Drukair Royal Bhutan Airlines

1
Drukair Royal Bhutan Airlines

• Female Cabin Crew
• Fabric Design/Weaving
• and
• Uniform Design Competition
• Briefing
• RAPA Hall
• Saturday, 28 October 2006

2
Introduction

• Organizers
• Druk Air
• The Textile Museum
• Ministry of Trade Industry
• UNDP

3
Background

• Present Druk Air female cabin crew uniforms (to
  show a cabin crew wearing the current uniforms)
• Tego
• Wongju
• Half Kira
• Colour - Light Grey
• Fabrication Cotton / Polyester with
  Traditional Embroidered Bhutanese Motif Lining
  the Edges of the Garment and Panels on the Skirt
• Accessories
• Total Look

4
Feed Back from Staff on Current Uniforms

• Difficult to maintain (creases easily)
• Stains prone
• Colours dull
• Poor choice of material

5
Overall Objective

• Need to Improve On
• Colour
• Fabrication
• Garment Design
• Accessories
• Total Look

6
Framework

• Importance of National Carriers Uniforms
• For first time visitors, a national carriers air
  stewardess uniform may serve as the first
  encounter of a nations material culture (as it
  would represent the national dress, colours,
  design, motif, materials, etc)
• Within the context of an international transit
  space, the air stewardess is the unofficial
  ambassador of the nation
• It provides a visible adornment image of a
  country
• An airline uniform is also a means of recognition
  for a country, and lastly,
• In the air craft, the uniform represents
  authority, assurance, hospitality and service.

7
Concept

• Airline National Identity
• Service Orientated
• Cost Effectiveness

8
Concept 1 Airline National Identity

• Airline Identity
• To represent the airlines philosophy (providing
  safety, friendly, comfortable, efficient service
  and good value for money).
• To provide visibility
• A Means of Branding and Marketing
• National Identity
• To present Bhutan
• Reflection of Bhutan as a whole (culture,
  colours, tradition, aesthetics, etc).
• An Icon of Bhutan (attractive and instantly
  recognizable)
• National Branding and Marketing
• Production of the Uniforms
• Fabric/ Design/Manufacture
• Designed/Made/Produced for Bhutanese, by Bhutanese

9
Concept 2 Service Orientated

• Service Friendly - User and Public
• User
• Practicality (long wearing, easy to maintain and
  user-friendly)
• Comfortable
• Functional
• Public
• Eye-Catching/Attractive/Friendly yet Presenting
  Authority in Times of Urgent Situation.
• Safety
• To provide protection to the wear and clients of
  Druk Air (further elaboration in later slides)

10
Concept 3 Cost Effectiveness

• Economical
• Represents Good Value for Money

11
Some Safety ConsiderationsAircrew Uniforms and
Fire Survivabilityby William D. Waldock

• Wear clothes made of natural fabrics such as
  cotton, wool, denim, and leather. They offer the
  best protection. Synthetics may melt when they
  are heated.
• Wear clothing that allows freedom of movement.
  Avoid restrictive clothing.
• Wear low-heeled shoes or boots. (Shoes with laces
  or straps are recommended. Avoid sandals.)
• Arms and legs should be as fully covered as
  possible. (Long sleeves/pants are recommended.)

12
What SHOULD Flight Attendants Wear?

• Comfort - The feel of the fabric, its ability to
  absorb water or wick it away from skin,
  breathability, stiffness, and tendency to
  irritate skin all must be considered.
• Launderability and maintenance - the ease with
  which to clothing items can be cleaned, how they
  deteriorate with cleaning, and the effects of
  cleaning processes on fire-retardant
  characteristics.
• Durability - How well the clothing and fabric
  stands up to environmental and mechanical
  stresses.
• Fabrics response to fire - How it behaves when
  exposed to heat and/or flame.
• Ability to protect the wearer from fire
  environments - How it conducts heat, what
  temperatures it changes state, if it
  self-extinguishes after ignition.

13
What Other Airlines are Doing
14
Singapore Airlines
15
Thai International Airways
16
Malaysian Airlines
17
China Airlines
18
British Airways
19
United Airlines
20
Emirates / United Arab Emirates
21
Kuwait Airways
22
Structure of the Competitions

• Fabric Weaving Design
• Uniform Design

23
Terms of Reference for Fabric Weaving Design
Competition

• 1. The competition is open to Bhutanese nationals
  only
• 2. 2 Pieces of fabric should be submitted for the
  competition
• 1 solid colour fabric (width 102cm, length 3
  m) for tops, weight and drape should be suitable
  for jacket/blouse,
• 1 kira fabric (width 102cm, length 3m) for
  skirts, weight and drape should be suitable for
  straight skirt,
• Both of these fabrics should be presented as a
  set (complementary/matching)
• 3. The estimated cost of fabric should be between
  NU1,000 to NU1,500 per meter (based on width
  102cm) total cost of fabric (width 102m,
  length 3m) should be between NU3,000 to
  NU4,500/-
• 4. Only natural yarns should be used

24
Terms of Reference for Fabric Weaving Design
Competition

• 5. When possible natural dyes should be used
• 6. Motif used should be infused with Bhutanese
  identity, yet it should be easy to read and
  iconic
• 7. The colours used should be inspired from
  Bhutans environment and should also compliment
  the corporate identity of Druk Air/ interior of
  the cabin/logo/etc.
• 8. The colours should be mindful of spills and
  drips
• 9. Weavers are encouraged to be innovative
  incorporating different textures and designs on
  the design
• The fabric will be subjected to heavy wear,
  therefore, the quality should be durable and age
  should not show readily.

