TABLE OF CONTENTS

1

• 2004 - 2005

2
TABLE OF CONTENTS

• Letter to the Industry 2
• Mission Statement 4
• Marketing Directors Strategy 5
• Market Assessment 6
• Visitor Volume 21
• Research 22
• Welcome Centers Call Center 24
• Packaged Travel Group Marketing 28
• Heritage Cultural Tourism 31
• International Marketing 34
• Outdoor Recreation 38
• Advertising 41
• Travel Guide 47
• Website 49
• Internet Marketing 52
• Public Information 54
• Motorsports 59
• Film Office 61

1
3
LETTER TO THE INDUSTRY
Dear Friends of West Virginia Tourism We are
pleased to provide you the Division of Tourism's
2005 Marketing and Strategic Plan, a handbook of
research, plans and references for the state's
leading tourism promotion agency. This book is
designed to help you make well-informed decisions
that will bring more visitors to your businesses
and organizations and contains information about
partnership opportunities with the Division and
other industry members. Inside you'll find
descriptions of our goals and projects to meet
those goals through marketing, advertising,
research, Web development and public relations.
You'll also learn how to reach the people
responsible for each of these areas. We are an
interactive agency and encourage you to use this
guide to better understand what we're doing and
to provide your input to help us reach our
goals. We pride ourselves on being open,
accessible and responsible. And we'll be honest
now. This last year has been a tough one for our
industry.  Today, we must move on and work
smarter with the resources we have. In West
Virginia's tourism industry, there's still a
great deal of good news and countless
opportunities for growth.

2
Continued
4
The one constant our industry can always count
on is change. Many factors affect tourism --
national travel trends, the economy,
resources,partners -- and all play a major role
in challenges we regularly face.Changes include
infrastructure development and, over the coming
years, we're going to see lots of examples of
that right here in West Virginia. That's even
more good news. Keep this guide handy and use it
often as a reference.  You will findupdates and
industry news items at www.callwva.com. On
behalf of theDivision of Tourism and the Tourism
Commission, we look forward to working with you
to strengthen and grow the tourism industry for
the betterment of West Virginia. Sincerely,
Betty                           
Dave
3
5
MISSION STATEMENT

• To cultivate a world-class travel and tourism
  industry in West Virginia through creation
  of jobs, stimulation of investment, expansion of
  current tourism attractions and promotion of a
  positive state image, thereby improving the way
  of life for West Virginians.

4
6
Marketing Directors Strategy

• Tourism has arrived! Across the globe,
  governments are recognizing the contribution
  tourism is making to the economy. This year, TIA
  and the National Tourism Office of the U.S.
  Department of Commerce will begin a national
  effort to market the nation internationally.
  This represents a monumental collaborative effort
  among 50 states, the Federal Government and
  private industry.
• Nationally, tourism has been affected by many
  world events the war in Iraq, a languishing
  economy, security concerns, an aging population,
  and the impact of the Internet. This years
  marketing goals take into account these issues as
  they impact tourism here in West Virginia. The
  objectives and strategies planned will be used to
  keep our team focused and effective. As issues
  change nationally and locally, we will
  continually evaluate the strategies we have
  planned to achieve our goals.
• From an international marketing perspective, we
  have carefully assessed our most viable markets
  and will remain committed to those that offer us
  the greatest opportunity to benefit.
• Research has shown us that the imagery and tone
  used in our advertising is working to communicate
  our state as being safe, secure and accessible.
  Our natural resources combined with destinations
  and activities are realistic attractions to those
  identified as our primary target audience.
• We are committed to creating value, packaging and
  planning for price-sensitive and time-deprived
  travelers. Feeling like you got a good deal on a
  trip has become almost as important as the
  experience itself. We look forward to working on
  this project with our CVB partners as they play
  such a vital role in local and regional marketing
  efforts.
• Lastly, throughout this year, the Division is
  committed to building a comprehensive Internet
  marketing program designed to give us a
  competitive edge in the constantly growing
  on-line world.
• Stay tuned
• Liz Chewning
• State Travel Director

5
7
MARKET ASSESSMENT

• Location.
• West Virginia is located within a 250-mile
  radius of several major metropolitan markets and
  within 500 miles of more than 60 of the United
  States population. Washington DC, Pittsburgh,
  Cleveland and Charlotte all are within a days
  drive. Currently, since only 3 of West
  Virginias visitors arrive by plane, the West
  Virginia Division of Tourism has been very
  focused on communicating with the drive market.
  The outstanding interstate system throughout the
  state easily links the Northern Panhandle to the
  southern coalfields by scenic, well-maintained
  primary and secondary roads. With the arrival of
  a low-cost air carrier into Charleston, there is
  a great opportunity to begin developing West
  Virginia as a fly-drive market.

