BECKS DISCOVER THE TASTE OVERVIEW

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BECKS - DISCOVER THE TASTE OVERVIEW
POINT OF SALE C.A.P.S. (HARDWARE/INSERTS) ENHANC
ERS/SPECTACULARS - iPod/MP3 Docking Station - S
tainless Steel Cooler - Stainless Steel
Fridge - Hammock - Mini Grill - Crown Topper
PERMANENT - C-Store Wooden Rack Kit - Supermark
et Metal Rack Kit SIGNMAKING PREMIUM MERCHANDISE
CROSS MERCHANDISING/HOOK - Save 2.00 Instantl
y on Snyder's of Hanover Flavored Pretzel
Pieces Nibblers! - Save Up To 10.00 Cure 8
1 Hams! - Get your European glassware via specia
l offer! PACKAGING SALES TOOLS
2
BECKS - DISCOVER THE TASTE P.O.S.
A.
B.
C.
D.
B. Cooler Sticker Size - 4.25 x 7 Item 10503
71
C. Table Tent Size - 4 x 6 Item 1050369
A. Case Card / Price Insert Size - 9 x 18 Item
1050368
D. Display Wrap Size - 30 x 49.5 x 16 Item
1050372
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BECKS - DISCOVER THE TASTE LATINO P.O.S.
A.
B.
D.
C.
B. Case Card / Price Insert Size - 9 x 18 Item
1050450
C. Cooler Border Size - 4 x 30 Item 1050483
A. Cooler Sticker Size - 4.25 x 7 Item 10503
73
D. Shelf Wobbler Size - 5 x 10 Item 1050482
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BECKS - DISCOVER THE TASTE C.A.P.S. ELEMENTS
D.
E.
F.
Side 2
C.
A.
B.
C. Small Frame Size - 27 x 18 Item 1039380
Uses small insert set 18 x 18 and 9 x 18 Sh
own Item 1046481
E. Universal Vertical Rack Size - 24x 17 x 64
Item 1041949 Uses horizontal price insert
from Small CAPS set 18 x 18 and 18 x 9 Shown
Item 1046481
F. Weekender Rack Size - 32 x 36 x 18 Item
1045464 Uses small image insert 18 x 18 and 9
x 18
Shown Item 1046481
B. Case Stacker Size - 21 x 79 x 18 Item 1
045467 Uses small insert set 18 x 18 Shown
Item 1046481
D. Frame Stand Size - 27 x 18, stand Adjusts f
rom 61.5 to 88 H Item 1039384 Uses small in
sert set 18 x 18 and 18 x 9 Shown Item 1
046481
A. Avalanche Singles Cooler Size - 30 x 33 x 1
6 Item 1045465 Uses Signmaking 3x3 for fr
ont panel. Shown attached to cooler -Small CAPS
frame set. Item 1046481 (sold separate)
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BECKS - DISCOVER THE TASTE ENHANCERS/SPECTACULARS
C.
A.
B.
D.
A. Hammock Size - 67 L x 32 W Item 1050365
B. Crown Topper Size - TBD Item 1050446
C. Stainless Steel Fridge Size - TBD Item TBD
D. Mini Grill Size - TBD Item TBD
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BECKS - DISCOVER THE TASTE PERMANENT
A.
B.
B. Supermarket Metal Rack Kit Size - 26 x 26 x
62
Item 1044172
A. C-Store Wooden Rack Kit Size - 18.5 x 17 x 6
3
Item 1044171
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BECKS - DISCOVER THE TASTE PREMIUM MERCHANDISE
iPod/MP3 Docking Station Size 5.5 H x13.75 W
x5.5 D
Item ZN17546
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BECKS - DISCOVER THE TASTE SNYDERS OF
HANOVER CROSS MERCH OFFER
Offer Description
Point of Sale
Promo Valid January 1 - February 1, 2009
Display Target Primary and Secondary Beer
High Traffic Locations Receive a FREE Bag or S
ave Up To 2.00 Instantly on Snyders Pretzel
Pieces Nibblers Purchase! Beer Purchase Requir
ed Purchase one (1) bag of Snyders of Hanover
Flavored Pretzel Pieces Nibblers and receive a
Second Package Free, with the purchase of one (1)
Becks Family 12-pack or larger.
