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Cultural Diversity, Values

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Title: Cultural Diversity, Values


1
Cultural Diversity, Values Ethics Impact on
Communications
  • Lecture 5 COMM 400 Management Communications
    Skills

2
Diversity in the workforce
  • Many languages spoken (few in common)
  • Cultural values differ
  • Work ethic may vary depending on country of
    origin
  • The workforce is multi-hued
  • Lifestyles now play a role in corporate diversity
  • U.S. workforce getting older
  • More women in the workforce
  • Hispanics are fastest growing minority in the
    workforce
  • Immigration will add 880,000 new workers every
    year through 2005

3
Prejudice 1
  • Definition An adverse judgment or opinion formed
    beforehand or without knowledge or examination of
    the facts. (American Heritage Dictionary, 1994 CD
    edition)
  • Creates barriers to communications by setting up
    negative assumptions, without supporting facts,
    about the intelligence, capabilities, background,
    knowledge, and experience of the individual

4
Prejudice 2
  • Blocks listening by creating negative
    expectations about what the speaker will say.
  • Blocks speaking by creating a negative
    expectation that what is said will not be
    understood or accepted

5
Stereotyping
  • Definition Applying a conventional, formulaic,
    and oversimplified conception, opinion, or image
    to a group or an individual. (American Heritage
    Dictionary, 1994 CD edition)
  • Although not always negative, creates barriers to
    communication by making judgments about the
    intelligence, capabilities, background,
    knowledge, and experience of the individual based
    on assumed knowledge about the group to which the
    speaker or listener belongs.
  • Ignores unique capabilities of the individual in
    favor of assigning him or her the assumed
    characteristics of the group

6
Tips for managers communicating with diverse
workforce
  • Accept cultural differences
  • Withhold judgment
  • Show respect
  • Empathize
  • Tolerate ambiguity
  • Look beyond the superficial
  •    
  • Be patient and persistent
  • Recognize your own cultural biases
  • Be flexible emphasize common ground
  • Deal with the individual (not the group or
    culture)

7
Values
  • Enduring concepts held in high esteem by everyone
    in an organization
  • Principles that guide day-to-day operations
  • Guides that provide direction in ambiguous
    situations and offer a rationale for decisions
    and actions

8
Manager communicates organizational values
  • Through words and by modeling desired behaviors.
    For example
  • Honesty
  • Openness
  • Communications
  • Thrift
  • Through the questions they ask (questions show a
    managers focus)

9
Manager communicates organizational values
  • Through their reactions to problems and crises
    (the behavior of a manager under stress
    reinforces his or her commitment to
    organizational values and the values themselves)
  • Through what they reward
  • Through what they punish

10
Managers role in creating ethical communications
climate
  • Business ethics Applying ethical principles to
  • How an organization conducts its business
  • How it treats its employees
  • How it interacts with the surrounding community
  • The implementing of an organizations mission,
    goals and values into daily practice

11
Ethical communications requirements
  • Be knowledgeable about ethical issues and
    understand organizational values
  • Participate in the decision-making process
    regarding ethical issues
  • Communicate decisions regarding ethical issues to
    employees
  • Keep communications channels open for all
    employees to feedback information without fear of
    reprisals
  • Ensure relevant information is passed on to those
    who can act on it

12
Stimulus Questions
  • What new communications skills do you think
    managers will need to develop to function
    effectively in an increasingly diverse workforce?
  • How do you feel the globalization of companies
    and their workforces will affect organizational
    ethics and values?

13
Stimulus Questions
  • What are some of the organizational costs when
    managers do not handle prejudiced and/or
    stereotypical behavior appropriately?
  • What action do you think a manager should take
    when an organizational-value conflicts with a
    personal value?
  • It has been said that an organization cannot be
    any more ethical than its least ethical employee.
    If you agree with this statement, what kinds of
    responsibilities does a manager have to ensure
    ethical standards are maintained in his or her
    workgroup?
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