Engaging Business

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Engaging Business
REAL ENGAGEMENT HEAD, HEART AND HANDS HEAD
those who bring their knowledge, ideas, insights,
judgment, and experience into the
collaboration HEART those who are passionate,
committed to the success of the mission, who feel
connected and connect others to the cause HANDS
those who bring resources, skills, capabilities,
know-how, and network to create or build tangible
results

• 6 KEYS to REAL ENGAGEMENT
• Set up business people for success. Dispel false
  assumptions.
• Find the right match. Passion trumps position
  90 of the time.
• Execute the basics. Minimize irritation.
• Be results-oriented. SMART What by when.
• Bias for action. Hands-on learning.
• Make it meaningful. Get hearts engaged.
  Experience the human impact.

Right Match Be specific about who you want why
(your interest). We want a representative from
Company X, is not specific enough. Think NFL
draft What position are we trying to fill?
Also understand what the business person wants
why (their interest). Look for 2-way fit.

• Collaboratives Business Need
• Stewardship guide resource use across broad
  priorities
• Expertise has specific knowledge or technical
  skills
• Ideas entrepreneurs, inventors, RD,
  up-and-comers
• Political Influence/Sponsorship top gun to add
  weight to findings and bring other power brokers
  to the table.
• Integration operational expert who can connect
  collaboratives capabilities into business
  operations
• Validation broad industry or business community
  thinker/consultant to validate key assumptions
• Financial support one influencing the purse
  strings
• Strategist experienced in driving plans and
  initiatives

• Business Persons Interests
• Leadership opportunity
• Apply knowledge/skills
• Networking Want to meet and work with other
  business people
• Give back to the community
• Committed to the goal/mission
• Specific business agenda - usually low on the
  motivation list