Chapter TwentyNine

1
Chapter Twenty-Nine
Business and Professional Presentations
2
Chapter Twenty-Nine

• Table of Contents
• Differences between Public Versus Presentational
  Speaking
• Types of Presentations

3
Business and Professional Presentations

• Presentational Speaking reports delivered by
  individuals or groups within the business or
  professional setting.

4
Differences between Public versus Presentational
Speaking

• The audience for a presentation can be as small
  as three people.
• Presentational speaking is less formal than
  public speaking.

5
Differences between Public versus Presentational
Speaking

• Topic Selection
• Audience Composition
• Audience Participation
• Speaker Expertise

6
Differences between Public versus Presentational
SpeakingTopic Selection

• Topics for business presentations are either
  assigned or assumed as part of ones role in a
  project.

7
Differences between Public versus Presentational
SpeakingAudience Composition

• Listeners who attend a business or professional
  presentation are more likely to be part of a
  captive audience.

8
Differences between Public versus Presentational
SpeakingAudience Participation

• In business or professional presentations verbal
  interaction is generally the rule rather than the
  exception.

9
Differences between Public versus Presentational
SpeakingSpeaker Expertise

• Rather than experts, presentational speakers
  are more properly thought of as first among
  equals.

10
Types of Presentations

• There are five common types of business and
  professional presentations, each with its own
  purpose, audience, and organization.

11
Types of Presentations

• Sales Presentations
• Proposals
• Staff Reports
• Progress Reports
• Crisis-Response Presentations

12
Types of Presentations Sales Presentations

• Sales presentation attempt to lead a potential
  buyer to purchase a service or a product
  described by the presenter.

13
Types of Presentations Proposal

• Proposal persuades listeners to favor one course
  of action over another.

14
Types of Presentations Staff Reports

• Staff reports inform managers and other
  employees of new developments.
• Audience is usually a group.

15
Types of Presentations Staff Reports

• Organizing a staff report
• State the problem or question.
• Provide a description of procedures and facts.
• Discuss the most pertinent facts.
• Provide a conclusion.
• Offer a recommendation.

16
Types of Presentations Progress Reports

• Progress report updates clients or principals on
  developments in an ongoing project.
• Audiences vary greatly.
• No set pattern of organization.

17
Types of Presentations Crisis-Response
Presentation

• Crisis-Response Presentation reassures an
  organizations various audiences and restores its
  credibility.

18
Types of Presentations Crisis-Response
Presentation

• The presentation may target one, several, or
  multiple audiences, both inside and outside of
  the organization.
• A variety of organizational strategies ranging
  from denial to admitting responsibility and
  asking for forgiveness.