A1 Sauce, Stove Top, Ritz, Oreo,
  Maxwell House, Miracle Whip, Minute Rice, Beyers,
  Jell-O,
• 1 food company in U.S
• 2 in the world to Nestle
• Make new products each year to expand into new
  food areas
• Jell-o pudding sticks
• Ritz sticks
• New dressings including better fat free dressings
• Healthy food options
• Offer the South Beach Diet on website using all
  Kraft Foods
• Post being a breakfast contributor

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References

• Retrieved November 15,2004 from world wide web
  www.kraft.com
• Retrieved November 13,2004. from world wide web
  www.kraftfoods.com
• Retrieved November 18, 2004. from world wide web
  www.lexisnexis.com
• Targowski, Andrew and Rienzo, Thomas. Enterprise
  Information Infrastructure. 4th
  ed. MichiganParadox Associates,2004

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Thanks for listening

• Feel free to ask questions.