What happens when the money runs out

1
What happens when the money runs out?

• Sustaining behavioural change in an uncertain
  funding environment.
• Brent Skinnon
• Programme Director, Bike Wise Walking

2
Agenda

• Risk - Will the money run out?
• Mitigation - creating distributor networks
• Mitigation - Media relations
• Mitigation - Revenue streams
• Mitigation - Customer Relationship Marketing
• Summary Discussion

3
Will the money run out?
4
Mitigation?

• Distributor networks - if its good enough for
  Coke.
• Engage your stakeholders

5
Make some noise!
6
Multiple revenue streams
7
Customer relationship marketing

• Retention versus acquisition
• Database enabled
• Bike Wise experience

8
Summary and discussion

• Will the money run out?
• Mitigation - creating distributor networks
• Mitigation - Media relations
• Mitigation - Revenue streams
• Mitigation - Customer Relationship Marketing
• How do you mitigate the risk of money drying up?