VBrick Systems, Inc.

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EtherneTV and E-Rate
EtherneTV Overview and VBrick Solution E-Rate
Eligibility September 2006
Pat Cassella Senior Marketing Director VBrick
Education
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Purpose of this PPT

• Introduce EtherneTV
• Review applications in use today
• Tutorial on digital video distribution
• For live and stored distribution
• For management and control
• Provide some sample E-Rate applications
• Along with eligibility

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What is EtherneTV?

• EtherneTV is a learning system that provides
  digital video distribution over existing IP
  networks
• Video School Announcements
• Live TV Distribution
• Distance Learning
• VCR tape and DVD Distribution
• Virtual Field Trips
• Security and Surveillance

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Applications in use todayClick on the
application link to learn more

• Morning Announcements
• Distance Learning
• Security and Surveillance
• HR Compliance Training
• HR Teacher/Student Training
• HR Benefits Training
• Remote Field Trips
• Cable TV Distribution
• Guest Speakers
• Lecture Delivery
• Lecture Archive
• Digital Conversion of VCR Tapes
• Video Trunking
• Graduation and Sport Webcast

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How can EtherneTV help a school?

• EtherneTV can
• Reduce the cost of maintaining a separate RF
  (coax) network for video services
• Eliminate the need for VCR tape service
• Help improve test scores through video studying
• Increase the effectiveness of video delivery to
  students
• Integration of video to create more exciting
  lesson plans
• Increase the reach of expert instructors
• Enhance overall security on campus
• Allow remote users view live video events

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How do I distribute video? 4 simple steps

• Capture the video and put it onto the network
• VBrick Encoder - hardware
• Allows you to stream the video live over your IP
  network
• Deliver captured video over the network
• VBrick Video on demand server - hardware
• Allows you to deliver stored video to a PC or TV
• Control and manage this video
• VBrick Portal Server- hardware or software
• Creates a playlist of live and stored video
• Allows you to manage the video, assign
  permissions, etc.
• Lets you record live video and save it to the VOD
• Display
• PC or Set-Top Box hardware or software
• Allows you to watch the video from your desktop
  computer or TV

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EtherneTV for digital delivery
1 Live Capture and Delivery
4 Display
2 Stored Delivery

• MPEG VOD Servers
• VOD NXG
• VOD W

• WM VOD Server
• VOD WM

Camera, VCR, DVD or cable feed into Encoder
StreamPlayer Software Decoder
STB Digital Receiver
3 Management and Control

• Media Control Server Suite
• Portal Server
• Scheduler
• Network Video Recorder

VBrick MPEG-2/4 Decoder Network Video Appliance
VBrick MPEG-2/4 WM Encoder Network Video
Appliances
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1 Live Capture and Delivery

• What is an Encoder Video Appliance used for?
• For putting analog audio/video onto an IP based
  network
• The video and audio are compressed into a stream
• The stream is then sent out of the Ethernet port
  onto the network
• What else is needed?
• A video source camera, VCR, DVD, cable feed
• An audio source microphone, VCR, DVD, cable
  feed
• A connection to the network Ethernet, wired or
  wireless

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Live Capture and Delivery

• What are the applications?
• Live video announcements to the classroom
• Principals morning announcement, emergency
  addresses
• Benefit Instant distribution of messages
• Live TV distribution to the desktop
• Deliver news, special reports, world events ie
  inauguration
• Benefit Live TV wherever an IP network
  connection exists
• Remote camera surveillance
• Send video of remote parking areas, campus,
  hallways
• Benefit Enhanced security, reduction of
  vandalism
• Webcasting over the Internet
• Deliver special events such as sporting games,
  plays, graduations
• Benefit Reach remote destinations, homebound
  students

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Live Capture and Delivery
IP Network
WM, MPEG 2 4 Encoders

• Live Capture and Delivery
• VBrick 6000 series - Full family of Encoder
  Appliances
• MPEG 2 2 15Mbps From TV to DVD quality
• MPEG 4 8K 2Mbps From Dial-up to VHS quality
• Windows Media 28K 4Mbps From Dial-up to DVD
  quality
• Differentiating Features
• Full Motion, high resolution audio and video with
  TV quality frame rates
• Low delay allows for interactive 2-way use
• Part of a full turn-key digital video delivery
  system
• Highly robust devices for mission critical
  applications

