Facebook.com at Diversity College

1
Facebook.com at Diversity College

• Hannah Brown
• Jenn Christ
• Gwen Schimek
• Sara Sheikh
• Advisor Dave McKelfresh
• Colorado State University

2
Diversity College Overview of Issues
Why is this presentation important?

• Based on recent negative events taking place on
  campus regarding the use of Facebook.com, we, as
  an institution, need to focus on ways to ensure
  our students safety and create a welcoming
  physical and online community. Many students are
  unaware of current safety issues and appropriate
  conduct and have no formal way of learning about
  them. We also recognize that students need to be
  able to take responsibility to promote and
  maintain this environment. It is our duty to
  promote citizenship and integrity within our
  students. If we are slowly becoming a global
  institution, we need to decide what messages we
  want to send about our school and students
  reputation. We also need to determine the
  universities responsibilities associated with
  ones right to privacy and duties to do no harm.
• While it is impossible not to address online
  communities with the vast number of students who
  are using this technology, we find we can offer
  educational sessions that can help develop
  student awareness and strong decision making
  skills.

3
Diversity College
Facebook.com Proposal

• In order to provide basic information regarding
  Facebook.com, we developed a student presentation
  and tutorial for our students. As a campus that
  carries on traditions, we must also start new
  ones when our institution is faced with a new
  challengelike the increasing use of
  Facebook.com.
• In choosing to address this information, we
  found timing to be highly important. Wanting to
  address students upon their arrival to this
  higher education institution, we have determined
  orientation and signing in to the computer system
  as being two times where we can easily access
  students to share information. In approximately
  90 minutes, we hope to provide helpful hints,
  tips, and the advantages and disadvantages of
  utilizing such online communities.
• Recognizing the diverse needs of students
  regarding learning, we are choosing to provide
  this information orally, visually, and in written
  format while utilizing as much technology as
  possible. In creating an atmosphere demonstrating
  both wide numbers of students and administrators
  dedicated to this topic on our campus,
  representatives from Information Technology, the
  Division of Student Affairs, police, a local
  business, and the student body will address this
  issue on a panel during orientation. It is our
  hope that with this information, events such as
  what happened last spring will not continue to
  happen on Diversity Colleges campus.

4
Facebook.com Proposed Actions

• Orientation Session
• In August as students register for classes and
  get acquainted with the university
• Online Tutorial
• Launched when a student logs onto the campus
  network for the first time

5
ORIENTATION

• Orientation Session Guidelines
• 1 hour and 10 minutes
• Comprised of only students (no parents)
• Required for all students who go through
  Orientation

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Outline of the Orientation Session

• Purpose and overview of the session (3 minutes)
• Icebreaker small group discussion about Facebook
  (8-10 minutes)
• Bring discussion back to the larger group to
  transition to the informational part of the
  presentation (5 minutes)
• What is Facebook and what can you do with it?
  (8-10 minutes)
• Panel Discussion and QA (25 minutes)
• Benefits of Facebook (5 minutes)
• Challenges of Facebook (5 minutes)
• Safety Tips (5 minutes)
• Closing reflection (3 minutes)

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Lets Talk about Facebook.com

• Presented by
• Student Affairs and DCPD
• at Diversity College Orientation

8
Lets Talk about Facebook.com

• Overview of Session
• Brief introduction to Facebook.com
• Purpose of this session
• Why does Diversity College only focus on
  Facebook.com?

9
Small group discussion questions

• What have you heard about Facebook.com?
• Are you interested in becoming a part of
  Facebook.com? Why or why not?
• How many of you are on the high school
  Facebook.com? What have been your experiences
  with it?

