AACC Annual Conference

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AACC Annual Conference

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100 million members on MySpace & 66 million different viewers/month ... Surveys. Focus Groups. Advisory Group. Stay Nimble. Devise a strategy. Try/Use multiple tools ... – PowerPoint PPT presentation

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Title: AACC Annual Conference

1

PR Academy Managing the Message the Media

AACC Annual Conference
April 14, 2007

2
Agenda

Setting the Stage
What the Internet Was and What it Is
Using Web 2.0 Technology
Questions/Discussion

3
Setting the Stage

14 million people created profiles on Facebook
100 million members on MySpace 66 million
different viewers/month
50 of members older than 35
15,000 nonprofit organizations

4
Online Activities
5
What the Internet Was

We have more than 200,000 individuals sharing
their thoughts and passions with the world, and
creating the most diverse and unique content on
the Web.
Geocities Home Page, 1996

6
What the Internet Was

Anyone could create a Web page
Brochure sites
Visitors found pages and read them

7
What the Internet Is

Web 2.0 refers to a supposed second generation
of Internet-based services that emphasize online
collaboration and sharing among users
Little or no technical skills required
Blogs, wikis, community sites, RSS feeds, etc.

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Blogs
9
(No Transcript)
10
Wiki
11
Social Networking
12
Social Networking
13
Tagging
14
RSS
15
(No Transcript)
16
MySpace
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(No Transcript)
18
ALA MySpace
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Facebook

Fundraising

20
LinkedIn
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(No Transcript)
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The Power of Community
85 participation vs. 1 participation
23
Mainstream Media Adoption
24
Podcasts
Sample Topics Upcoming Events (38) Black
History Month Activities (137) Katie speaks
with Rachel Stewart, SLC Senator, regarding the
Adopt-A-Family Program (34)
25
Blogs
26
Research!