Internet Publication Marketing Strategies

1
Internet Publication Marketing Strategies

• Tom Worthington FACS
• Visiting Fellow, DCS, Australian National
  University

2
Summary

• Internet laser printer have fundamentally
  changed publishing
• New publishing paradigms can be explored by
  academics and researchers
• Examples show this is not just theory
• My book "Net Traveller
• Forthcoming book Universal Service?
• New Journal of Research and Practice in
  Information Technology

3
Electronic publishing

• Major challenge is getting paid for it.
• A minor problem is the format to be used
• Have used HTML and PDF
• XML needs some work on e-book formats

4
Low volume demand paper publishing

• publishing has an undeserved mystique
• IT has made self-publishing easy
• ISBN catalogue entries are free online
• High quality laser printers can print books
• grammar checking software works well
• digital cameras are acceptable
• free-ware software works

5
Role of universities professional bodies

• Why do academics now give away their intellectual
  property to overseas publishers and then pay to
  read the material, suffering delays of months or
  years in the process?
• New and better publishing paradigms can be
  explored by academics and researchers
• IP rights are social conventions not fundamental
  laws of nature
• Digital Theses Project, shows promise.

6
Some FAQs

• Don't you need to use a large established
  publisher for academic recognition?

7
Some FAQs

• Your web site and book have a very simple
  graphical design. Isn't something more needed to
  market books, particularly to young people?

8
Some FAQs

• How can printing a few copies be as profitable as
  a major publisher?

9
Some FAQs

• Why bother with printed books. Won't hand held
  electronic book devices replace them?

10
Further Information

• Paper http//www.tomw.net.au/2000/ipub.html
• Tom Worthington FACS
• Visiting Fellow, Department of Computer Science,
  Australian National University, Canberra
• For the Australian Computer Society , Canberra,
  19 April 2000
• Previews to the University of Canberra Senior
  Staff, 17 March ANU Engineering students, 30
  March