10
Lets discuss as a large group!
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Quick Facts about Facebook.com

• Facebook.com advertises itself as an online
  directory that connects people through social
  networks at schools.
• There are two Facebook.com sites one for college
  students, and one for high school students
• Facebook.com does not exist for all schools
  however, they are working on it
• You can use Facebook.com to
• Look up people at your school
• See how people know each other
• Find people in your classes and groups

12
Elements of Facebook.com

• Personal Profile
• Groups
• Messages
• Photos
• Events
• Pulse
• Search Function

• Birthday Reminders
• Friends Pages
• Poke Option
• Wall Postings
• Privacy Settings

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Why Join?

• Create your own profile and continually update it
  as you get more involved with campus life
• Search for other students and stay connected with
  one another
• Find and stay in contact with old friends
• Stay informed about and/or advertise events and
  other happenings
• Make new friends
• Join groups with people of similar interests
• Be a part of a virtual community

14
Panel Discussion

• Panelists
• Student Affairs Practitioner
• Information Technician
• DC Police Officer
• Local Employer
• 2 Students
• Sharing experiences with Facebook.com
• Are you on Facebook.com? Why or why not?
• What advice do you have for new students?
• QA for the panelists

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Benefits of Facebook.com

• Engage freely, quickly, and easily
• Post pictures/photo albums
• Get help with homework and meet people in classes
• Stay connected with advertising and messaging
• Provide your contact information for others to
  view
• Build a social network
• Have fun

16
Issues Related to Facebook.com

• Unwanted solicitation from marketers who buy your
  name from Facebook.com
• Privacy settings
• Stalking
• Harassment
• Surveillance
• Distraction
• Procrastination

• Creates a venue to violate policies or laws
• Inappropriate groups
• Decreased involvement and interpersonal social
  contact
• Inaccurate information
• Identity theft
• False sense of security

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When you arrive on campus Tutorial Session

• You will be asked to go through a 20-30 minute
  tutorial focusing on Facebook.com the first time
  you sign onto an on-campus computer.

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Closing Thoughts

• Think before you post!
• What do you want everyone to know?
• How will you act to protect your personal
  identity?
• How can you be proactive about your personal
  online safety?
• If you have any questions, please contact
• DCPD 555-5911
• Information Technology Department 555-1234
• Dean of Student Life 555-DOSL
• Counseling Center 555-6789

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Questions about the Orientation Presentation?
20
TUTORIAL

• Tutorial Session Guidelines
• Must be completed before using Diversity
  Colleges computer system
• It should take 20-30 minutes to complete
• Students must receive a B (8/10 correct
  answers) on the quiz at the end in order to pass
• Information about the Tutorial
• Slides will be completed in order, and will not
  advance until all links are activated
• Each quiz question will be asked on its own
  screen and will have bulleted form answer options
• Score of quiz will be the final screen after quiz
  is completed
• All scores will be sent to a central database to
  be used for future assessment
• An email address will be provided to which
  questions and feedback can be sent

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Welcome to Diversity College

• The following tutorial has been created to help
  you continue to be safe at our institution. It
  has been designed to introduce you to some online
  methods of getting to know the Diversity College
  community.

22
Getting to know online communities

• There are two most commonly used online
  communities
• Facebook.com
• Myspace.com
• College students and high school students across
  the country are utilizing these newly-created
  online communities.
• This tutorial will introduce you to Facebook.com
  and Myspace.com and share some ways to be members
  of Diversity College community, yet continue to
  remain safe.
• There will be a short quiz at the end. After
  finishing the quiz (and answering 80 of the
  questions correctly), you will be able to use the
  Internet and access your email account.

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Did you know?

• 42 of college students say they use the Internet
  primarily to communicate socially
• Only 10 of college students use the Internet
  primarily for entertainment
• Nearly three-fourths (72) of college students
  say most of their online communication is with
  friends
• Over two-thirds (69) of college students said
  they are more likely to use the phone than the
  Internet to communicate socially
• College students are frequently checking their
  email, with 72 checking email at least once a
  day
• 85 of college students own their own computer,
  and 66 use at least two email addresses

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How can you join the online world?