6
8
MARKET ASSESSMENTOvernight Visitors
Overall Travel Motivators Ranking of the top
things leisure travelers seek on vacation.
Adult Atmosphere
Exciting
Family Destination
Popular
Sightseeing
Worry Free
Unique
Entertainment
Luxurious
Sports Recreation
Affordable
Climate
2003 Longwoods Accountability Study
7
9
MARKET ASSESSMENTOvernight Visitors
Delivery of Travel Motivators This graph
represents how those who have never visited the
state rate West Virginia compared to our
competition regarding the top travel motivators.

2003 Longwoods Accountability Study
8
Competitive Set PA, VA, KY, OH, NC, MD
10
MARKET ASSESSMENTOvernight Visitors
Impact of Advertising on Perception This graph
illustrates how people feel about West Virginia
after they have seen at least one West Virginia
ad.

Saw at least one ad
2003 Longwoods Accountability Study
9
11
MARKET ASSESSMENTOvernight Visitors
Image After Visit Those who have visited the
state rated West Virginia much higher in delivery
of travel motivators identified.

2003 Longwoods Accountability Study
10
12
MARKET ASSESSMENTDay Trips
56 of the Day Visits into West Virginia are to
events, destinations, and attractions (marketable
activities).
West Virginia
Day Trip Estimate
Total 39.8 Million
Marketable Trips
Visit Friends/Relatives
22.1 Million
14.2 Million
(56)
(36)
Business Trips
3.4 Million
(9)
3
2004 Longwoods Day Study
11
13
MARKET ASSESSMENTDay Trips
These are the most popular activities for Day
Trips in West Virginia.
2004 Longwoods Day Study
12
14
MARKET ASSESSMENTDay Trips
2004 Longwoods Day Study
13
15
MARKET ASSESSMENTDay Trips
Source of Business - Marketable Trips
2004 Longwoods Day Study
14
16
MARKET ASSESSMENT

• VISITOR VOLUME
• A record number of visitors came to West
  Virginia in 2003 10.5 million overnight stays,
  more than 24.5 million total visitors. This
  represents a 7.8 percent increase from 2002 and a
  converse trend from overall national statistics.
  Nationally, the percentage of overnight stays in
  2003 decreased one (1) percent.
• A slow but positive growth in travel, especially
  within the leisure segment, is predicted for
  2004-2005.
•  

15
17
MARKET ASSESSMENT

•  Top 10 Travel Trends (Nationally)
• 1-2 growth in overall travel and tourism
  revenues in 2004
• Consumers are looking for bargains. Bargain
  brains will result in more best price assurances
• More last minute trip planning
• 64 of last years leisure travelers planned at
  least one trip within two weeks of the trip
• 26 of those planned all of their travels at the
  last minute.
• 69 of the last minute trips are within 500 miles
  of home.

16
18
MARKET ASSESSMENT

• Business travel planners do not expect an
  increase in business travel even if the economy
  improves
• Intense growth predicted for permission and
  referral marketing and customer tracking
• Cost of delivering personalized e-marketing
  message 0.05 to 0.10
• Response rates for permission-based e-marketing
  5-15, traditional direct marketing response
  0.5-5.
• User-friendly technology for planning and
  purchasing will continue to increase
• 29 of business travelers use the Internet to
  purchase travel
• 67 of business travelers are planning to use the
  Internet to purchase travel within the next year

17
19
MARKET ASSESSMENT

• 59 of leisure travelers are planning to use the
  Internet to purchase travel within the next year
• Over 32 million travelers use of the Internet to
  plan or buy 2 billion in travel each MONTH
• Consumers choose travel products based on the
  following factors safety personal comfort the
  ability to control their situation while
  traveling and bargain price of the trip
• Half of the nations population will be older
  than 40 by 2010 Baby Boomer aging will
  influence spending patterns
• Total immersion and theme trips will continue
  to grow in popularity, i.e., wildlife excursions,
  living as a Native American for a week, sailing a
  Clipper ship and steamboat cruises on the
  Mississippi. 
•   Sources
• Randall Travel Marketing
• TIA CONVERSION STUDY

18
20
MARKET ASSESSMENT

• TARGET
• Age The average West Virginia Overnight Leisure
  visitor was 43.9 years of age in 2000higher than
  the US and Competitive Set averages.
  Accordingly, a relatively high share of West
  Virginias travelers were Seniors, and a
  relatively low share Gen-X travelers.
•  
• Income The average household income of West
  Virginias visitors was 58,090below the US and
  Competitive Set averages despite a 5,790
  increase in US income figure. West Virginia
  attracted a higher share of travelers with
  household incomes under 50,000 than the US or
  any competing state.
•  

19
21
MARKET ASSESSMENT

• Education A lower share of West Virginias
  visitors were college graduates (45.4) than
  visitors to any competing state, with the
  exception of Arkansas (42.7).
•  
• Occupation West Virginias occupation
  distribution closely resembled that of the US and
  Competitive Set after a shift from those
  considered Not Employed (down 9.3 ) to those
  employed in a Managerial/Professional capacity
  (up 10.5 ).

