Web 2'0 and Beyond

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Web 2.0 and Beyond

• Participation at home leads to
• participation at work and play
• By Roberto Monge and the Collective

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What is Web 2.0?

• Its not a product, or a specification as it
  implies. You cant buy it on the shelf !

Web 2.0
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What is Web 2.0

• The name is a label for a set of internet
  applications that meet a vague set of criteria.
• Similar to genre labels for Baby Boomers,
  Generation X, and Remix Generation.

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Simple Time Based Definition of Web 2.0

• 1995-2001-- DotCom phase of internet
  applications. Netscape and yahoo! were some of
  the big names. The genre was marked with
  Irrational Investment and Exuberance. Super Bowl
  ads. Web 1.0 was tagged on this era after the
  fact.
• 2000-2001 -- The Bubble burst, NASDAQ shares
  plummeted. Investors lost . Too much
  speculation about how fast adoption would take
  place and business plans were about market share
  instead of about being profitable.
• 2001-2003 ---Although many companies failed and
  investment slowed the infusion of money laid
  down the groundwork for web 2.0. Technologies,
  business models, customer awareness continued to
  improve incrementally.
• 2004 -- The term Web 2.0 Term coined by Tim
  OReilly and John Batelle when trying to come up
  with a conference name that described this
  turning point of the evolution of the web
  platform in which users participated and shared
  their knowledge.

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Defined by Bubble Burst
Did you sell?
Web 2.0
Web 1.0
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Table Comparison Definition
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Picture Definition of Web 2.0
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Interactive Mind Map of Web 2.0
Try It
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Application Comparisons
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Mushy feel good stuff - Web 2.0 is About You The
Person of the Year
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What motivates You (the person of the year)?

• Participate - play a game
• Compete - play pac-man against another
• Share - brag about their wins, agonize about
  their losses
• Watch - others play we learn and support
• Weve only been watching! Waiting for our turn to
  play.

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Web 2.0 - Philosophies

• Web as platform playground
• Access anywhere on many devices.
• Good user experience (RIA) to get close to the
  desktop experience
• The more people that use it the better it gets
• Encourage participation. User Generated Content.
• Open Access to Data from different sources,
  allows for re-use in mash-ups.
• Harness the collective intelligence
• Google PageRank, You tube, Spam Filters

http//www.oreillynet.com/pub/a/oreilly/tim/news/2
005/09/30/what-is-web-20.html?page1
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Web 2.0 Technologies

• Blogs - Share your voice in a rolling editorial
  format
• Wiki - Collaborate in a read/write web by anyone
• RSS - Real Simple Syndication - Alerts and
  content sharing
• AJAX - Asynchronous Javascript and XML - UI
  improvements more Desktop. most useful are drag,
  drop, suggestions
• Webservices - Exposing Data to external sources
  via an API.
• tagging - user created structure

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Blogging - Participate and Share your personal
voice

• Used for personal editorial on news
• Show off how smart you are
• Keep in touch with friends and family
• Establish a human email like conversation, not a
  polished corporate message.

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Make simple statements
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Wiki - participate and collaborative with others
to create a Creative Commons

• Easy to edit, no complex publishing steps,
  content is open for everyone to edit.
  Establishes a culture of trust.
• Assumes goodwill and assumes community management
  in case of wrong doings.

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TOO Much info!

• Need a way to aggregate it in one place. Cant go
  to each site individually and check for new
  content (RSS reader)
• Need some automated ranking to help me find the
  most relevant info. (ratings, link counts)
• Need a personalized way to organize the info (
  Tags)

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Video Definition of Web 2.0
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My Web as a Platform

• Email - gmail
• Calendar - google calendar (softec events)
• Bookmark management - del.icio.us
• Networking Contacts - Linkedin
• Photo sharing - .mac and Picassa
• News management - Google Reader
• Todo - basecamp
• Music - pandora and iTunes

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Personal Todo - Basecamp
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Why not use this at work?