• Facebook.com or Myspace.com

25
Differences between Facebook.com and Myspace.com

• Myspace.com
• Can search for individuals based on a physical
  description
• There are several surveys you can fill out to
  share information about yourself
• Other users can rank you based on their
  impressions

• Both Myspace.com and Facebook.com offer online
  communities allowing you to create your own web
  page and meet other people. However, there are a
  few distinguishing characteristics between the
  two.

• Facebook.com
• Must have an email account with a college that
  has subscribed to Facebook.com to access
• Connects students through courses, clubs, and
  similar interests
• Allows you to post photos to capture your college
  memories

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Why DC focuses on Facebook.com

• The remainder of this tutorial will focus on
  Facebook.com for several reasons
• There is limited access to Facebook.com, since
  only individuals who have a .edu or
  college/university-affiliated e-mail address can
  join.
• You can get help on homework from others in your
  classes. In addition, through Facebook.com, you
  can make study groups, contact your TA, borrow
  notes, or ask a question about a discussion that
  happened in class.
• You can find friends from high school. You can
  reconnect with your old teammate or stay in
  contact with your best friend who is attending
  school hours away!
• You can advertise for different events you have
  going on with your club or student organization.
  Rather than paying to advertise in other places
  on-campus, you can send out an invite to the
  entire school.
• You can make friends. Find people who have
  similar interests or individuals in your hall who
  are also addicted to Dawsons Creek reruns every
  morning.

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Basics about Facebook.com

• In September 2005, Facebook.com launched a
  service for high school students
• It typically attracts 80 of a schools
  undergraduate population
• 60 of Facebook.com members log in daily, and 85
  log in weekly
• Introduced by three sophomores at Harvard in 2004
  
• As of Fall 2005, the number of registered members
  is estimated at 3.1 million at over 800
  institutions
• 5,800 new members being added per day

28
Creating your Facebook.com Profile

• You can choose any information you wish to
  include on your Facebook.com page. However, when
  filling out the basic form, there is some
  standard information you are asked to share. You
  do not have to include any information you do not
  wish to share. Most students share at least some
  of the following information
• name
• address
• phone numbers
• hobbies
• class schedules
• list of friends
• groups
• interests

29
Being safe on Facebook.com

• Placing your address and cell phone numbers NOT
  a good idea!
• Potential employers are checking you out before
  calling you for an interview! Will they like
  what they see?
• Change your settings so that not everyone can
  read every piece of information. Facebook.coms
  default setting is ALL PUBLIC
• Charges can be filed against you based on your
  Facebook.com profile
• Personal information makes you become an easy
  target. Officer McConnell from Diversity
  College
• Women and men could be stalked either by a
  friend or by a person who could show up at
  your place of residence (based on the information
  in your profile)
• Identity theft
• Click to read a recent television report

30
By choosing not to add some identification
elements and changing your access rights, you can
be safer.

• Chris Hughes, co-founder of Facebook.com, said
  Were confident that our members are intelligent
  enough not to give out any personal information
  that they dont want to be public.

31
Creating your profile can be fun!
32
Challenges you might need to overcome when using
Facebook.com

• Tempting distraction from school work and can be
  used as a procrastination tool
• Decreases genuine human interaction
• Easy to get addicted and obsessed
• Fake and forgotten relationships
• Identity theft through personal information
  listed
• Anyone can view your profile, we often forget
  that virtually anyone has access to view
  Facebook.com profiles
• Potentially a stalkers paradise
• Pictures of drinking
• Falling GPAs
• Could come back to haunt you

33
Facebook.com profiles may contribute to and
affect

• Community responsibilities and respect
• Self-representation and interpretation
• Relationships with others
• Roommate conflicts
• Personal embarrassment
• Worry and anxiety
• Violating campus policies and state/federal laws
• Threatening or dangerous situations
• Candidacy for on-campus positions
• Employers opinion of you as a potential employee

34
Keep in mind the reality of relationships

• Sarcasm How often do things seem different when
  they are said rather than read? Writing something
  your friends know is a joke rather than something
  the general public will know is a joke are two
  very different things. When you are writing your
  profile, make sure to consider who you are as a
  person and what implications are associated with
  the words youve shared.
• Judging People can quickly decide that you are
  only the information that is in your profile.
  However, if you were to write every piece of
  information that was important to know about you,
  your profile would be 10 pages long! Make sure
  when you read other peoples profiles, you know
  this is just the basics about them, not
  everything there is to know!

