Athletes For A Better Detroit

1
Athletes For A Better Detroit World Tournament
After School Program Presented By Evege James,
Athletes For A Better Detroit
2

• 1st Annual World Tournament?
•  
• ImagiNation Sports in partnership with Athletes
  for A Better Detroit, an educational and
  recreational non-profit, and the New Detroit
  Science Center would like to secure a partnership
  with your organization and other local sponsors
  to facilitate a learning based after-school
  program exploring the math and science of sports,
  reading fundamentals, and career opportunities in
  technology.
•  
• The ADB 3010 Tech Lab and Weekly Reading Program
  will be launched in the Spring of 2005 targeting
  100 Detroit area schools. The sponsorship will
  include appearances by Detroit Tigers players and
  alumni, as well as appearances by Athletes for A
  Better Detroit members at area schools and
  community based events, leading up to the ABD
  3010 World Tournament, a youth academic and
  fitness competition on Saturday, July 9, 2005 at
  Willie Horton Baseball and Softball Diamonds. The
  ABD World Tournament allows participation in four
  areas of competition to win cool prizes including
  Major League Baseball All Star Fan Festival
  Tickets
•  
• Dance Cheer Competition
• Obstacle Baseball Physical Fitness Challenge
• Baseball 3010 Trading Card Game Tournament Math
  Science Quiz Bowl
• Future Funk Lyricalympics Music Talent Battles
  (Hosted by FM 98 WJLBs Dr. Darrius)
• Throughout the 2005-06 school year, Athletes for
  A Better Detroit will host its 12-week after
  school program that, promotes math and science
  enrichment, physical fitness, and reading
  fundamentals. This program was developed to
  address the concern that most youth violence
  occurs during the after school hours, 330 pm
  800 pm. Moreover, in Detroit, an estimated 47
  of adults are functionally illiterate, over
  455,000 that cannot read at basic levels. Our
  goal is to expand delivery of our after school
  module to over 100 Metro Detroit schools during
  the 2005 06 school campaign to excite children
  about learning to help reverse these trends.
• World Tournament ? Scheduled Events
• May 1 May 31 30 Days 10 Cities Tour
• June 16, 17, 18 ABD Football Camp

3
The Benefits   Sponsors and businesses who get
involved in this event will benefit from being
associated with one of this stations top seasonal
events and position your business as a partner in
hosting positive community events. The
collateral advertising associated with this event
will reach an estimated 600,000 Detroit
Metropolitan consumers age 12 . Over 48 of
those consumers will fall within the 25-30 year
old age demographic. This event will allow your
business the opportunity to make inroads within
the community. Partnering in community events has
a resonating effect with consumers! African
American consumers patronize the businesses that
give back to the community and getting involved
in this event is a terrific way to bolster
consumer loyalty. Pre-event promotion will
incorporate appearances by, Athletes For A Better
Detroit members, on-air personalities from WJLB
Detroits 1 station for Hip Hop R B, and
live call-ins on event day reaching an estimated
125,000 listeners age 18. Moreover, Fox 2
Television will also promote and acknowledge the
event and its supporters with pre-event and post
even coverage, and a public service announcement
featuring Athletes For A Better Detroit members.
Lastly, the line-up of pre-event and post-event
programming at Comerica Park, home of the Detroit
Tigers, adds significant value to sponsors and
businesses. Since its opening in 2000, Comerica
Park as averaged 1.2 million fans per season.
4

• SPONSORSHIP
•  
• Event Sponsors will receive maximum recognition
  and profile throughout pre-event promotion and
  the entire weekend. Your business will be aligned
  with the events most visible and prestigious
  sponsorship. The All Star sponsorship allows
  your business to share headlining credit with
  Athletes For A Better Detroit and the event
  itself. Your business name will become
  synonymous with this event. There is simply no
  stronger way to associate your business with the
  community than by taking advantage of this
  exciting opportunity. Below are some sponsorship
  package highlights
•  
• Media
• Inclusion in a minimum of 60 (30) on-air public
  service announcements FM 98 WJLB
• Sponsorship recognition in all Public Service
  Announcements Fox 2Television
• Logo placement/recognition on all press releases,
  programs, educational and promotional materials
  including posters and program leader manuals,
  invitation, T-Shirts and any other printed
  material
• Logo placement on all brochures and flyers
  (20,000) introducing the program, discussing the
  Tigers and other sponsorships, that would include
  registration and order forms for the World
  Tournament and After School Program. The flyers
  and brochures will be distributed at schools to
  teachers, principals, and administrators, as well
  as students throughout Detroit and the
  surrounding areas.
• Full Page color ad in the ABD 3010 World
  Tournament commemorative program book with choice
  of Inside front and back-Middle
• Four (4) Month Vehicle Program Wrap Sponsor
• ABD 3010 Mural Project Sponsor
•  
• On Site (Comerica Park, Home of the Detroit
  Tigers)
• Logo Placement at 3010 Kids Day at Comerica Park
  (Tuesday August 3, 705 pm)
• Audio recognition at In-stadium kiosk
• Pre-game networking reception in Upper Deck
  Lounge (Tuesday August 3, 705 pm)

5
SPONSORSHIP 3010 Kids (Urban Vehicle
Program) Throughout the Spring and Summer
2005, the 3010 Experience Urban Vehicle Program
will feature a vehicle wrapped with the Athletes
For A Better Detroit and sponsor logos, and
feature Xenotron Characters from the 3010 Card
Game Series and Futuristic adaptations of
Athletes For A Better Detroit Players. The 3010
Experience Vehicle will caravan to schools,
community events, parks, recreation centers,
barbershops, and Special Events and will be
strategically placed during events to afford
increased brand exposure for potential sponsors.

3010 Mural Project Public Artworks and
Motor City Blight Busters have partnered with
Athletes For A Better Detroit to design and erect
the ABD 3010 Mural with a message to our youth
The Future of Sports Is In Your Hands! The
mural will feature a list and images of Detroits
Hometown Sports Heroes alongside Characters from
the futuristic world of 3010. The mural will be
maintained and updated to include new additions
to this Wall of Fame as more of Detroits
talented youth achieve greatness in sports as
athletes, coaches, and executives. A
portion of this sponsorship is Tax Deductible.