Quedro

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Project
RealMess
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Johan Eriksson - Marketing
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Quedros MarketA Market in Change

• Yesterday B2C, 40 , 2002
• Today B2B (B2C lt 5 , 2005)
• Total market value in Europe 2005 21 billion
  euro
• From early adoptors to mass market

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Market Development Driving Factors
Increased complexity

Increased possibilities
Increased volume
Increased target group
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Integration A Part of the Big System

• Today Small independent solutions

• Tomorrow Some integration

• Day after tomorrow Total integration

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Quedros Strategy Piece by Piece

• Establish
• Best Practices
• Partner
• System developer

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Olof Hägerstrand - Underlying technology
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Sending a MMS

• What is a MMS?
• Where can a MMS be sent?
• How is a MMS delivered to the receiver?

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Building service

• Receive MMS from a phone to the service
• E-mail
• Number
• Send MMS to a phone from the service
• Graphical User Interface
• Web-based

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Madeleine Thun - Product launch in
America Marketing campaign in Sweden
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Quedro

• Product launch in America
• Broadcasting Company in Atlanta, US, - May 2005
• Media companies within sports and music - summer
  2005
• Combining communication channels
• Mobile phone
• Internet
• Television
• Joint operation with Swedish and American partner

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Quedro

• Marketing campaign - Sweden
• Extensive mobile marketing campaign in Sweden
  April 2005
• Complement to existing media channels
• Bank and Insurance company
• Diversified information and marketing
• Indication of interest

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Alexander Ahlbom - Moblogging
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MOBLOGGING
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What is Moblogging?

• Blog
• Weblog ? Web log ? blog
• Journal available on the web
• Activity of updating blog blogging
• Keeper of blog blogger

• Moblogging
• mobile blog
• Moblogging blogging using your mobile phone

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Moblogging

• Blog from almost anywhere!!!

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How it works

• Create an MMS or SMS send it to a short code
  or email address

• Email address
• universal
• descriptive

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Travel Journal

• Update your travel journal during your journey
• Family friends can follow your trip graphically
  in near real time

GPRS coverage at Mt. Everest
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Moblogging Politician

• Get closer to voters and earn trust by giving
  them a more personal view
• Time efficient
• Member of the European Parliament soon to try
  moblogging!

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RealTimeJournalism

• Report events using a camera equipped mobile
  phone.
• Graphic coverage only seconds after a significant
  event has occurred.
• Open for the public
• eg. moblog-news_at_dn.se

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Thank You For Your TimeLooking Forward to
Interesting Feedback