35
I am addicted to facebook!

• While there are a lot of positive measures
  associated with Facebook.com, there are also a
  lot of things to be concerned about. One thing
  that you want to be aware of is Facebook.com
  addiction.
• A UCLA student shared
• I use it before I go to class, after class, and
  sometimes even during class if I get a text
  message informing me that Ive been the victim of
  a poking incident.
• Being online all of the time can affect things
  like your GPA. Dont spend your life on
  Facebook.com, utilize it to stay in touch with
  friends, and not as your only method of knowing
  people.

36
QUIZ

• TRUE or FALSE
• Facebook.com is a university sponsored virtual
  community.
• You can edit your privacy settings on
  Facebook.com.
• You can make contact with people you have not
  spoken with in person via Facebook.com.
• It is safe to put your class schedule on your
  profile.
• There is a Facebook.com for high school students.

• MULTIPLE CHOICE
• Which is not a challenge to overcome when using
  Facebook.com?
• Conveying clear messages
• Becoming addicted
• Lowering your GPA
• None of the above
• Of the following, which is not a good idea to
  include in your Facebook.com profile?
• Your favorite movie
• Your cell phone number
• A photo of you and your pet
• Clubs you belong to on-campus

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QUIZ (contd)

• Of the following photo descriptions, which is not
  a good idea to have on your profile?
• A childhood photo
• A photo while on a family vacation
• A photo engaging in illegal activity
• A photo of your favorite celebrity
• Which of the following is not an option to post
  on your Facebook.com profile?
• Your address
• Your class schedule
• Home video
• Your interests
• Who can potentially look at your profile?
• Your family
• Faculty and other Diversity College
  administrators
• Future employers
• All of the above

38
QUIZ (contd)

• SURVEY QUESTION
• Do you intend to register for Facebook.com?
• Yes
• No
• Maybe

39
Feedback on the Tutorial
40
Planning the Orientation and Tutorial Session
Things to keep in mind

• Additional methods to further awareness about
  online issues and safety
• Assessing the program outcomes of the Orientation
  and Tutorial
• Faculty and staff implications when using
  Facebook.com
• Budget

41
Diversity College
Initiatives and Assessment

• Ways to further awareness about Facebook.com
  issues
• Gain multiple perspectives before launching the
  program
• Coordinate a Facebook.com safety program during
  safety week
• Place advertisements in the school newspaper
  about Facebook.com safety
• Design and display informational bulletin boards
  in residence halls and the student union
• Ways to assess our initiatives
• Administer orientation evaluations for the
  session
• Assess student sign up rates on Facebook.com
• Run evaluative samples of randomly selected
  student profiles by looking at what tips from the
  tutorial and orientation session they follow
• Re-conduct the exam in October to see if the
  percentage of questions correct increases,
  decreases, or remains constant
• Survey students opinions in November on safety
  and satisfaction with Facebook.com
• Check in with current students and local
  employers in January about their experiences with
  Facebook.com through focus groups
• Gage the campus environment throughout the year
  for other judiciary incidences related to online
  communities

42
Diversity College
Facebook.com Initiatives Assessment

• These programs need to be revisited and
  reassessed at least once each semester.
• In an effort to stay current with these
  technologies, we, as a Division, need to be aware
  of the technologies our students are utilizing
  and inform the task force.
• Until students no longer participate in these
  technologies, we must continue to be proactive
  about providing information through presentations
  and other outreach activities.