20
22
VISITOR VOLUME
West Virginia Visitor Estimates
Source DK Shifflet
Total Person-Trips (MM)
Business(MM)
Leisure(MM)
Overnight(MM)
Day-Trips(MM)
30.00
25.00
20.00
15.00
10.00
5.00
0.00
1998
1999
2000
2001
2002
2003
21
23
RESEARCH

• GOAL Collect, analyze and disseminate industry
  data to support and guide the mission of the
  states tourism office and industry partners.
• Measure the economic impact of tourism on West
  Virginias economy in terms of expenditures,
  employment and revenue.
• Conduct Economic Impact study to establish
  effects tourism has on employment and revenue
  within the state.
• Using data available from previous years to
  establish graphs that will illustrate trends from
  2001 to current year.
• West Virginia University Research Department will
  be used to create an economic model using tourism
  employment statistics built up from the
  county-level data.

22
24
RESEARCH

• Participate in national Volume Study research to
  develop an understanding of trends, volume
  expectancy and consumer spending patterns.
• Apply this information to state and regional
  levels.
• Analyze and communicate hotel occupancy and room
  rate averages for the state through information
  generated through Smith Travel Research Data.
• Analyze performance of advertising by review of
  leads generated.
• Employ third-party resource to perform conversion
  study on selected lead generators from
  advertising response to confirm accuracy and
  reliability.

23
25
WELCOME CENTERS CALL CENTER

• GOAL The Welcome Center and Call Center staffs
  provide travelers with valuable information that
  will influence them to tour West Virginia.
  Additionally, they work to influence and increase
  the length of stay and spending by visitors by
  promoting activities, events and destinations.
• We will continue timely education and training so
  that both the Welcome Center and the Call Center
  staffs are equipped with the latest product
  knowledge necessary to sell West Virginia.
• Increase Familiarization Tours
• Emphasize exemplary Customer Service

24
26
WELCOME CENTERS CALL CENTER

• The Welcome Center Staff will continue to offer
  support services as needed.
• Provide staff and distribute educational
  information at travel shows
• Provide support service information to new
  industry partners
• Arrange for distribution of literature from the
  Centers
• Conduct traveler surveys
• Provide industry with rental information and
  availability for Duratran and Display Case
  rentals
• Increase e-mail database

25
27
WELCOME CENTERS CALL CENTER

• The Call Center Staff will continue to offer
  support services as needed.
• Direct callers to the State Parks Website to make
  on-line reservations
• Provide support service information to new
  industry partners
• Provide staff and distribute educational
  information at travel shows
• Increase e-mail database
• Conduct telephone research
• Host an on-line chat service to provide
  additional assistance to website browsers

26
28
WELCOME CENTERS CALL CENTER

• Call Center (800-CALL WVA)
• 340,000 calls in 2003
• 403,000 Travel Guides were distributed
• More than 4.4 million guests registered at the
  State Welcome Centers

Welcome Center Visits
27
29
PACKAGED TRAVEL GROUP MARKETING

• GOAL Increase tourism-generated revenue by use
  of West Virginias packaged travel products by
  consumers and third-party vendors, such as group
  travel planners and tour operators.
• Promote the industrys travel and packaged tour
  products through participation at trade shows,
  marketplaces and by networking including National
  Tour Association (NTA) and the American Bus
  Association (ABA).
• Coordinate participation by industry partners
• Develop mechanism to evaluate return on
  investment in trade show participation
• Strengthen presence at those shows deemed
  beneficial to the industry.

28
30
PACKAGED TRAVEL GROUP MARKETING

• Improve internet marketing communications and
  tracking
• Employ third-party vendor to facilitate group
  tour bus packaging via the internet. Promote and
  monitor traffic to the site
• Develop an industry-wide system for developing
  and promoting packages to be marketed via the web
• Plan and implement new familiarization tours to
  re-invigorate packaged travel options
• Solicit partner participation from new industry
  partners

29
31
PACKAGED TRAVEL GROUP MARKETING

• Since the overwhelming majority of travel to the
  state is done by car, there is a great
  opportunity to promote West Virginia through auto
  travel clubs.
• The Division of Tourism will hold a series of
  educational seminars for AAA travel counselors at
  regional offices in each of the primary feeder
  markets surrounding the state to create
  top-of-mind awareness of the attractions and
  activities within the state.

