WIMAX Broadbanding Australia

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WIMAXBroadbanding Australia

• CommsDay Summit 2007

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AUSTAR Broadbanding Australia

• AUSTAR
• Broadband Plans
• Market Intelligence

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AUSTAR

• AUSTAR (Australian Stock Exchange AUN) is the
  leading provider of subscription television
  services in regional and rural Australia, with
  more than 600,000 customers enjoying principally
  satellite digital television services
• Internet and mobile telephony products and
  services
• Liberty Global Intl., the largest international
  broadband cable operator in terms of subscribers,
  holds an indirect controlling stake in AUSTAR
• AUSTAR is also a significant provider of
  programming in the Australian television market
  through its 50 owned joint venture, XYZnetworks,
  which owns and/or distributes Nickelodeon, Nick
  Jr, Discovery Channel, Channel V, V², MAX,
  arena, The LifeStyle Channel, LifeStyle Food,
  Country Music Channel and The Weather Channel
• 2006 Results (Rev 11 500M, Subs 12 601K)

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AUSTARs Broadband Strategy

• Create a competitive standards based broadband
  ecosystem using fully converged IP infrastructure
  by proven providers in regional Australia
• Two pilot markets launched in regional NSW
• Pilot markets in pre-WiMAX 3.5GHz technology,
  offering fixed/nomadic alternative to ADSL
• Commercial operation, but intended as research
  and testing exercise
• Results to date broadly in line with researched
  expectations
• Finalising global technology RFP with LGI
  partners
• Broadband Connect funding (with AUSalliance
  partners Unwired and SOUL) will allow significant
  increase in network coverage

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Why WiMAX?

• IP based approach - reduced cost, not cellular
  voice based
• Smart antenna technology better coverage
  capacity
• Wider channel bandwidths - more customers,
  increased BW
• Greater spectral efficiency - better use of
  spectrum
• Supports a true broadband - uplink / downlink
• WiMAX is cost-effective and standards based
• 423 active members of the WiMAX Forum
• 230 WiMAX network deployments around the world.
• Cost effective compared to cell profile of
  3G/HSDPA

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Why WiMAX?
Strong international investment
WiMAX backed by ITT giants

• Sprint Nextel will invest up to US3 billion over
  the next two years to deploy mobile WiMAX in 85
  per cent of Americas top 100 markets, covering
  100 million people.
• 225 planned WiMAX rollouts, 40 already in
  operation in India, Korea, Europe and the US
• By 2008.
• WiMAX Intel chips in laptops
• Nokia and Samsung WiMAX mobile phones
• WiMAX network equipment from all major players -
  Motorola, Alcatel, Nortel, Airspan, Navini etc

Over 430 members Aim is to promote/certify
Mobile WiMAX standard (IEEE802.16e).
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AUSTAR - Market Intelligence

• Person / House / Address / Services
• Understanding customer mindset / lifecycle
• Address based business in regional Australia
• 10,000s truck rolls per month
• Accurate WiMAX coverage
• Millions of marketing encounters
• Considerers are customers or in a another phase
  of the lifecycle
• Growth coming from previously strong rejecters
• Understanding consumers at the household and
  individual level
• Key for driving segmented marketing strategies
• Segmentation is critical for STV growth and new
  products

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Broadband Serviceability

• Accurate Serviceability Data
• Reliable results and easy to use
• Returns drive cost and BAD customer experience
• Not repeat the early mobile experience
• MapInfo Envinsa tools
• Linked to in-house data sets
• Accurate Geo coded addresses
• Forms the core of the AUSTAR Universe 2.6M
• Supported rapid integration into Customer Care
  Portal
• Key to Zero Touch signup

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Market Intelligence Addresses, Customers and
inter-related Attributes

• Brings together
• Behaviour, House, Person
• Demographics
• Avoids
• High risk
• Prior bad customers
• Supports
• Small Target Sets
• Segmented strategies
• Delivers
• High yield segments
• Strong cross sell

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What being Spatially enabled means to AUSTAR

• Data integrity and completeness
• We know who and where customers and prospects are
• Reduces the operational cost of address
  management
• Building accurate profiles for each HOUSEHOLD and
  Street Segment that support business processes
• Customer Segmentation
• Street Segments now drive our Acquisition
  targeting
• AUSTAR has become self-sufficient in the
  generation of lists to support Direct Mail and
  Field Operations activities
• Allows segments to be targeted tailored and
  relevant messages
• Leveraging a combination of Customer attributes
  and Street Segments allows tailoring of Call
  Centre interactions with customers to achieve
  better outcomes
• Other
• Assists in meeting regulatory requirements such
  as IPND, Do not call etc.

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AUSTAR Broadband

• Compelling Consumer Propositions
• What you want, where and when you want it!
• Collaborative and Converged
• Integrated services
• Ecosystem creation
• Mobile Multi Megabytes
• Wireless Broadband ,WiMAX, Mobility
• Globally Interoperable
• Location and Market Intelligence Data
• Understand consumer desire and needs
• Creating and selling the right products and
  services

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ThankyouQuestions ?