Motorola Integrated Supply Chain ISC Communication Plan

1
MotorolaIntegrated Supply Chain
(ISC)Communication Plan
2
Communication Objective

• Build understanding of, and support for, the new
  Integrated Supply Chain (ISC) organization among
  target audiences.

3
Our Vision

• Motorola has surpassed its competition on the
  traditional supply chain metrics while developing
  and deploying the processes and systems that have
  enabled the corporations delivery and
  fulfillment approach to become the envy of the
  industry. Motorolas supply chain organization
  is ranked 1 by AMR!

4
Our Mission

• Delivering seamless mobility solutions to our
  customers by focusing on our Top 6 Priorities
  and 4 Key Behaviors

5
Supply Chains Top 6 Priorities

• Execution Excellence
• Deep Supplier Relationships
• Manufacturing and Logistics Optimization
• Quality Renewal
• Common Leveraged IT Solutions
• Organization Efficiency

6
Themes

• Sense of Urgency
• Entirely new way of doing business everyone is
  impacted
• Essential to increase our competitiveness and
  customer satisfaction
• Huge driver of company success going forward
• Place to be for excitement, career development
  and the opportunity to be a change agent
• We are turning the ISC organization on its side
  and looking at it completely differently!
• Motorola will be the 1 supply chain organization
  in the industry and in the world!

7
Themes

• High-performance Culture
• High-performance environment that demonstrates
  the One Motorola thinking required for seamless
  mobility
• ISC team will model 4 Key Behaviors
• Straight Talk
• Unbridled Enthusiasm
• Righteous Indignation
• Innovation
• Supply Chain DNA
• Manage the effectiveness needs of the businesses
  and efficiency needs of Motorola We are the
  glue!
• Establish maniacal focus on delivering results
• Teach team to think strategically re how ISC can
  grow businesses
• Champion of One Motorola
• Elevate Supply Chain as a profession
• Proactive messaging Communicate, communicate,
  communicate!

8
Highlights

• Engage Employees
• Build world-class communication team
• Establish communication vehicles and internal
  policies/processes
• Instill culture (i.e., High Performance, Supply
  Chain DNA)
• Develop communication cascade, including
• Straight Talk with Stu (bi-weekly email
  message)
• Quarterly virtual town halls (Straight Talk
  Live broadcast led by Stu QA with Stu and ISC
  leadership)
• Launch quarterly (local) town hall process
• Build world-class intranet presence, embellishing
  special features that demonstrate/reinforce
  Motorola values and ISC priorities
• Engagement survey action planning Identify 2-3
  key issues to address We will respond better
  than anyone else!
• Enhancing our communication effectiveness with
  all employees
• Clarifying roles in the new supply chain

9
Internal Communication Focus Areas

• Build World-class Communication Team
• Create vision, create strategy, identify program
  dollars
• Basic Tools
• Connect with HR, CPA across business/regions
• Establish communication/approval processes
• ISC overview deck
• ISC Senior Leadership Team
• Assess business goals and communication objectives

10
Internal Communication Focus Areas

• Establish Communication Policies/Processes
• Standard templates for announcements, etc.
• Establish process to ensure message consistency
  across organization
• Increase ISC Visibility Across Motorola
• Pitch stories to Motorola Headline News and
  story spinner on Motorola corporate intranet
  portal (my.mot.com)
• Roll Out Major Initiatives
• Motorola values
• iMOTO campaign
• Engagement survey We will respond better than
  anyone else!
• INTROMOTO New-employee, web-based orientation
  (Stu welcome message video business content)

11
Internal Communication Focus Areas

• Straight Talk with Stu (bi-weekly email
  message)
• Create editorial calendar
• Create new template footer (links to Ask Stu
  email)
• Straight Talk Live Broadcast (Led by Stu QA
  with Stu and ISC leadership)
• Schedule, identify content and distribute
  invitations
• Review employee questions from previous broadcast
  and identify themes
• Create process document to guide preparation
• Create and distribute post-event survey

12
Internal Communication Focus Areas

• Quarterly Town Halls
• Assess status of town halls via ISC leadership
  team, HR
• Identify leaders, identify subject matter experts
  for slide content, develop calendar, slide
  template, cover note, tip of the quarter,
  employee hot button, metrics
• Conduct globally during two-week window after
  quarterly earnings release
• ISC Leadership Summit
• Establish objectives, agenda, attendees and venue
• Create content

13
Internal Communication Focus Areas

• Build World-class Intranet Presence
• Develop strategy for world-class website the
  source of information for all ISC professionals
  with web access
• Initial meeting with IT Leader Cathie Kozik to
  establish priorities
• Phase I Create News Information
• ISC leadership team bios and headshots updated
  and posted
• Process for Straight Talk and org.
  announcements posted
• Demonstrate/reinforce Motorola values and ISC
  priorities
• (1) Examples of 4 Key Behaviors and Motorolas
  new values (2) 6 Questions for ISC Leadership
  (3) ISC organization profiles
• Tracking where Stu and his leadership team have
  visited
• Highlight opportunities for better collaboration
  across ISC
• Create process and guidelines for local contacts
  to share digital pictures/captions to post,
  especially when ISC leaders visit

14
Internal Communication Focus Areas

• Phase I Create News Information (continued)
• Employee recognition
• Develop process for Ask Stu responses,
  including legal approval
• Ensure each major facility has a face/presence
• Incorporate analyst quotes
• Create editorial calendar and refresh content
  weekly
• Publish monthly marketing pieces, etc.
• Measurement annual survey
• Phase II
• Maintain Phase I framework
• Establish next-level wiki pages for business and
  functional teams
• Identify content champions for remaining areas
• Further enhance governance structure and related
  processes
• Publish monthly marketing pieces, etc.
• Measurement annual survey

15
External Focus Areas

• External Communication
• Issue message to all ISC re media/investor
  relations policies
• Identify dailies and subscribe
• Identify trade publications to target, subscribe
  to and pursue
• Identify conferences to keynote and pursue
• Determine need for spokesperson training
• Create ISC Fact Sheet

16
External Focus Areas

• Creating a Strategic Manufacturing Footprint
• Partner with HR to develop consistency in
  internal/external communication materials
• Provide support by reviewing internal/external
  materials (e.g., communication plans, FAQs, QAs,
  standby statements, strategic positioning)
• Develop key umbrella messaging for consistency
• Serve as Supply Chain liaison between business,
  HR, investor relations, legal and Communications
  Public Affairs (CPA)
• Supplier Communication
• Ensure consistent messaging
• Identify appropriate Supplier Conference
  coverage (e.g., photos, quotes, etc.) for ISC
  intranet
• Update supplier communication policy

17
Highlights

• Inform External Audiences
• Establish consistent messages
• Develop policies/processes for customers, media
  and suppliers
• Identify Keynote Speaking Opportunities
• Assess Industry Trade Publications Identify Top
  Tier

18
Highlights

• Build on
• Motorola Financial Analyst Meeting presentation
  and continue to develop ISC storyline
• Media and trade publication, as well as speaking
  engagement inquiries strategically
• Plan Going Forward
• Create and maintain consistent storyline and key
  messages
• Partner with Motorola investor relations and
  industry analyst relations when responding to
  analyst inquiries
• Partner with Motorola corporate media relations
  team when responding to media inquiries

19
Bottom Line

• The ISC leadership team is pumped!
• We will contribute to Motorolas profitability
  and support its growth!
• We will be an organization that attracts,
  develops and engages great talent.
• Motorolas supply chain organization is going to
  make history!
• We will be the 1 Supply Chain period!