• Engage employees in discussions
• Experts are found through blogs and ratings
• Forums document decisions
• Knowledge is captured for those not on the
  original email list
• Dynamically organize your content

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Participating in Enterprise

• Jives Clearspace
• Joins wiki, blogs and forums for single admin
  interface
• Adds robust security acls and group management
• Categorization tags across content types
• Content is categorize with tags, rated, and kept
  up to date (wiki)

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Clearspace
One space for wiki, blogs, discussion
Discussions
Tags
RSS
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Enterprise 2.0

• Rewards people who share info vs. hide info
• Easier to stay abreast (RSS, email alerts)
• Emails reduced and everything is searchable!
  Document as you go.
• Encourages collaboration

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Relationship Management
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Enterprise Challenges

• Giving up Control for efficiency
• New generation that is used to participating on
  the web
• Transparency not always in the culture. Office
  politics, group A doesnt want groub B to know
  what its working on.

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Games- User Generated Games

• Will Wrights Spore
• The problem is content. Its going to be too
  expensive to create expansive worlds.
• More content doesnt FUN
• Procedural content vs manually created
• Emergent game play
• Dynamic adaptability

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SecondlifeSecond Life is a 3-D virtual world
entirely built and owned by its residents. Since
opening to the public in 2003, it has grown
explosively and today is inhabited by a total of
5,855,848 people from around the globe.

• Users create objects, buy/sell realestate
• http//secondlife.com/showcase/
• Virtual townhall community meetings
• Has its own economy, Linden Dollars Dollars
• Its literally a Secondlife for some folks

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Game 2.0

• User Generated content - levels, objects,
  scripting. Game tools are getting more
  sophisticated to give users control
• Web forums, email, wiki, blogs become part of the
  game. See Uru live forums.
• Designers are engaging their passionate
  communities early and making them part of the
  trusted circles.

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Web 2.0 Philosophies

• Web as platform (playground)
• Access anywhere on many devices.
• Good user experience (RIA) to get close to the
  desktop experience
• The more people that use it the better it gets
• Encourage participation. User Generated Content.
• Open Access to Data from different sources,
  allows for re-use in mash-ups.
• Harness the collective intelligence and network
  effects
• Google PageRank, You tube, Spam Filters

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Supermarket 2.0
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The END
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Random Misc. Slides

• Click on.

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Are we in a Web 2.0 Bubble?

• Fundamental acceptance of web iLife, eCommerce,
  dating, sharing photos, music etc.
• Broadband penetration much higher today (50 vs
  5 2000). Experience is better.
• Web advertising has been a good business model.
• Cost of startup is lower due to open source
  software and Moores law.
• A 5M web 1.0 startup could be done for 200K

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Amazon was 2.0 in 1.0

• User generated content - Comments/User Ratings
• Collective intelligence - Playlists and
  recommendation engine
• Web as a Platform - Cost Effective scaling
  infrastructure
• 70 of the work is not differentiating

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Focus on Ideas Amazons infrastructure could be
yours

• Infrastructure for sale at Variable cost
• SQS - Message Queues allows distributed apps to
  communicate but be loosely coupled
• S3 - Simple Storage System
• Only pay storage that you use
• EC2 - Elastic computing cloud
• on-demand infrastructure

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User Participation
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Keys for success

• Don't treat software as an artifact, but as a
  process of engagement with your users. ("The
  perpetual beta")
• Open your data and services for re-use by others,
  and re-use the data and services of others
  whenever possible. ("Small pieces loosely
  joined")
• ...in a network environment, open APIs and
  standard protocols win, but this doesn't mean
  that the idea of competitive advantage goes away.
• Chief among the future sources of lock in and
  competitive advantage will be data, whether
  through increasing returns from user-generated
  data, through owning a namespace , or through
  proprietary file formats. ("Data is the Intel
  Inside)

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ompact.html