Business Strategic Plan: Getaways

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Business Strategic PlanGetaways

• By Lorena Biddlecome
• Aaron Davis
• Jeen Song

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Business Vision

• Getaways strives to promote nonprofit
  organizations while selling quality coffee in a
  friendly environment.
• Provide room for expansion
• Promote a healthy welcoming environment
• Provide premium style coffee at a fair price to
  the customer.

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Value Proposition

• Four different themes of vacation
• Mountain and ski theme
• Tropical theme
• Paris, France city theme
• Hollywood theme

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Mountain Theme

• We will strategically place this coffee shop at a
  ski resort.
• Decorated like a ski lodge.
• Drive through and sit down lounge.

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Tropical Theme

• Decorated with themes from the beach and Hawaii.
• Located close to businesses and offices.
• Drive through only.

Paris, France Theme

• Decorated with themes from the city of Paris,
  France.
• Drive through and sit down lounge.
• Placed in residential business area.

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Hollywood Theme

• Located next to college campus.
• Sit down lounge only.
• Deals for college students.
• Frequent buyer cards to encourage regular
  customers.

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Marketing Concept

• Ethically-based coffee
• Portion of sales to both local international
  organizations
• Use of Pura Vida coffee
• Lower-Priced Coffee

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Unique Themes

• Unique feel to each shop
• no grande-triple-shot-no whip-chocolate-caramel-r
  aspberry-caffe-mocha
• Unique names for drinks ex ski bum with extra
  snow (hot chocolate with extra whipped cream)
• Customers Feel as though they have been
  transported to an exotic location

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Target Markets

• Drive-through busy working group
• College Campus site students, faculty, locals
• Other two wider, undefined audience one of two
  groups
• Get the coffee get out group
• Social relaxation group

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Product Price

• Both food drink offered, emphasis on drinks
• Price lower than or at least competitive with
  premium coffee offerings (ex Starbucks,
  Tullys)
• Priced to sell while covering costs allowing
  room to give to charities

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Ownership Model -LLC

• Limited Liability Corporation
• Flexibility of control
• Reduces overhead
• safe form of ownership for a startup

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Organization of Business

• Hours of operation
• Opened 430 A.M. to 1130 P.M
• 24 hour drive-through
• Nearby college Final hours 24 hours for only
  final period
• Staffing
• Drive-through 1-2 workers
• Combos 1-3 workers for drive-through, normally
  3-4 workers for in-store but up to 6 workers
  in-store at busiest
• In-store minimum 2 workers, up to 5 workers
• For special days, if needed, more workers will be
  arranged

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Organization of Business

• Staff Scheduling
• Prefer full time employees, but half time shifts
  are still available
• More breaks than regular stores
• (ex . 10 minutes for every 2 hour, 30 minutes
  lunch break after 4 and half an hour shift)

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