Magazines

1
Chapter 8

• Magazines

2
The Beginning

• Britain 18th century London
• For elite with literate and satirical writing
  mainly about the government
• Colonies
• Andrew Bradford American Magazine or a Monthly
  View of the Political State of the British
  Colonies 1741/3 issues
• Franklin 3 days later with General Magazine, and
  Historical Chronicle, for All the British
  Plantations 6 issues

3
1800s

• 1821 Saturday Evening Post published weekly
  until 1969 still published today introduced
  Norman Rockwell (covers) general interest later
  moves publishing to the public stage
• By 1850, there are 600 magazines of general
  interest in the US
• Harpers/Ladies Home Journal/McCalls

4
1800s

• Muckrakers journalists who sought out and
  exposed corruption considered a negative title
  by the public but journalists were proud to be
  called this
• Move into 1900s and World War I
• Magazines help influence US to join the war by
  reprinting articles from Europe about the war

5
Post World War I

• Country begins to change
• Womens Suffrage
• Prohibition
• Changes in lifestyles and family structure
• Leads us into Specialized Stage
• The general interest magazines fade slowly over
  the 20th century

6
Types of Magazines

• Family Ethnic
• Computer Soap Opera
• Erotica Sub cultural
• Sports Custom
• Mens
• Womens
• Youth

7
Advertising

• Advertising fuels growth of specialized magazines
• More effective target audience
• A rifle shot to particular groups
• Can now get this with specialized TV but at the
  time during middle of century this was only way
  to reach such a specific segment of the population

8
Conglomerates

• As with books, newspapers, and all other media,
  magazines become parts of media conglomerates
• Time Warner to name one
• Hugh circulation and specialized regional and
  city versions

9
Russia

• Becomes gold mine for publishing/magazine
  industry
• Many US magazines start Russian versions
• Playboy/Good Housekeeping

10
Future?

• On-line
• e-magazines
• interactive