Valid in AK, AZ, CO, DC, DE, FL, IA, IL, KS, M
D, MS, MT, ND, NE, NH, NM, NV, OK, PA, SC, TN,
VT, WI, WY No Beer Purchase Required Save 2.0
0 Instantly on the purchase of two (2) bags of
Snyders of Hanover Flavored Pretzel Pieces and
Nibblers. Valid in AL, AR, CA, CT, FA, HI, K
Y, MA, ME, MI, MO, NC, NJ, NY, OH, OR, RI, SD,
TX, UT, VA, WA ( via on-pack sticker), WV
Consumer offer not available in the states of ID
, IN, LA and MN.
Display / Partners
Cross Merch Display Items Becks Family 12-Pack
or Larger
Snyders of Hanover Pretzels
Key to Success Build Becks displays with
Partner products
Instant Coupon Offer Valid Start Date January
1, 2009
Channels Grocery only
File Date 8/18/08
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BECKS - DISCOVER THE TASTE SNYDERS OF
HANOVER CROSS MERCH P.O.S.
Point of Sale / Creative
CAPS 2-Sided Frame Insert Set with Perforated
Turn back
Packed in 10 Sets per carton Sets include two
(2) 18x18 Inserts, one (1) 18x9, one (1)
9x18 and one (1) Tearpad
Beer Purchase Tear Pad
Shown Additional Beer Tear Pad, Item 1050376BP
Beer Purchase Insert Sets - Item 1050375BP
(creative shown) No Beer Purchase Insert Sets - I
tem 1050375 27x18 Frame Stand (stand adjusts f
rom 61.5 to 88 H) - Item 1039384
27x18 Small Frame - Item 1039380
Note Perforated turn back allows CAPS Insert to
function as a stand-alone Case Card without
Frames if necessary
No Beer Purchase Tear Pad
Shown Additional No Beer Tear Pad, Item 1050376
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.
Channels Grocery only
10
BECKS - DISCOVER THE TASTE HORMEL CURE 81
HAM CROSS MERCH OFFER
Offer Description
Point of Sale
Promo Valid April 1 - April 30, 2009
Display Target Primary and Secondary Beer
Locations, High Traffic Meat Department
Save 10.00 via Mail-in Rebate
on a Hormel Cure 81 Ham Purchase!
Beer Purchase Required Save 10.00 via MIR on
the purchase of a Hormel Cure 81 Ham, with the
purchase of one (1) Becks Family 6-pack or
larger. Hormel Cure 81 Ham purchase price must
exceed 10.00. Valid in AK, AZ, CA, CO, DC,
DE, FL, GA, IA, ID, IL, KS, MD, MI, MS, MT, ND,
NE, NH, NM, NV, OH, OK, PA, SC, TN, VT, WA, WI,
WY No Beer Purchase Required Save 10.00 via M
IR on the purchase of a Hormel Cure 81 Ham.
Purchase price of Hormel Cure 81 Ham must exceed
10.00. Valid in AL, AR, CT, HI, KY, MA, ME,
MN, MO, NC, NJ, NY, OR, RI, SD, TX, UT, VA, WV
Consumer offer not available in the states of IN
and LA.
Display / Partners
Cross Merch Display Items Becks 6-Packs or
Larger
Hormel Cure 81 Hams
Key to Success Build Becks displays with
Partner products
Mail-in Rebate Offer Valid Start Date April 1,
2009
Channels Grocery only
File Date 8/18/08
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BECKS - DISCOVER THE TASTE HORMEL CURE 81
HAM CROSS MERCH P.O.S.
