Biore

1
Biore In April 2006, Biore ran a Tube campaign
aimed at upmarket 16-34 women. The campaign aimed
to promote Biores new product Biore Shine
Control

• Some of the key findings were
• Spontaneous awareness of Biore rose significantly
  after the Tube campaign - those who saw the ad
  were twice as likely as all 18-34 year old women
  to name Biore (see below)
• Ad recall was high with 43 of women 18-34 having
  seen the ad
• Consideration to purchase was good, with 35
  claiming they were more likely to purchase Biore
  following the advertising
• The shine free message was recognised by
  consumers, with the number of women 18-34 who
  were aware that the purpose of Biore is shine
  free skin, increasing from 23 to 60 pre to
  post (see below)

This research shows that Tube advertising reaches
young upmarket consumers and delivers the desired
message
Q Thinking of brands of FACIAL CLEANSERS FOR
WOMEN, can you give me the names of any you can
think of?
Q What is the purpose of the New Biore range?
Source Clark Chapman Research 2006 Base Women
18-34 Campaign details 200 16 sheets, 1000
LEPs/LEP Trio Pack (60 panels) 10th 23rd April
2006 (Other Media Used Press)