EXCELSIOR SHOPPER SURVEY

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EXCELSIOR SHOPPER SURVEY

• Client ENCoRe
• Student Team Gingi Allen, Zack Kahn, Remberto
  Portillo, Jennifer Simon

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The Excelsior

• Commercial corridor roughly runs Mission from
  Geneva to Silver
• Mixed, working class community
• Many major public transit routes nearby

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Views of the Excelsior
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ENCoRe

• Excelsior Neighborhood Commercial Revitalization.
• Part of Excelsior Action Group (EAG) and the
  Bernal Heights Neighborhood Center (BHNC) both
  Community Based Organizations (CBO).
• Main Goals include filling vacancies,
  storefront/sidewalk cleanliness, promotion of the
  community around the city, community outreach,
  etc.
• Funded by S.F. Local Initiatives Support
  Corporation (LISC), Mayors Office of Economic
  Development and Supervisor Gerardo Sandoval.

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Considerations

• Underserved populations.
• Many stakeholders including residents, workers,
  merchants, city officials, etc.
• Unique character in district.
• Neighborhood is always changing with lots of
  diversity.

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THE PROBLEM

• Needed to reach out to the community to find out
  what their preferences and needs are.
• Wanted to include more of the underserved
  populations.
• Increase knowledge and awareness of ENCoRe and
  its efforts.

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THE PROJECT

• Decided a shopper survey would be the most
  feasible given financial and time constraints.
• Four Steps
• -Decide on sample size and methodology.
• -Develop/Improve survey tool.
• -Conduct survey and analyze results.
• -Present Findings and make recommendations.

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METHODOLOGY

• Each Team member conducts 24 surveys, total 96.
• Surveys are divided evenly between two focus
  points, Safeway and Silver Ave. bus stop.
• To ensure reaching as many different groups of
  people as possible each team member had assigned
  dates and times for conducting their surveys.

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Findings / Results

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Findings / Results
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Findings / Results
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Findings / Results
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Findings / Results
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Summary and Recommendations

• Keep grocery stores and banking facilities.
• Increase selection of goods/ services offered.
• Provide more parking.
• Clean up area, especially storefronts.

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Summary and Recommendations

• Shoppers want more entertainment options,
  including family entertainment, music stores,
  restaurants, book stores and gyms.

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Suggestions for future research

• WHAT WORKED
• -location of survey implementation
• -language and approach
• -survey questions were focused
• WHAT DIDNT WORK
• -length of survey
• -survey only in one language
• -time and financial constraints

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References / Credits

• Photos courtesy of Gingi and Remberto.
• www.bhnc.org
• www.excelsioractiongroup.com
• EAG BHNC, Excelsior Directory

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THANK YOU!!!