Hot Ideas about Cool Technologies

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Hot Ideas about Cool Technologies

• RSS Feeds with DC WebWomen
• February 3, 2005
• Cheryl Contee
• Senior Consultant
• Issue Dynamics Inc. (IDI)

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Almost all Traditional Media now provide RSS
Feeds
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What is RSS?

• RSS (Really Simple Syndication) - standard
  protocol to provide streams of content as
  published. Automatically updates.
• RSS Reader Displays RSS feeds on the desktop
  within an application.
• RSS Aggregator Website or Plug-in that display
  collected, filtered RSS feeds within a browser.

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Leveraging RSS

• 1. Aggregate and Read Content on your
  Organization and its Issues
• Publish/Promote Your Content
• Monitor Online Content Conversations
• 4. Get Ready for the Future of RSS

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Reading, Aggregating and Filtering Content Using
RSS
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Reading RSS RSS Readers Display Headlines as
they happen
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Feedreader, FeedDemon, etc RSS Readers
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Reading RSSAggregators Allow users to track
changes on web sites, Blogs or any content
published in RSS feeds.
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Reading RSSMy.Yahoo and Other Personalized Web
Site tools now include RSS Reader
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Aggregator Pluck for Internet Explorer
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Sage for FireFox Article List
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Sage for FireFox Indiv. Article Display
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Publish Using RSS
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Publishing RSS Feeds Create InternetNew
Distribution Channel Email Newsletters go to
individuals RSS goes out in real time and to
wider audience through ease of republishing.
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Publishing RSS Feeds Site editor can decide
what RSS Feeds or specific content to display
Turn Web Site to source of choice on particular
issue.While RSS is typically free, paid feeds
allow sites to preserve branding.
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RSS Feeds can be picked up by Coalition Partners,
Public, Other Publishers
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Blogs -- Why Theyre Growing

• Easy to Set Up Anyone can be a blogger
• Successful bloggers develop an audience by
  sifting through content and providing high
  quality condensed postings for a specifically
  segmented audience.
• They become the place to go on an issue with the
  most up to date information on that issue.
• Heavy use of linking between blogs increases
  rank on search engines.

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How Viral Is Your Issue?Monitor the
Conversation Online Using RSS
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Monitoring BlogsIf a tree falls in a forest....

• Key Indicators to Measure Blog Impact
• Links to Blog from other sites
• Total Traffic/Viewers of Blog
• Buzz - How well particular stories are being
  talked about/linked to.

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Monitoring BlogsSearch Tools utilize RSS to
allow for almost real time monitoring.
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Monitoring BlogsResults include rankings based
on links to Blog.WishList has option to save
search as RSS feed.
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The Future of RSS

• Your Blog
• Video Blogs
• Podcasting/Mobcasting

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Organization Blog1) Create a Blog around a
hot theme with particular audience.2) Allow
staff or star to post unofficially for company
or campaign.Articles then can be distributed to
other sites via RSS
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Video Blogs Tsunami videos pushed this video
Blog to be the most read Blog in late December
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Podcasting Leverages RSS with Audio Broadcast
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Mobcasting Podcast Broadcasts live from events.
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GodcastingReligious Broadcasts on Podcasting
becoming one of most popular uses.
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Edit Away! The Internet is for whoever writes
it.Thank you.