Get Big Fast

1

iVillage.com
2
Overview

• Introduction
• History
• Management Structure
• Challenges
• Stakeholders
• Get Big Fast!
• Success? Failure?

3
History

• Began in 1995
• Publishing and Periodical Industry
• Different properties including
• Women.com, gURL.com, Astrology.com,
  Substance.com, Promotions.com, Healthology.com,
  Gardenweb.com
• Ranked 39th in Digital Media Properties

4
Management Structure

• Douglas McCormick Chairman CEO
• Since 2000
• Previous employment
• Lifetime for over 20 years
• Six other Vice Presidents
• In charge of different departments
• Board of Directors
• Responsible for larger decisions, policies, and
  principals

5
Chief Competitors

• Lifetime
• Martha Stewart Living
• Oxygen Media
• All target women from different perspectives

6
Challenges

• Annual Loss
• Last known positive revenue was in June 2004
• Accumulative deficit of 494.6 million
• Small amount of advertising customers (some have
  decided to leave iVillage)
• Extend content
• Cant because of deal with Hearst Magazines

7
Value Proposition

• Become apart of a community tailored to women
• Having a one stop shop for women including
• Love, Children, Health, Pregnancy, Gossip,
  Astrology, Recipes, etc.

8
Stakeholders

• Customers
• Potential customers
• Employees
• Board of Directors
• Shareholders
• Members

9
GBF?!

• Network Effects
• Low to moderate
• Hard time maintaining customers and having
  content from signed up members
• Scales of Economies
• Low
• Strong economies increased profits
• Have a hard time making any revenue
• Customer Retention
• Low
• Customers are leaving and having a hard time to
  replace existing ones

10
Success or Failure?

• Success. . . For now
• As of now iVillage is holding, but there is no
  way to tell how long iVillage will last.
• They need to acquire more customers
• Revise the business plan
• Need more revenue

11
Questions??
12

• Do you think that iVillage can be looked at as an
  online content provider and a portal?
• Is there another way for iVillage to be able to
  get more revenue?
• Do you think that the business plan is
  sufficient, and the objectives are clear?