30
32
HERITAGE CULTURAL TOURISM

• GOAL Increase awareness of historical and
  cultural attractions and events throughout the
  state. Encourage preservation, development and
  promotion of these sites as tourist
  destinations.
• Expand all Civil War-based tourism experiences
• Develop and promote a Civil War Trails brochure
  that encourages travel within the state to view
  Civil War battle routes and attractions.
• Complete signage projects
• Identify and solicit interest in Civil War clubs
  throughout the states defined target market area
• Work with industry members to develop and
  promote heritage/cultural destinations and
  attractions (African American, Native American,
  etc.)

31
33
HERITAGE CULTURAL TOURISM

• Develop comprehensive packages incorporating
  Historical Cultural Tourism for promotion on
  the website
• Capitalize on partnership with Appalachian
  Regional Commission (ARC) to market West
  Virginias heritage in cooperation with other
  Appalachian regions.
• Appalachian Regional map to be designed and
  distributed by National Geographic Traveler
  magazine
• Appalachian Regional web pages to be designed and
  hosted by nationalgeographic.com/traveler website

32
34
HERITAGE CULTURAL TOURISM

• Help in development of marketing strategy to
  promote Scenic Byways.
• Develop and facilitate Cultural/Heritage
  familiarization trips for tour operators, meeting
  planners, and travel writers
• Maintain a collaborative partnership with
  cultural/heritage organizations, groups and state
  agencies such as Appalachian Forest Heritage
  Area, Coal Heritage Trail Authority, Preservation
  Alliance, Historical Societies, West Virginia
  Civil War Task Force, African American Tourism
  Advisory Council, Weston Hospital Task Force, and
  the Division of Culture History.

33
35
INTERNATIONAL MARKETING
U.S. International Arrivals
34
Source TIA June 2004, U.S. Arrivals
36
INTERNATIONAL MARKETING

• GOAL Increase revenue generated by tourism by
  promoting West Virginia destinations and
  attractions to international travelers.
• Increase awareness of West Virginia as a travel
  destination to the most viable international
  markets Canada, Germany, and the U.K.
• Continue to utilize third-party marketing
  companies to penetrate the German and U.K. travel
  markets.
• Increase presence through advertising, packaging,
  promotional trips and earned media.
• Continue participation at international
  travel-related trade shows including TIAs trade
  show, PowWow.

35
37
INTERNATIONAL MARKETING

• Increase awareness of West Virginias attractions
  and destinations to the Canadian market
  (particularly Quebec, Montreal and Toronto) by
  increased advertising, CAA visits and trade show
  participation
• Capture the snowbird (southbound travelers from
  the north) traffic that currently drives through
  the state on its way to another destination
• Introduce West Virginia into the consideration
  set of the many Canadians who are traveling to
  the U.S. to take advantage of the favorable
  exchange rates
• Leverage our partnership with Travel South trade
  association to improve marketing efforts
  targeting Canadian travelers.

36
38
INTERNATIONAL MARKETING

• Investigate options regarding translation of
  Internet welcome pages and abbreviated content on
  callwva.com into German and/or French.
• Develop a partnership between receptive operators
  and the industry
• Train and educate industry members in the nuances
  of international travel patterns and consumer
  expectations in order to meet and exceed
  expectations
• Assess Welcome Centers role as an international
  arrival portal. Initiate educational plan to
  ensure that a feeling of global understanding and
  hospitality is communicated.

37
39
OUTDOOR RECREATION

• GOAL Increase awareness of the many natural
  resources available throughout the state to all
  travel consumers. Additionally, increase
  awareness of hunting, fishing and watching
  wildlife.
• Design, produce and distribute a comprehensive
  Outdoor Recreation brochure to include mountain
  biking, river sports, climbing, caving, ATV, and
  hiking.
• Work with industry partners on expanding
  marketing efforts to increase awareness of
  outdoor recreational opportunities, by working
  with
• Motorcycle Touring
• Trails, Mountain Bike, Ski, Whitewater Rafting,
  Outfitters, and other Associations

38
40
OUTDOOR RECREATION

• Continue to aid in promotion of outdoor
  activities such as
• 24 Hours of Snowshoe
• Wilderness Challenge
• NORBA
• Develop camping information for distribution at
  Welcome Centers
• Organize and conduct a one days trail workshop to
  help the industry with its marketing efforts.

