SMX Advanced Seattle

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SEO Meet SMM
SMX Advanced Seattle SEO Meet SMM
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Social Media Marketing vs. Viral
Marketing

• Creating Profiles on Web 2.0 Sites
• Building Friends Relationships in the
  Blogosphere
• Building Links through Free-to-Create Profiles
• Controlling Your Brand by Protecting Names at
  Popular Portals
• Reputation Management Swarming the SERPs

• Building Linkerati-Targeted Content
• Getting Dugg, Reddited, Farked, etc.
• Attracting Links Traffic
• Spreading Brand Message
• Improving Search Rankings / Link Profiles

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What Can SMM Do For You?

• Rule the SERPs
• Control Your Brand
• Get Link Love
• Show the Community You're a Participant
• Get Traffic
• Influence Traditional Media

Where Do You Do This?
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1 - YouTube
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2 - Wikipedia
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3 Yahoo! Answers
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4 Yelp
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5 LinkedIn
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6 Flickr
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7 Craigslist
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8 Facebook
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9 Amazon
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10 MySpace
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11 Technorati
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12 Judy's Book
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13 Newsvine
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14 Twitter
Not Useful
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15 CitySearch
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16 WikiHow
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What CanViral Media MarketingDo For You?
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Yahoo! Once Ruled Online Video
But YouTube OvertookThem With 1 Video
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(No Transcript)
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Viral Media Branding
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Viral Media Search Rankings Through Links
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Viral Media Growing Your Fan Base
Linkbait
Linkbait
Linkbait
Linkbait
Linkbait
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Where Should You Conduct Viral Media Marketing?

• Social Media Link-Sharing Sites
• Popular Blogs
• Heavily Trafficked Forums / Portals
• Anywhere a Meme Can Spread

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1 - Digg
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2 - Reddit
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3 - StumbleUpon
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4 - Del.icio.us
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5 - Netscape
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6 - TechCrunch
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7 - Newsvine
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8 Boing Boing
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9 Fark
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10 Engadget
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11 Techmeme
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12 Lifehacker
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13 Yahoo! Picks
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Viral Media Marketing Power
WEBSITE
YAHOO! LINKS
LAUNCH
PR
SEOmoz.org 10/04 724,200
7 Drivl.com 11/06
22,205 5 SELand.com
12/06 232,068
7 Zillow.com 02/06
536,750 7 Farecast.com
06/06 20,428 6
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A Tragically Shameless Plug
Now in Refreshing Watermelon Flavor
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Questions, Concerns, Visceral Disagreement?
Email Rand_at_SEOmoz.org
Thanks for Sitting So Patiently through 45
SlidesYou've Been Marvelous
SMX Advanced Seattle SEO Meet SMM