Web 2 For Free

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web development strategy support
This workshop could save you at least 1596.96
Web 2 For Free
NCVO Publishers Forum 20th March 2008
Dave Nolan
Ring 0845 458 7495 Write dave_at_textgoeshere.org.uk
Comment http//textgoeshere.org.uk/
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What we'll cover
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Benefits

• increase reach
• expand information-gathering
• improve knowledge-sharing and project management
• stimulate participation and feedback
• connect (to) people
• save money
• raise money

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Key terms

• blog
• wiki
• social network
• tag
• widget
• mashup
• RSS feed, syndication

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Events and beyond

• www.flickr.com groups, tags, badges
• youtube.com channels, tags
• upcoming.org
• slideshare.net
• www.surveymonkey.com
• www.wufoo.com
• www.sobellhospiceoxford.org, http//www.flickr.com
  /people/sobellhospiceoxford/
• http//www.ilph.org/, http//www.youtube.com/user/
  horsecharity

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Collaboration

• www.wikispaces.com
• www.google.com/docs
• www.basecamphq.com
• www.backpackit.com
• www.google.com/calendar
• www.theinternationale.net/playstories

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Knowledge management

• Social bookmarking
• del.icio.us
• ma.gnol.ia
• grazr.com
• Social news sites
• digg.com
• reddit.com
• www.addthis.com
• nptech tag, forictforesight, grazr for foresight

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Feeds, syndication

• reader.google.com
• pageflakes.com, netvibes.com, live.com
• sproutbuilder.com
• www.flypaper.net
• http//www.masternewmedia.org/news/2006/03/09/how_
  to_create_a_rss.htm

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Social networking

• facebook.com
• group or a profile?
• personal profile or organisational?
• what applications can you use? e.g. justgiving
• linkedin.com
• bebo.com
• myspace.com
• http//www.nspcc.org.uk/getinvolved/raisemoney/fac
  ebook_wda50097.html
• Leonard Cheshire

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Maps, GIS

• maps.google.co.uk
• www.lefsesoft.com
• www.londonprofiler.org
• www.casa.ucl.ac.uk/software/googlemapcreator.asp

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Publishing

• www.bloglines.com
• www.wordpress.com
• www.nabble.com
• www.webride.com
• ning.com
• groups.google.com
• technorati.com
• 'Talking of Sex' http//brookcentres.blogspot.com

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Software replacements

• Image editing
• pixenate.com
• snipshot.com
• PDF Creation
• www.pdfonline.com/doc2pdf/convert_pdf.aspx

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Raising money

• pledgebank.com
• justgiving.com
• kiva.com
• Open Rights Group, www.openrightsgroup.org/

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Beyond digital natives

• twitter.com
• jaiku.com
• tumblr.com
• www.yomo.co.uk

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Caveats

• Who's in control? They are.
• Who owns the data? They do.
• Why is it free? They want your eyeballs.

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Strategic issues

• Are you just another consumer?
• How may their service, TCs change?
• How can you migrate to another setup?
• Youtube vs Flickr
• by submitting the User Submissions to YouTube,
  you hereby grant YouTube a worldwide,
  non-exclusive, royalty-free, sublicenseable and
  transferable license to use, reproduce,
  distribute, prepare derivative works of, display,
  and perform the User Submissions in connection
  with the YouTube Website and YouTubes (and its
  successors) business in any media formats and
  through any media channels.

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Practical issues

• Accessibility (widgets)?
• Registration information
• Data protection, marketing
• Technical know-how

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The future belongs to robots

• Sematics and microformats
• Outside the walled garden
• Creative Commons

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Signing off

• Further reading
• http//www.sosaidthe.org/2008/03/15/secret-guide-t
  o-social-media-in-government/
• Image acknowledgements
• http//www.flickr.com/photos/bigblonde/
• http//www.flickr.com/photos/cayusa/
• http//www.flickr.com/photos/dunechaser/
• http//www.flickr.com/photos/waldopepper/