Wallboard Division

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SECUROCKTM Glass-Mat Sheathing

• Wallboard Division
• October 17, 2008

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PRESENTING USG SECUROCK GLASS-MAT SHEATHING

• Design is complete
• Plan is in place
• Ready to LAUNCH

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PROJECT OBJECTIVE

• Develop a unique exterior sheathing meeting or
  exceed all ASTM C1177 criteria that will compete
  in the profitable and growing glass-mat
  sheathing category.

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PRODUCT DIFFERENTIATION
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TECHNICAL PERFORMANCE

• Glass-Mat Facer
• Green in color
• Branding printed on face of panel
• Core Composition
• Moisture- and mold-resistant core
• Core treated with active mold inhibitors

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STOCKING INFORMATION

• Stocked lengths
• Empire
• 1/2" and 8'
• 5/8" and 8' and 9'
• Sperry
• 1/2" and 8' and 10'
• 5/8" and 8'
• Unit sizes
• 1/2" 50-piece units
• 5/8" 40-piece units
• No end tapes
• Full truckload shipments only
• 1/2" 24/msf
• 5/8" 17/msf

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MARKETING CAMPAIGN

• Objective
• Support regional launch for West and Central
  regions while developing a three-year plan to
  support national expansion and sustaining
  activities
• Goals
• Create awareness with Architects, Contractors and
  Dealers
• Establish distribution with LW and Specialty
  Dealers
• Secure trials with Contractors
• Convert specifications to Securock glass-mat
  sheathing
• Message Highlights
• Weve got you covered. Inside and out.

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BRANDING
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SALES SUPPORT

• Literature
• Installation guide WB2451
• Submittal WB 2452
• Warranty WB2453
• 1/2 Sample WB2445
• 5/8 Sample WB2446