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2 Stored Delivery

• What is a video-on-demand server used for?
• The NXG, VOD W and VOD WM are all Video-on-demand
  servers that are used to convert a stored file
  into a stream
• VOD servers have internal storage and can access
  an external SAN
• VOD capacity is measured by streaming throughput
• The NXG and VOD W are used to deliver MPEG stream
  types
• Typically to users on the local area network
  (LAN)
• The VOD WM is used to deliver Windows Media
  stream types
• To both users on the local area network (LAN) and
  to users of the Internet (ie home bound student)

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Stored Delivery

• What are the applications?
• Watch pre-recorded in-house material
• Classroom lectures and guest speakers
• Benefit More effective than just taking notes
  during mid-terms and finals, watch missed events
  due to sickness or conflicts
• Delivery of training material
• Deliver pre-recorded announcements, 401K updates,
  continuing education training
• Benefit Convenience, reduce live inquiries on a
  recurring topic, reduce travel
• Replay camera surveillance
• Search video of remote parking areas, campus,
  hallways
• Benefit Enhanced security, reduction of
  vandalism
• Integrate third party content into lesson plans
• Use content that matches lectures and adheres to
  state standards
• Benefit More effective teaching and learning
  retention

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Stored Delivery
IP Network
VoD Server

• Video-on-Demand server provides streaming of
  stored video content
• Provides video file playback to end users
• Serves multiple simultaneous users with
  throughput from 50 to 300mbps
• Available with redundant power supplies, RAID5,
  external storage up to 4TB

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3 Management and Control

• How do I Manage and Control the system?
• The Portal Server is used for providing access
  control and a viewing portal
• Users are added to the internal DB or integrated
  with LDAP systems
• Users are assigned permissions used to determine
  what they view
• The portal provides a list of available live
  streams and stored files
• The portal is accessed through a PC web browser
  or set-top box
• The Scheduling module runs on the portal server
• It is used to schedule stream recording,
  rebroadcast of a recorded file and interactive
  sessions (ie TV channel recording, replay a
  missed lecture or set up a distance learning
  session)
• The Network Video Recorder is used for mass
  recording
• For example, to simultaneously record a dozen
  classroom lectures to make them available for
  later playback during study sessions or in case
  of student illness

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Management and Control
Portal Server
Network Video Recorder
IP Network

• The Portal Server provides the control and
  management system
• Creates program guide listing of live programs
  and stored assets
• Authenticates user to determine permission level
• Tracks usage for reporting purposes
• Scheduling module provides broadcast, recording,
  interactive scheduling
• Network Video Recorder provides capture of
  multiple live streams

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4 Display

• What are Decoders used for?
• For taking a stream off of an IP based network
  and displaying it
• Stream is uncompressed and converted back to
  video and audio
• The audio and video are then sent to a TV or
  monitor
• Stream comes from encoder appliances or
  video-on-demand servers
• What are the different display devices?
• VBrick decoder for displaying live A/V to a TV or
  monitor
• VBrick decoder also used for two-way interactive
  applications
• Set-top box for displaying live OR stored files
  to a TV or monitor
• VBrick StreamPlayer software for displaying live
  A/V on a PC

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Display

• What are the applications?
• Receiving live video announcements in the
  classroom
• Principals morning announcement, emergency
  addresses
• Benefit Instant distribution of messages
• Watching Live TV on the desktop
• Watch news, special reports, world events ie
  inauguration
• Benefit Watch live TV wherever an IP network
  connection exists
• Remote camera surveillance
• View remote parking areas, campus, hallways
• Benefit Enhanced security, reduction of
  vandalism
• Webcasting over the Internet
• Watch special events such as sporting games,
  plays, graduations
• Benefit Watch from remote destinations,
  homebound students

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Display
IP Network
StreamPlayer S/W Decoder For PC
Set-top Box Decoders for TV or Monitor
Decoder Appliances For TV or Monitor

