Cmo completar las planillas de formulacin

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Cómo completar las planillas de formulación ?
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Rangos de valores - PAQUETES B
PRICE RELATIVE TO COMPETITORS
Precio max.
Lowest
Premium
Average
Below Avg.
Above Avg.
2
-2
2
-2
Precio min.
Precio Promedio
7
Rangos de valores - PAQUETES B
PRODUCT QUALITY
Calidad max.
Acceptable
Top
Good
Premium
-2
5
-5
50 ptos.
Calidad Promedio
8
Rangos de valores - PAQUETES B
SERVICE TO RETAILERS
Service max.
Standard
Superior
Above Avg.
-2
50 ptos.
Servicio Promedio
9
Rangos de valores - PAQUETES B
BRAND IMAGE
Imagen max.
Low Profile
High
Moderate
-2
50 ptos.
Imagen Promedio
10
Rangos de valores - PAQUETES B
PRODUCT LINE BREADTH
Narrow
Broad
Medium
0 models
100 models
175 models
250 models
11
Rangos de valores - PAQUETES B
COMPANY OWNED MEGASTORES
Below Average
Above Average
Average
2
-2
0 Megastore
Megastore Promedio
12
Rangos de valores - PAQUETES B
NUMBER OF RETAIL OUTLETS
Below Average
Above Average
Average
2
-2
0 Retailer
Retailers Promedio
13
Rangos de valores - PAQUETES B
ADVERTISING BUDGET
Below Average
Above Average
Average
2
-2
Advertising
Advertising Promedio
14
Rangos de valores - PAQUETES B
USE OF CUSTOMER REBATES
Light
Heavy
Medium
2
-2
Rebates
Rebates Promedio
15
Rangos de valores - PAQUETES B
ONLINE SALES EFFORT (Internet Mkt)
None
Strong
Moderate
Token
1
16
10
0
Mkt. Share Internet vs. Mkt. Share Branded
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Rangos de valores PAQUETE C
PQ Index
PQ max.
Lowest
Premium
Average
Below Avg.
Above Avg.
5
-5
5
-5
PQ min.
PQ Index Promedio
PQ Index (Price Company / Price Average) /
(Quality Company / Quality Average)