39
41
OUTDOOR RECREATION

• The Division of Tourism is dedicated to working
  collaboratively with the State Parks and Wildlife
  divisions at DNR to
• Increase awareness at and attendance to West
  Virginias National Hunting Fishing Day
  celebration in September
• Increase integrated marketing through internet
  promotions
• Research Watchable Wildlife programs in other
  states to begin development of a West Virginia
  program.

40
42
ADVERTISING

• Shift in spending Focus, focus, focus

41
43
ADVERTISING

• GOAL Continue to build brand recognition and
  consumer awareness by strategically selected
  communication to targeted audiences. Increase
  visitation to and within the state by promoting
  tourism opportunities, 800-CALL WVA and
  callwva.com.
• PRINT
• Continue current advertising campaign in print
  publications that have a proven return on
  investment by producing cost efficient leads.
• Seek additional value-added benefits from
  publishers including, bonus insertions, editorial
  and adjacency, exposure on publications website,
  and special offerings for industry partners
• Work with publishers to develop a cost-efficient,
  effective co-op program for industry partners.

42
44
ADVERTISING

• CO-OP ADVERTISING
• This year, there is a co-op advertising
  opportunity to fit everyones budget.
• Prices range from 400 to 20,000.
• Small circulation niche publications such as
  Bank Travel News, reach 10,000 travel managers.
• Broad-based publications like The Washington
  Post Magazine will reach more than 1,000,000.
• For complete co-op details, refer to the
  Appendix.

43
45
ADVERTISING

• BROADCAST
• Resident travel within West Virginia is an
  important part of tourism. While the Division
  recognizes the value of bringing in new dollars
  from out-of-state sources, it is also important
  to promote the opportunities that are available
  within the state so that those weighing travel
  options will consider traveling within the state,
  thus keeping West Virginia money within the
  state.
• Throughout the year, we will run an in-state
  radio campaign announcing events/activities being
  held around the state to encourage travelers to
  stay within the state to experience adventure and
  exploration.
• A new Come Out and Play television commercial
  promoting winter activities has been produced.
  It will air on regional cable stations and
  through a pay per lead distribution program.

44
46
ADVERTISING

• OUT OF HOME
• Since the largest concentration of people in the
  states surrounding West Virginia reside in
  Washington, DC, gaining market share from this
  area is a priority.
• STATION DOMINATION, a unique advertising
  saturation program throughout Metro Center in DC,
  is one way to reach this target market.
• Look for another creative campaign for July 2005
• Industry partners will be involved through co-op
  advertising opportunity in the Express, a
  Washington Post newspaper supplement distributed
  throughout all DC Metro Stations

45
47
ADVERTISING

• STATION DOMINATION ADS

46
48
ADVERTISING

• TRAVEL GUIDE
• In 2003-2004, West Virginia produced more than
  400,000 copies of our ad-supported official state
  travel guide. The Guide is used to fulfill phone
  and internet request for information, as well as
  fulfillment for all advertising leads.
• The guides are also distributed through our
  Welcome Centers and at regional and national
  trade shows.
• DistributionResponse to Advertising 120,000
  Internet Requests 45,000Phone Requests
  25,000Welcome Centers 95,000Misc. Bulk
  Requests 60,000Trade Shows 25,000

47
49
ADVERTISING

• TRAVEL GUIDE
• The 2005 Travel Guide will include a fold-out
  state map, plus several additional pages of
  photos and editorial.
• In addition, the guide will include a
  comprehensive Calendar of Events and an
  easy-to-read matrix for lodging.
• The complete guide will be available in an
  electronic format on our website.

48
50
WEBSITE

• As online traffic continues to grow at a
  phenomenal rate, the Division of Tourism website
  aims to be the most trusted resource for
  information regarding any travel-related event in
  the state. Consumers should feel absolute
  confidence in the reliability of all of its
  content.

Visitors to callwva.com
49
51
WEBSITE

• GOAL Create and position the West Virginia
  Division of Tourism website as a highly
  functional and innovative marketing tool.
• The site will become an interactive,
  motivational experience that delivers more than
  just information. For many browsers, the website
  will be the first impression they will have of
  the state. The website serves as a critical
  delivery tool to all travel planners.
• Update database - content and functionality
  should be competitive, accurate and informative
• Create tracking reports of sites entrance
  portals, usage and viewing patterns
• Develop a user interface to allow tourism
  industry members easy access to electronic
  submission of updates, events, etc.