• Display
• VBrick 6000 series - family of Decoder Appliances
• MPEG 2 and MPEG-4 decoder for live streams
• Available as an Encoder/Decoder as well for
  interactive applications
• Set-top Box Decoder
• MPEG-1, MPEG-2 and MPEG-4 decoder for live and
  stored streams
• StreamPlayer software decoder
• MPEG 1, 2, 4 and Windows Media software decoder
• Receives and decodes live and stored content to
  PCs and Notebooks

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Entry, Intermediate, Advanced

• Each application can scale from Entry level to
  Advanced
• Entry Level
• A VBrick encoder to stream live video
• A VBrick decoder to display video
• A desktop player (StreamPlayer or WMP) to view
  the video
• Optional hard drive in VBrick appliance to
  capture local video
• Intermediate Level
• A Portal server to provide permissions, program
  listings, access logs
• A VOD server to stream stored content
• A STB to watch video on TVs and monitors, access
  portal server
• Advanced Level
• A Network Video Recorder to capture and store
  multiple streams
• The portal scheduling module used to scheduled
  recordings, stored video playback at specified
  times, two-way conferences
• VBPresenter to provide synchronized PPT slides
  with live video

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E-rate - Delivering live A/V one wayEntry level
MPEG-2, MPEG-4, WM Audio/Video Encoder
IP Network Unicast or Multicast

• Delivering live video over a network One Way
• A VBrick Encoder is used to stream audio/video
• A PC w/ StreamPlayer is used to view the video
• Use MPEG 2 for high bandwidth
• Windows Media or MPEG-4 for low bandwidth
• Multicast streaming recommended
• Recommended network configuration
• Multicast for LAN based stream distribution
• At least 100MB LAN network
• Internet for remote users
• Applications
• A principals morning announcement
• Delivery of cable TV to the desktop
• Classroom lecture delivery
• Guest speaker delivery
• Security monitoring of a remote location

StreamPlayer

• E-Rate Eligibility 100
• VBrick MPEG Encoders
• StreamPlayer Software
• Typical Configuration
• (1) VBrick Encoders in NOC
• (1) Portable VBrick on carts
• StreamPlayer loaded on PCs
• StreamPlayer 10/desktop
• Windows Media Player - free

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E-rate - Delivering live A/V one wayIntermediate
level
MPEG-2, MPEG-4, WM Audio/Video Encoder
Portal Server
IP Network Unicast or Multicast

• Delivering live video over a network One Way
• A VBrick Encoder is used to stream audio/video
• A VBrick STB or PC is used to view the video
• The portal provides program listings
• Use MPEG 2 for high bandwidth
• Windows Media or MPEG-4 for low bandwidth
• Multicast streaming recommended
• Recommended network configuration
• Same as entry level
• Applications
• A principals morning announcement
• Delivery of cable TV to the desktop
• Classroom lecture delivery
• Guest speaker delivery
• Security monitoring of a remote location

Computer Portal access
Set Top Box

• E-Rate Eligibility 100
• Portal Server
• VBrick MPEG Encoders
• Multi-access Set-top box
• Typical Configuration
• (1) Portal Server
• (6) VBrick Encoders in NOC
• (2) Portable VBricks on carts
• STB (or PC) in classrooms

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E-rate - Two-way interactive A/VEntry Level
IP Network Unicast or Multicast
MPEG-2 or MPEG-4 Encoder/Decoder
MPEG-2 or MPEG-4 Encoder/Decoder

• Delivering live video over a network Two Way
• A VBrick Encoder/Decoder is used at each end to
  provide low latency and interactive two way video
• MPEG-2 for high bandwidth networks
• MPEG-4 for low bandwidth networks
• Unicast or Multicast
• Recommended network configuration
• MPEG-2 - At least 100MB network Gigabit
  Ethernet preferred
• MPEG-4 At least 1MBps bandwidth

• Applications
• Distance Learning
• Remote classroom debates
• E-Rate Eligibility 100
• MPEG-2 Codec
• MPEG-4 Codec
• Typical Configuration
• (2) VBrick Encoder/Decoders
• (2) Cameras
• (2) Microphones
• Cameras and microphones not E-rate eligible

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E-rate - Two-way interactive A/VAdvanced Level
Portal Server
IP Network Unicast or Multicast
MPEG-2 or MPEG-4 Encoder/Decoder
MPEG-2 or MPEG-4 Encoder/Decoder

