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DaimlerChrysler

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... political institutions at local, regional, national and international level ... Public Relations. New Technologies. BLUETEC Technology ... – PowerPoint PPT presentation

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Title: DaimlerChrysler


1
  • DaimlerChrysler
  • Corporate Social Responsibility
  • Willa Decjusza, 17th of July 2007, Kraków
  • dr Ewa Labno-Falecka

2
  • DaimlerChrysler is a leading supplier of
    superior passenger cars, sport-utility vehicles
    (SUVs), minivans and pickups, and the worlds
    largest manufacturer of commercial vehicles

3
  • Strong brands and broad portfolio (ranging form
    small cars to heavy-duty trucks)
  • Supplemented by tailored financial services along
    the automotive value chain
  • Active in nearly all countries in the world

4
  • The commercial success of DaimlerChrysler is
    founded on the Trust of the people in all
    countries where our company is active
  • We have anchored Economic, Ecological and Ethical
    Responsibility firmly in our corporate strategy
    our vision is sustainable development
  • Our vehicles meet peoples need for mobility,
    safety and innovation
  • DaimlerChrysler takes worldwide responsibility
    towards our customers, shareholders and employees
    just as seriously as our responsibility towards
    socio-political institutions at local, regional,
    national and international level
  • DaimlerChrysler is convinced that commercial
    success and social responsibility are two sides
    of the coin

5
3 Dimensions of CSR
  • Economy
  • Market Capitalization EUR 47.6 billion
  • Total Revenues EUR 151.6 billion
  • Operating Profit EUR 5,52 million
  • Net income EUR 3,23 million
  • Total Dividend EUR 1,54 million
  • RD expenditures EUR 5,33 million
  • Automotive Sales Passenger Cars 3 906 500
    units - MCG 1 251 800 units - Chrysler
    Group 2 654 700 units Commercial Vehicles 842
    000 units - Trucks 537 000 units - Vans,
    Buses, Others 305 000 units
  • Employees 360 385

6
3 Dimensions of CSR
  • Environment
  • Prime focus reductions in fuel consumption and
    CO2 emission by
  • improvement of the conventional internal
    combustion engine
  • - development of new, alternative drive
    systems (fuel cell)
  • We focus on the environmental impact of our
    products over their entire lives and recycling
  • DaimlerChrysler promotes and supports the
    development of environmentally compatible and
    largely CO2-neutral fuels
  • Trough the application of innovative technologies
    we also reduce emissions during the production of
    vehicles as well as during their service lives
  • DaimlerChrysler helps conserve resources and
    promotes the use of renewable raw materials

7
New Technologies
Smart fortwo with start/stop function ?
micro-hybrid drive
BLUETEC Technology Mercedes-Benz E Class 320
World Green Auto of the Year
It uses idling phases to switch off the engine
and temporarily completely avoid fuel
consumption, exhaust gas and noise emissions
8
3 Dimensions of CSR
  • Ethics
  • DaimlerChrysler enters into and shape political
    and social dialogue at local, regional and global
    levels
  • By supporting governments and global institutions
    such as the United Nations in their efforts to
    create fair framework conditions for the global
    economy DaimlerChrysler is helping to build
    social stability
  • By integrating the principles of the Global
    Compact into our Social Responsibility Guidelines
    we have underlined our commitment to maintaining
    appropriate social standards worldwide
  • DaimlerChrysler considers relations with
    employees and engagement in society not simply as
    an obligation but also as an investment in the
    future of company
  • DaimlerChrysler strengthens civilized societies
    and with legal, social and economic standards
    act as a beacon in countries where such standards
    are not yet in place

9
3 Dimensions of CSR
  • Ethics
  • DaimlerChrysler supports the objectives of the
    Global Compact and continually applies its
    principles in actual practice
  • The principles of the Global Compact
  • Human Rights (Occupational Safety and Health Act
    OSHA)
  • Labour Standards
  • Environment
  • Anti-corruption
  • DaimlerChrysler supports the aims
  • Alliance against Hunger and Poverty
  • International Labour Organization (ILO)
  • World Employee Committee

10
  • Mondialogo - DaimlerChryslers school contest
  • Over 100.000 participants
  • 140 countries
  • The global initiative launched by DaimlerChrysler
    and UNESCO
  • The project encourages intercultural dialogue
  • Ambassadors of the initiative include the
    Brazilian author Paulo Coelho and Swedish writer
    Henning Mankell

In 2006 the Polish team in cooperation with Congo
team took third place in Mondialogo competition
with the impressive project bulletin devoted
mainly to hardships which Congo children have to
meet with during they life
11
  • Two teams from different continents have to make
    contact with each other, agree on a joint project
    topic and work on this in a process of continuous
    exchange. The resulting intercultural dialogue
    leads to the emergence of a joint creative
    project
  • The project encourages dialogue among young
    people from different cultural backgrounds who
    work on a joint project across continents
  • Their involvement with people from different
    cultural backgrounds conveys values such as
    understanding, mutual respect and tolerance
  • www.mondialogo.org

12
DaimlerChrysler CSR in Poland
  • DaimlerChrysler is a partner of Emergency
    for Archives program of the KARTA Centre

DaimlerChrysler is the partner of Polish
Partnership for Road Safety
DaimlerChrysler is the main sponsor of the Youth
Contest Olimpiada Wiedzy Technicznej
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