The Five Disciplines for Creating What Customers Want

1
Innovation

• Stimulates, not stifles, innovation

• The Five Disciplines for Creating What Customers
  Want
• by Carlson and Wilmot
• Important (I), not interesting, customer or
  market problem
• Champions (C), both internal and external, with
  passion
• Quantified Value Proposition (V)
• Team (T), typically multi-disciplinary
• Organizational alignment (O)
• I x C x V x T x O Innovation

2
Lens Top Ten Innovation Facts

• Understanding these will help with success

• 10. A patent does not an innovation make
• 9. 90 of new products fail in the market each
  year
• none because of technology
• 8. Innovation does not have to be based on new
  technology
• 7. Innovation takes a team
• 6. Innovation requires the generation of real
  value
• 5. Value is determined by the end user
• 4. The competition is always better than you
  think
• 3. Companies lose their innovation ability with
  age and size
• 2. VCs dont take risks
• 1. Innovation takes commitment and dedication