• Delivering live video over a network Two Way
• A VBrick Encoder/Decoder is used at each end to
  provide low latency and interactive two way video
• Portal server with scheduler is used to set up
  interactive session automatically
• MPEG-2 for high bandwidth networks
• MPEG-4 for low bandwidth networks
• Unicast or Multicast
• Recommended network configuration
• Same as entry level

• Applications
• Distance Learning
• Remote classroom debates
• E-Rate Eligibility
• Portal Server 100
• Scheduler (not eligible)
• MPEG-2 Codec 100
• MPEG-4 Codec 100
• Typical Configuration
• (1) Portal server w/scheduler
• (2) VBrick Encoder/Decoders
• (2) Cameras/Microphones
• Cameras/microphones not E-rate eligible

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E-rate - Local capture delivery of A/VEntry
level
MPEG-2 Encoder VBStar 60GB Storage
IP Network Unicast or Multicast

• Recording and delivering stored video over a high
  bandwidth network
• Live video can be recorded to a VBrick encoder
  configured with a hard drive (VBStar)
• 60GB Storage Approx. 120 hrs of recorded video
• The stored video can then be delivered by the
  VBSTAR one video at a time
• StreamPlayer can used to view stored video on a
  PC or use a STB to display the vide on a TV or
  monitor

• Applications
• Remote field trips
• Local archive of classroom lecture
• E-Rate Eligibility 90 to 100
• StreamPlayer software
• May require MP2 decoder license
• VBStar MPEG-2 Encoder (90)
• Multi-access Set-top box
• Typical Configuration
• (1) VBrick Encoder with hard drive
• Per streaming location

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E-rate Web streaming Entry Level
WM Encoder
IP Network Unicast or Multicast

• Delivering live video over the Internet
• Stream live audio and video over the internet to
  remote schools or homebound students
• Users can access the live video using a standard
  Windows Media desktop player
• VBrick appliance is portable and can easily be
  moved between locations

• Applications
• Webcast sporting events, graduations
• E-Rate Eligibility 100
• WM Encoder Appliance
• Typical Configuration
• (1) VBrick WM Encoder
• Per streaming location

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E-rate Web streaming Advanced Level
WM Encoder
IP Network Unicast or Multicast

• Delivering live video over the Internet
• Stream live audio and video over the internet to
  remote schools or homebound students
• Users can access the live video using a standard
  Windows Media desktop player
• VBPresenter allows the video to be fully
  synchronized to a PowerPoint presentation
• VBrick appliance is portable and can easily be
  moved between locations

• Applications
• Webcast sporting events, graduations
• Provide training to teachers
• Communicate 401K, benefit information
• Student orientation
• E-Rate Eligibility 89 to 100
• WM Encoder Appliance
• VBEduCast Kit 89
• Typical Configuration
• (1) VBrick WM Encoder
• Per streaming location

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E-rate - Full EtherneTV Video SolutionAdvanced
Level
Network Video Recorder (NVR)
Portal Server
MPEG-2, MPEG-4 or WM Audio/Video Encoder
VoD Server
IP Network Unicast or Multicast

• Delivery and recording of live streaming video
  along with video-on-demand and portal access
• A VBrick Encoder is used to stream live
  audio/video
• The VOD provides full access to stored video
  assets
• The portal provides program listings for live
  streams and stored assets based on permission
  level
• Scheduling module provides greater automation
• A VBrick STB or PC is used to view the live or
  stored video
• The NVR is used to record multiple simultaneous
  streams that will be saved onto the VOD server

• Applications
• Cable TV distribution/recording
• Streaming and recording lectures
• Viewing of prior recorded lectures
• HR, student, faculty training
• VCR tape digitization to VOD
• E-Rate Eligibility 92 to 100
• Portal Server, Encoders 100
• VOD 125W (92), 300W (93)
• Multi-access Set-top box 100
• NVR-10 (85), NVR-40 (90)

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Where to Get More Information

• Educational Vertical Questions
• Pat Cassella
• patc_at_vbrick.com
• Office - 203.303.0153
• Cell - 203.980.6928
• Marketing Services Channel Marketing
• Alison Wikstrom
• alisonw_at_vbrick.com
• 203.303.0205 Office Direct
• 203.376.3558 Cell Phone