50
52
WEBSITE

• Incorporate a stand-alone Calendar of Events
  (with printable pages)
• Investigate including content such as mapping,
  trip planning, Kids Page, weather, etc.
• Fully integrated marketing strategies to include
• Direct e-mail campaigns
• SEOM (Search Engine Optimization Management)
• eCRM (Electronic Customer Relationship
  Management) program
• Strategic linking
• Online surveys and ongoing evaluation and
  analysis
• Staff will be able to monitor, retrieve, and
  report lead, trends and users.

51
53
INTERNET MARKETING

• 60 of Internet users shop for travel online
• 40 purchased travel online
• 12 of those who shop for travel online subscribe
  to e-mail communications
• 90 of those who shop for travel online use
  search engines
• Over 70 of those who shop for travel online,
  have high speed internet access

_at_plan and eBrains
52
54
INTERNET MARKETING

• GOAL Create and implement successful revenue
  generating and high ROI communication initiatives
  through the use of internet marketing programs
  and tools.
• Develop and maintain an e-mail database
• Work with industry partners, including State
  Parks and Wildlife to communicate special offers
  to the database.
• Track open, response, and opt-out rates.
• Identify collaborative marketing partners to
  increase the value of e-mail offers while
  maintaining low cost of delivery.

53
55
PUBLIC INFORMATION
GOAL Continue communications efforts that
enhance editorial media relationships and promote
stronger industry partnerships so that West
Virginia tourism sees increased editorial
coverage.

• Enhance Public Information research and reporting
  to provide more enhanced reporting and
  communications with industry.
• Update media tracking program with new system
  that provides in-depth reporting, list services
  and communications options.
• Update on-line media room to include e-mail
  marketing options to reach specific media
  audiences.
• Continue improvements to on-line media room that
  will allow more industry input.

54
56
PUBLIC INFORMATION

• Promote stronger industry communications and
  partnerships.
• Continue to issue monthly Industry Notes (an
  e-mail newsletter highlighting Division
  activities and information about national and
  regional trends and news).
• Develop an on-line Media Basics manual to provide
  tips and information about working with media,
  pitching features and developing media contacts
  and press releases.
• Continue to offer the industry opportunities to
  partner with Tourism on media visits and
  familiarization tours.
• Continue to issue industry alerts when media
  requests may be of interest to industry members
  so they can respond with feature ideas of
  interest to the media.

55
57
PUBLIC INFORMATION

• Continue to enhance media relationships by
  improving communications efforts.
• Develop on-line media room strategies that offer
  better feature ideas, long-range plans and
  photography.
• Set up regional media visits to discuss travel
  features and ideas with media in West Virginias
  target markets.
• Continue memberships in Mid-Atlantic Tourism
  Public Relations Alliance, Southeast Tourism
  Society, Society of American Travel Writers,
  Outdoor Writers Association of America and other
  organizations that increase West Virginias
  opportunities to work with targeted media
  audiences.

56
58
PUBLIC INFORMATION

• Incorporate communications activities into annual
  media calendar to support Marketing efforts with
  regard to packaged travel and packaged tour
  products, heritage products, international
  marketing and outdoor recreation.
• Develop, produce and distribute an interactive
  DVD to promote all facets of Outdoor Recreation
  to communicate with
• Travel writers, Media, and Constituent groups
• Continue communications efforts that support
  understanding of the economic impact and value of
  tourism industry to the state.
• Develop cost-effective methods of offering
  mutually beneficial partnerships among
  tourism,the industry and corporate partners.

57
59
PUBLIC INFORMATION

• Continue to participate in corporate activities
  that enhance outdoor recreation (wildlife,
  hunting, fishing) promotion and editorial
  coverage.
• Develop corporate partnerships to enhance
  coverage of West Virginias cycling, whitewater
  rafting and other outdoor recreation activities.
• Develop plans for media events in target markets
  that will allow for industry partnerships and
  encourage continued development of strong media
  relations activities.
• Develop, with Advertising Section, opportunities
  to improve editorial contacts with publications
  in which Tourism advertises.

58
60

• The mission of the Motorsports Council is to
  promote and support all types of motorsports
  activities in West Virginia as both a venue for
  recreation and tourism and as a means of economic
  development.
• Continue to advise and support efforts to bring
  at least one new high profile motorsports complex
  to West Virginia.
• Continue providing marketing, promotional and
  operational expertise to existing motorsports
  facilities in the state.

59
61

• Continue to work on mutually beneficial
  partnership opportunities with motorsports
  related activities and companies.
• Compile comprehensive database of
  motorsports-related information.

60
62

• GOAL Increase employment opportunities for
  West Virginia's industry workforce and increase
  direct revenue for West Virginia vendors and
  communities by promoting statewide locations
  where productions can be mounted for foreign,
  domestic, and indigenous theatrical motion
  pictures, still photography, feature advertising,
  television movies of the week and series,
  regional and national commercials, music videos,
  and other production-related industries.