Point of Sale / Creative
CAPS 2-Sided Frame Insert Set with Perforated
Turn back
Packed in 10 Sets per carton Sets include two
(2) 18x18 Inserts, one (1) 18x9, one (1)
9x18 and one (1) Tearpad
Beer Purchase Tear Pad
Shown Additional Beer Tear Pad, Item 1050379BP
Beer Purchase Insert Sets - Item 1050378BP
(creative shown) No Beer Purchase Insert Sets - I
tem 1050378 27x18 Frame Stand (stand adjusts f
rom 61.5 to 88 H) - Item 1039384
27x18 Small Frame - Item 1039380
Note Perforated turn back allows CAPS Insert to
function as a stand-alone Case Card without
Frames if necessary
No Beer Purchase Tear Pad
Shown Additional No Beer Tear Pad, Item 1050379
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.
Channels Grocery only
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BECKS - DISCOVER THE TASTE CROSS MERCH OFFER
Offer Description
Point of Sale
Trimester P.O.S. Information Rebate will be del
ivered via tear pad that will affix to C.A.P.S.
image insert. Place your orders for the InBev B
rands Glassware Program on ABMarketing.com during
the Trimester 1 Order Window. Check the Cross M
erchandising site under the Sales Support tab on
ABMarketing.com after ? for additional support.
Promo Valid Jan 1 May 31, 2009
Channel All Off-Premise Channels
Display Target Primary and Secondary Beer
Locations Get your European glassware via speci
al offer! Rebate Valid Date Jan 1, 2009 Beer
Purchase Required Save 2.00 off the purchase
of any Bass, Becks Hoegaarden or Stella Artois
glass via a mail-in rebate with the purchase of
one 12-pack of Bass, Becks family, Stella Artois
or two 6-packs of Hoegaarden. Purchase price of
glass must exceed 2.00. Valid In AK, AZ, CA, CO
, DC, DE, FL, GA, IA, ID, IL, KS, MD, MI, MS, MT,
ND, NE, NH, NM, NV, OH, OK, PA, SC, TN, VT, WA,
WI, WY No Beer Purchase Required Save 2.00
off the purchase of any Bass, Becks Hoegaarden
or Stella Artois glass via a mail-in rebate.
Purchase price of glass must exceed 2.00.
Valid In AL, AR, CT, HI, KY, MA, ME, MN, MO, NC,
NJ, NY, OR, RI, SD, TX, UT, VA, WV
Consumer offer not available in the states of
IN and LA.
Special Instructions Partner Info
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BECKS - DISCOVER THE TASTE CROSS MERCH P.O.S.
MIR Coupon Information
Glassware Display Kit Contents
17
Interchangable Header cards available for Bass,
Becks, Hoegaarden and Stella Artois
The glassware kit will include
(1) Glassware display base 5 header cards
1. Bass 2. Beck's 3. Hoegaarden 4. Stella A
rtois 5. Multi Brand 36 boxes (quantity of box
es below is based on the quantity that fits
onone shelf) 10 Stella Artois boxes 8 Bass
boxes 8 Hoegaarden boxes 10 Beck's boxes  
Individual boxes arealso available separately
Item 1045949 Size (assembled) 56.5 x 17.25
x 14.75
Shown Tearpad Beer Purchase (tear pad pack-out
also includes shown stickers sticker to be
placed on display for added communication),
Item 1047813BP
Shown Tearpad No Beer Purchase (tear pad
pack-out also includes shown stickers sticker
to be placed on display for added communication),
Item 1047813
56
Glassware Boxes
17 1/4
Bass Glassware Box (does not include glass) Size
7.2 x 3.5 x 3.5
Item 1045953
Becks Glassware Box (does not include glass) Si
ze 8.25 x 2.9 x 2.9
Item 1045954
Hoegaarden Glassware Box (does not include glass)

Size 5.6 x 4 x 4 Item 1045952
Stella Artois Glassware Box (does not include gla
ss)
Size 7.5 x 3.2 x 3.2 Item 1045951
Coupons or rebates will only be valid in the
market during the dates listed above. Please do
not place any coupons or rebates in the market
prior to the valid date. Coupons or rebates
should only be placed in channel(s) noted above.
Final creative design subject to change.