25
Time Line for Fabric Weaving Design Competition

• Announcement of Fabric Weaving Design
  Competition 21 October 2006
• Briefing Enrollment of Participants 28
  October 2006
• Weaving Dyeing Training 22 November to
• 9 December 2006
• Submission of Fabric 9 March 2007
• Testing of Fabric 10 - 13 March 2007
• Judging Selection 14 March 2007
• Announcement of Results 15 March 2007

26
Fabric Weaving / Design Judging Criteria

• Design
• Translation of Inspiration / Reflection of Theme
  onto the Fabric
• Originality/Uniqueness
• Creativity
• Attractiveness
• Distinctiveness
• Readability
• Uniformity
• Motif Combination
• Colour/Tone Combination
• Balance

27
Fabric Weaving / Design Judging Criteria

• Textile
• Suitability of the Textile for Female Cabin Crew
  Uniforms
• Material/ Yarn Composition
• Size of Fabric
• Thickness
• Density
• Suitability of Texture
• Drape Factor
• Suitability of Weight
• Cost
• Maintenance
• Colour Fastness
• Colour Suitability
• Shrinkage Tested
• Creasibility

28
Fabric Weaving / Design Judging Criteria

• Skill
• Weaving
• Execution of Motif
• Tension
• Neatness
• Cleanliness
• Dyeing Skills
• Edges
• Finishing/Fringe
• Sewing/Seam/Joinery

29
Fabric Weaving / Design Judging Criteria

• Material
• Natural Yarns
• Quality of Yarns
• Combination of Yarns
• Spinning Quality

30
Prize

• Cash Prize for Selected Fabric NU50,000

31
Terms of Reference for Uniform Design

• 1. The competition is open to Bhutanese nationals
  only
• 2. The garment should not be a direct copy of the
  national dress but rather, a modern translation
  and interpretation of the kira
• 3. It should be elegant yet functional, practical
  and comfortable as a cabin crew uniform
• It should offer protection to the wear during
  times of emergency
• Designers should also recommend accessories, type
  of make-up, hair styles, bags, scarves, etc to
  provide a complete look for the uniforms
• Designs for the uniform should be construction
  friendly
• 7. The winning designer is expected to work with
  the manufacturer on the production of uniforms
  (giving the manufacturer paper drafts, supplier
  contacts, etc)
• 8. The design of the garment should be wearer
  friendly and should wear well within 12 months.

32
Time Line for Uniform Design Competition

• Announcement of Designing Competition - 21
  October 2006
• Briefing Enrollment of Participants - 28
  October 2006
• Participants Reviewing the Winning Fabric - 15
  March 2007
• Design Workshop I Late March 2007 1st Round
• Submission of Designs - April 2007
• Semi-Finals Results - April 2007
• Design Workshop II - May 2007
• Manufacturing of Samples - June 2007
• Finals Judging Selection of Winning Designs -
  July 2007

33
Uniform Design Judging Criteria

• Design
• Translation/Interpretation/Application of
  Traditional Design into a Contemporary Uniform
• Originality
• Creativity
• Attractiveness
• Details
• Fastening
• Proportion
• Balance
• Shape
• Lines
• Fit
• Application of Fabric onto Garment
• Safety
• Functional
• Comfort
• Practicality
• Safety
• Suitability of Accessories

34
Uniform Design Judging Criteria

• Construction Production
• Suitability for Production
• Innovation of Cut
• Usage of Materials
• Cost

35
Uniform Design Judging Criteria

• Materials
• Suitability of Accessories
• Suitability of Fastening
• Suitability of Details
• Suitability of Supporting Materials

36
Uniform Design Judging Criteria

• Total Look
• Hair
• Make-Up
• Accessories (Shoes, Bags, Scarves, Winter Coat,
  sun glasses, watches, etc)
• Jewelry

37
Prize

• Cash Prize for Selected Design NU50,000

38
Other Relevant Matters

• Copy Rights
• Druk Air will hold the copy rights of the winning
• entries for both fabric and garment designs.
• Druk Air will reserve the right to produce and
• promote the fabric and the uniform in any way it
• sees fit.

39
Exterior of Air Craft
40
Interior of Aircraft
41
Creative Dyeing Weaving Workshop

• Dates
• 22 November to 8 December 2006
• Venue
• Zorig Chusum
• Organisers
• The Ministry of Trade Industry
• The Textile Museum
• Technical Assistance
• National Handloom Development Centre, Khaling
• UNDP Bhutan
• Supported By
• Rural Development Enterprise (RED) Programme
• Druk Air
• For more information, please contact
• MTI, PPD
• The Textile Museum
• All participants to bring their own loom and
  yarns for exercises.

42
Garment Design Workshop

• 2007
• For more information, please contact
• The Textile Museum