61
63

• Promote availability of West Virginia's
  workforce for hire on production projects through
  publication and distribution of the Production
  Services Directory (PSD).
• Increase national and international visibility
  of the West Virginia Film Office through trade
  association memberships, educational forums,
  presentations, newsletters, and partnerships.
• Expand and promote the offices Locations
  Photography Library. Continue scouting trips and
  collect photos to be posted on the website.

62
64
WV Tourism Commission

• David Arnold, Chairman
• Class VI River Runners
• PO Box 78, Ames Heights Rd.
• Lansing WV 25862
• Phone [phone]
• Fax [phone]
•  
• William Bright
• Bright Enterprises
• 300 Greenbrier Road
• Summersville WV 26651
• Phone [phone]
• Fax [phone]
•  
• Oshel Craigo
• Better Foods, Inc.
• 209 1st Avenue, S.
• Nitro, WV 25143
• Phone [phone] x 2

 Ed Hamrick WV Division of Natural
Resources State Capitol Complex, Bldg 3 (Rm
669) Charleston, WV 25305 Phone
304/558-2754 Fax [phone] Michelle
Holl Holls Swiss Chocolatier 2001 Grand Central
Avenue Vienna, WV 26105 Phone [phone] Fax
304/295-8640   Dale Maurer Mountaineer Race
Track Gaming Center P.O. Box 358, Rt. 2
N Chester, WV 26034 Phone [phone] Fax
304/387-8001 (8172)  
 Connie New Wheeling CVB 1401 Main
Street Wheeling WV 26003 Phone
304/233-7709 Fax [phone] Bruce
Pittet Snowshoe Mountain P.O. Box 10, Snowshoe
Dr., Admin. Building Snowshoe, WV 26209 Phone
304/572-5601 Fax [phone]   Sharon Rowe The
Greenbrier 300 West Main St. White Sulphur
Springs WV 24986 Phone [phone] Fax
304/536-7893  
 Barry Warhoftig WV Dept. of Transportation State
Capitol, Bldg 5, Rm. A550 Charleston, WV
25305 Phone [phone] Fax [phone]   Stev
e White Goodwin Goodwin 300 Summers St., Suite
1500Charleston WV 25301 Phone [phone] Fax
304/344-9692   Randy Worls Oglebay Park Wheeling
WV 26003 Phone [phone] Fax [phone]
63
65
WV Division of Tourism Staff

• West Virginia Division of Tourism, 90 MacCorkle
  Ave. SW, South Charleston, WV 25303
• 304-558-2200 or 1-800-CALL WVA, ww.callwva.com,
  info_at_callwva.com
• Commissioners Office
• FAX [phone]
• Betty Carver, Commissioner of Commerce and Bureau
  Chief for the Department of Commerce
  304/558-2288, ext. 345 bcarver_at_callwva.com
• Ray Church, Deputy Commissioner 304/558-2288,
  ext. 324 rchurch_at_callwva.com
• Jane Bostic, Administrative Assistant to
  Commissioner 304/558-2288, ext. 236
  jbostic_at_callwva.com
• Christina Fowler, Secretary 304/558-2288, ext.
  366 cfowler_at_callwva.com
• Tonya Conley, Receptionist 304/558-2288, ext.
  311 tconley_at_callwva.com
• Cliff Isaacs, Internet/Internal Communications
  Specialist 304/558-2288, ext. 330
  cisaacs_at_callwva.com
•  
• Personnel
• FAX [phone]
• Carla Dunn, Personnel Staff Development
  Director, Special Assistant to the Commissioner
  304/558-2288, ext. 316 cdunn_at_callwa.com
• Lynda Kelley, Personnel Assistant Equal
  Employment Opportunity Counselor 304/558-2288,
  ext. 321 lkelley_at_callwva.com
•  
• Finance Administration
• FAX [phone]
• Les Smith, Director 304/558-2288, ext. 314
  lsmith_at_callwva.com

