The Future Consumer A Glimpse

1
The Future Consumer A Glimpse
the future consumer
2
(No Transcript)
3
(No Transcript)
4
Shift happens
5
Shift Happens
6
TV is growing not going
7
People want everything
What I want When I want Where I want
8
Everythings going mobile
9
60 in Asia cannot live without it
Your life remote
10
mobile games
location- based services
mobile chat
mobile tv
Billions of New Ad Opportunities
11
ChallengeCommunicate that Northwest Airlines are
innovators.
Northwest Airlines 2D barcodes generated Quick
Responses
Strategy Use new mobile technology to enter
competitions to win travel deals.
Point at 2D bar code
Results PR buzz valued at US 3.3 million.
Website visits 35 above target
Shoot photo with phone
Jump to website
12
North West Airlines Japan uses QR codes
13
50 friends
5-10 close friends
20-30 friends, but not close
20 online friends, never met
Page 13
SOURCE MTV Circuits of Cool. 16 Country
Qualitative Quantitative. Feb 2007
14
(No Transcript)
15
The internet must revolve around me
16
(No Transcript)