From marketing requirement To design

1
From marketing requirement To design
How to define and design good handheld device

• Instructors
• ??? SC Feng Technical marketing (COMPAL, HTC)
• ??? Tom Chen Mechanical and product
  architecture (COMPAL, MITEC)
• ??? Avin Wang Interaction design (TATUNG,
  COMPAL)

2

• ?? ??????
• ?? ??basic Pro/E ?? and 3D rendering capability
• 12 students to be 3 - 5 groups
• Making use handheld device as examples

Marketing plan
Innovative architecture placement
Form factor define
Detail design Adjustment Development
3
Coverage

• Preface Whats project? What does ID play in
  project? Whats handheld device?
• Whats marketing requirement?
• Market requirement
• Function requirement
• Spec
• Design requirement
• How to co-work with marketing guys?
• How to co-work with ME for proper architecture?
• Whats HW architecture
• How to do?
• How to select component?
• What are the components that be used in mobile
  device?
• Whats the role for ID in the process? Whats the
  relationship ?
• Introduction of basic concepts of interaction
  design

4
Class1 3 hours Preface Avin to explain
whats project? Whats handheld device? What does
ID play in project? SC to explain whats
marketing requirement, examples Coverage
Marketing purpose, target user, target market,
function, usages, whats spec? SC and Tom to
explain what are the components LCD,
Battery, Antenna, Speaker, Input device, Storage,
Material Avin to explain whats usages, and how
to define it Work 1 Define functionality and
usages according to marketing requirement Work 2
According to Marketing requirement to select
components and analyze component
advantage and disadvantages Class 2 3 hours
Review work 1 and work 2 Tom to explain whats
product architecture, how to do placement Avin
to explain how to co-work with ME to find
suitable placement Work 3 Select components
and to do 3 system placement, Work 4 Analyze
pro and con for the placement Class 3 3hours
Review Work 3 SC to explain decision making
Avin to explain Interaction design concept
Work 4 Product form factor development and foam
model Work 5 UI concept define Class 4
3hours Review work 4 and work 5
5

• Class 5 3hours
• Presentation2 concepts of form factor
• 20-30 minutes for each group
• Renderings
• Foam models
• UI concepts

6

• Project name TBD
• Whats the map of people-device relation ship?
• Why we need it?
• What are the functionality?
• How to use it?
• When to use it
• Where to use?
• Whats the context of use?
• What are the accessory?
• How many buttons are required?
• Where are the buttons?
• What are the type of buttons?
• How many connectors?
• Where are the connectors? And Why?
• What are the components?
• Whats the form factor?
• How to define form factor correspondent to the
  placement?