64
66
WV Division of Tourism Staff

• Marketing
• FAX [phone]
• Liz Chewning, State Travel Director, Marketing
  Director 304/558-2288, ext. 315
  lchewning_at_callwva.com
• Carol Boyles, Secretary 304/558-2288, ext. 313
  cboyles_at_callwva.com
• Joe Black, Research Coordinator 304/558-2288,
  ext. 335 jblack_at_callwva.com
• Betty Cutlip, International Marketing
  Representative 304/558-2288, ext. 343
  bcutlip_at_callwva.com
• Cindy Harrington, Public Information Specialist
  304/558-2288, ext. 336 charrington_at_callwva.com
• Kathy Johnson, Domestic Package Travel Specialist
  304/558-2288, ext. 334 kjohnson_at_callwva.com
• Andre Nabors, Special Projects Coordinator
  304/558-2288, ext. 329 anabors_at_callwva.com
•  
• Advertising
• FAX [phone]
• Steven Keith, Advertising Manager 304/558-2288,
  ext. 320 skeith_at_callwva.com
• Rita Damous Kee, Advertising Project Manager
  304/558-2288, ext. 327 rkee_at_callwva.com
• David Fattaleh, Photographer/Manager
  304/558-2288, ext. 370 dfattaleh_at_callwva.com
• Steve Shaluta, Photographer, 304/558-2288, ext.
  371 sshaluta_at_callwva.com
• Barry Wooldridge, Graphics Supervisor
  304/558-2288, ext. 326 bwooldridge_at_callwva.com
• Nick Gatens, Graphic Artist 304/558-2288, ext.
  380 ngatens_at_callwva.com
•  

65
67
WV Division of Tourism Staff

• Public Information
• FAX [phone]
• Caryn Gresham, Director 304/558-2288, ext. 347
  cgresham_at_callwva.com
• Matt Turner, Public Information Specialist
  304/558-2288m ext. 341 mturner_at_callwva.com
• Gail Justice, Secretary 304/558-2288, ext. 337
  gjustice_at_callwva.com
• Tony OLeary, Public Information Specialist,
  Cycling Trails Coordinator 304/558-2288, ext.
  318 toleary_at_callwva.com
• Chris Ellis, Wildlife Marketing Representative
  304/558-2288, ext. 346 cellis_at_callwva.com
•  
• Call Center, Research Development
• FAX [phone]
• Vicki Vaughan, Director 304/558-2288, ext. 225
  vvaughan_at_callwva.com
• Heather Engle, Administrative Assistant
  304/558-2288, ext. 211 hengle_at_callwva.com
• Call Center
• Chris Orcutt, Supervisor 304/558-2288, ext. 220
  corcutt_at_callwva.com
• Linda Griffith, Travel Counselor 304/558-2288,
  ext. 240 lgriffith_at_callwva.com
• Sandra Smith, Travel Counselor 304/558-2288,
  ext. 238 ssmith_at_callwva.com
• Joan Walker, Travel Counselor 304/558-2288,
  ext. 243 jwalker_at_callwva.com
• Part-time, temporary travel counselors ( Lead
  Counselors) Danny Baker Chris Carnefix
  Joyce Dabiri Jason Fox Jennifer McLaughlin
  Samantha Myers Anna Bell-Parsons Daniel Aaron
  Rule Tracy Samples Susan Ward
• Fulfillment Center Warehouse Mailroom

66
68
WV Division of Tourism Staff

• Welcome Centers
• I-64 Westbound - 304/536-4553 Sandy Lockhart,
  Supervisor Jennifer Ramos Brenda Quick
• I-64 Eastbound - 304/522-1062 Ken Bolen,
  Supervisor Gwen Hicks LaDonna Adkins
• I-77 Southbound - 304/489-2892 Donna Briggs,
  Supervisor Helen Groves Bonita McKimmie
• I-70 Westbound - 304/375-2700 Theresa Gongola,
  Supervisor Gail Mitchem Kay Miller
• I-79 Southbound - 304/328-5261 Janice Lester,
  Supervisor Patricia Kinsley Jim Brown
• I-81 Northbound - 304/229-8836 Virginia Kief,
  Supervisor Kenny Burkhart Curtis Catlett
• I-81 Southbound - 304/274-2281 Vanessa Snyder,
  Supervisor Allen Harris Linda Babb
• I-68 Westbound - 304/379-2648 Rosalind Cutlip,
  Supervisor Judy Metheny Esther Swinehart
•  
• Information Technology
• Barry Whitaker, Internet Technology Director
  304/558-2288, ext. 384 bwhitaker_at_callwva.com
• Andy Ferguson, Information Systems
  Communications Coordinator 304/558-2288, ext.
  331 andyf_at_callwva.com
• Deborah Hassig, Information Systems Assistant
  304/558-2288, ext. 239 dhassig_at_callwva.com
• Brian Rankin, Information Systems Assistant
  304/558-2288, ext. 235 brankin_at_callwva.com
•  
• West Virginia Film Office
• Pamela Haynes, Film Office Director
  304/558-2288, ext. 382 phaynes_at_callwva.com
• Jacque Stover, Assistant 304/558-2288, ext. 323
  jstover_at_callwva.com

67
Equal Opportunity Employer