43
Diversity College
Using Facebook.com Challenges and Benefits for
Faculty and Staff

• Faculty and staff should keep in mind and seek
  understanding of the
• Purpose of Facebook.com
• Function and uses of Facebook.com
• Benefits and costs for students use
• Benefits and costs of utilizing Facebook.com as a
  faculty or staff member
• Faculty and staff can use it to work with
  students, clubs, and organizations they advise
• Facebook.com can help faculty and staff members
  maintain relationships with students
• Faculty and staff can utilize Facebook.com to
  keep a pulse on campus life
• Students may not understand why faculty and staff
  sign onto Facebook.com. Students may feel the
  faculty and staff are spying on them, or they are
  friends with which they can share anything,
  thereby discrediting their professionalism
• Students can put anything on their profile and
  may be personally offensive to faculty or staff
  members
• Faculty and staff should be aware that their
  postings may affect their future employment and
  tenure
• Faculty and staff have the responsibility to
  share with students that they are viewing their
  profiles
• Signing up for Facebook.com allows students to
  search and find them

44
Diversity College
Using Facebook.com Challenges and Benefits for
Faculty and Staff

• Judicial implications found within student
  Facebook.com profiles
• How can this information be used legally?
• What are the consequences of the students who
  post illegal actions?
• What can be done with the information found on
  Facebook.com?
• Is there a responsibility to police
  Facebook.com to see what students are doing?
• What happens when students report other students,
  using Facebook.com pages as evidence, especially
  in regard to Greek or Residence Hall Conduct
  Boards?
• Do Facebook.com profiles demonstrate student
  behavior (i.e. when a student comes for a
  judicial hearing, should Facebook.com interests
  be considered?)

45
Diversity College
Proposed Budget Estimations

• Tutorial design and launch - 500 (including
  technician employment time cost)
• Orientation session - 250
• In-house technician, rental fees, energy, and
  handouts - 200
• Employment time cost - 50
• Taskforce employment time cost - 450 (time cost
  taken from day-to-day job functions)

46
Research and Lessons Learned

• The entire process of exploring the needs of our
  community and the benefits Facebook.com has to
  offer has been enlightening, for example
• Issues identified were not previously known or
  discussed collaboratively
• Common needs of and services for students across
  many departments were learned
• Virtual communities can ease students
  transitions into college
• Facebook.com sells its members names and contact
  information to marketers

47
Additional Questions?
48
References and Resources

• Arrington, M. (2005 September 7). "85 of college
  students use facebook. TechCrunch. Retrieved 19
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  09/07/85-of-college-students-use-facebook/
• Association for Student Judicial Affairs (2005).
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  .
• Barratt, W., Hendrickson, M., Stephens, A.
  Torres, J. (2005). Thefacebook.com Computer
  mediated social networking. Student affairs
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  http//www.studentaffairs.com/ejournal/Winter_2005
  /thefacebook.html
• Bugeja, M.J. (27 January 2006). Facing the
  facebook Unless we reassess our high-tech
  priorities, issues of student insensitivity,
  indiscretion, and fabrication will consume us.
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  February 2006 from http//chronicle.com/weekly/v52
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• Byrne, J. (12 December 2005). The MySpace
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• Facebook. (2006). "Welcome to facebook."
  Retrieved 12 February 2006 from
  http//www.facebook.com
• Hicks, R. (February 2006). facebook.com
  myspace.com. Presentation to Conflict Resolution
  and Student Conduct Services staff at Colorado
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• Hurst, K. (2005, February 16). "Warning You too
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  Retrieved 12 February 2006 from
  http//www.dailybruin.ucla.edu/news/articles.asp?I
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• Mesloh, C, Thompson, F. Laden, M.
  (January/February 2006). Virtual fun with
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• Myspace. (2006). "Myspace A place for friends."
  Retrieved 12 February 2006 from
  http//www.myspace.com
• Read, B. (20 January 2006). Think before you
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  unintended consequences. Chronicle of higher
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• Read, B. (2004 May 28). Have you 'facebooked'
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