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Supply Chain Management SCM

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Case Study of Cooper Tire and Rubber Co. Reasons for ... Benefits. Increased order-to-promise reliability. Simplified the process of adding new products ... – PowerPoint PPT presentation

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Title: Supply Chain Management SCM


1
Supply Chain Management (SCM)
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http//www.youtube.com/watch?v6rmV__Yrk7Q
2
Objectives
  • Purpose of Implementation
  • Benefits of Implementation
  • Primary functions/processes and modules
  • Sample business process
  • Case Study of Cooper Tire and Rubber Co.
  • Reasons for implementation
  • Benefits
  • Issues

3
Purpose of Implementation
  • To keep up with globalization
  • Maintain a competitive advantage
  • Forecast demand for a companies products/services
  • Help manage inventory
  • Get products or services out before competitors
  • Achieve maximum value in product and service
    quality

4
Benefits of Implementation
  • Companies can focus on their areas of specialty
  • Forecast demand to better manage inventory
  • Easily view status of companies orders and
    customers orders
  • Improve efficiency in the business process by
    eliminating redundant activities
  • Adds flexibility
  • Improves business process
  • Reduce costs associated with manufacturing
    products
  • Maximize efficiency, effectiveness and value

5
Functions/Processes
  • Planning
  • Sourcing
  • Manufacturing
  • Delivery
  • Returns

6
Modules
  • Human Resources
  • Sales
  • Financial Accounting
  • Material/Warehouse Management
  • Procurement
  • Engineering and Design
  • Project Management

7
Process Diagram
8
Cooper Tire Rubber Co.
  • Reasons for implementation
  • A shift in the market resulted in a greater
    frequency of smaller orders shipping cost, per
    unit, increased.
  • Added complexity and costs - placed great stress
    on the Legacy SCM
  • Acquisitions of proprietary tire brands growth
    and more complexity.

9
Cooper Tire Rubber Co.
  • Benefits
  • Increased order-to-promise reliability
  • Simplified the process of adding new products
  • Greater efficiency and flexibility of
    manufacturing throughput.
  • Less labour-intensive (automation)
  • Lowered transportation costs and analysis of
    their impact on the bottom line.
  • Simplified integration of acquired companies.
  • Issues
  • Process of implementation was long
  • Change
  • Cost

10
  • Add value!!!
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