ISACS Academy for Division Heads

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ISACS Academy for Division Heads

• February 5-6, 2009
• Donna Orem, orem_at_nais.org

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Agenda

• Part I The Demographic Landscape
• Part II The Education Landscape
• Part III Social Forces
• Part IV The Changing Workforce
• Part V Education and Creativity

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Part I

• The Demographic Landscape

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Changing Demographics Key Trends

• The make-up of the school age population will
  change significantly.
• Our population will become more and more racially
  diverse.
• Our population is rapidly aging.
• Different states will have sharply different
  projected futures.

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Slower Increase in Enrollment
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School-age Enrollment Trends by State

• Increases are projected for 23 states, with
• increases of more than 15 projected for 2
  states
• increases between 5 and 15 projected for 11
  states and
• increases of less than 5 projected for 10
  states.
• Decreases are projected for 27 states and the
  District of Columbia, with
• decreases of 5 or more projected for 11 states
  and
• decreases between 4.99 and 0.1 projected for 16
  states and the District of Columbia.
• Excerpted from the Projection of Education
  Statistics to 2013, National Center for Education
  Statistics

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Other Demographic Trends

• Urban faith-based schooling options have declined
  by nearly 20 percent in 20 years, according to a
  recent report by the White House Domestic Policy
  Council.
• Nationwide, the number of students enrolled in
  urban religious schools declined by 18 percent to
  about 1.8 million between 1989 and 2006,
  according to data from the National Center for
  Education Statistics, an arm of the Department of
  Education.
• Of religious institutions, only Islamic and
  Jewish urban schools saw an increase in
  enrollment and total number of schools. More than
  115,000 students are enrolled in urban Jewish
  schools, and more than 13,000 students in Islamic
  schools.

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Race/Ethnicity Demographic Trends

• About 65 of Americas population growth in the
  next two decades will be minority, particularly
  from Hispanic and Asian immigrants.
• Within the 0-24 age-range, the share of Hispanics
  is expected to nearly double in the coming decade
  
• from 12 in 1990 to 21 in 2015.
• This diversity will be unevenly distributed
• The 65 increase will be absorbed by 230
  counties, with California, Texas, and Florida
  getting about 3/5ths of the increase.
• Harold Hodgkinson, Center for Demographic Policy

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Educational Attainment Trends More than
twice as many minority children are projected to
be raised by college-educated parents in 2015
than in 1990.
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Demographic TrendsCurrent demographics of the US
and independent schools
Sources USA Quick Facts from the US Census
Bureau and NAIS Statistics
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Demographic Trends in the Midwest School-age Pop
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Demographic Trends in Chicago-area School-age Pop
Modest decline In school-age pop
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Demographic Trends in Chicago-area School-age
Pop High Income
Family Income 350K
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Family Structure Trends
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Income Trends The Barbell Effect

• The rich get richer and the poor get poorer.
• In 2003, the top 20 of households received 49.8
  of the nations aggregate income while the bottom
  20 received only 3.4.
• Dynamics of Economic Well-Being Movements in
  the U.S. Income Distribution, 1996-1999, U.S.
  Census Bureau

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December 14, 2007 INCOME INEQUALITY HITS RECORD
LEVELS, NEW CBO DATA SHOWIncomes Rose 180,000
for Top 1 Percent in 2005 But Just 400 for
Middle-Income Households
Excerpted from Center on Budget and Policy
Priorities
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Shifting Aid Applicant Pool
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Independent Schools and Affordability

• How much does a family have to earn to pay your
  tuition?
• How many families earn that much?
• How much more does it have to earn to keep pace
  with your tuition change?
• Does income change that much?
• How are tuitions changing relative to incomes?

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Five Trends in Financial Aid Management

• Pricing out of the market a growing concern
• Is the pool of full-paying, interested prospects
  drying up?
• Growing aid budgets but stagnant reach
• Recipients relatively flat but investment
  growing
• Shifting consideration of who gets funded
• Emotional middle class greater priority than
  low-income and statistical middle class one
  20,000 grant vs. five 4,000 grants?
• Be sure to study economic distribution of whole
  school community
• Seeking to decrease sticker shock of
  high-income families
• Merit aid, tuition discount strategies
• SSS results recalculated or recalibrated
• Shifting from aid for access to aid for
  affordability
• As strategy shifts to aid more high-earning
  families, are low-earning families left behind?

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The Economic Impact

• The institutions most likely to be affected by
  the economy are schools that
• Are rural
• Have a high discount rate (unclear value)
• Have small endowment (less than three times the
  annual budget)
• Have chronic debt
• Have a few unallocated dollars (little liquidity
  or ability to invest in a new initiative)
• Lack differentiation from competitors
• Are profoundly tuition-driven
• Have current students that are disproportionately
  on loan-based aid
• Have academic programs that are too similar to
  those of major competitors and have a price point
  that is higher than major competitors
• Excerpted from Wise Moves in Tough Times, Dr.
  Robert Sevier, Stamats

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Near Term Steps in an Economic Downturn

• Identify the key metrics that really reveal how
  you are performing in key areas.
• Reprioritize initiatives. Focus on those
  initiatives that will have the most immediate
  impact on recruiting and fundraising.
• Budget for a smaller class. It is much better to
  budget for a smaller class now than to cut
  budgets later.
• If you need to cut or trim a budget, dont be
  fairbe strategic. Use the recouped dollars to
  invest in other programs with greater market
  interest.
• Work hard to address families concerns and
  issues. Position yourself as a resource and a
  partner.
• Make sure your campus visit program shines.
  Students seldom attend a school that they dont
  visit or where they had a poor visit experience.
• Excerpted from Wise Moves in Tough Times, Dr.
  Robert Sevier, Stamats

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Near Term Steps in an Economic Downturn (cont.)

• Conduct a tuition pricing elasticity study. These
  studies can pinpoint how planned increases in
  tuition will impact market share.
• Focus on recruiting and marketing activities that
  you know work. Do not invest in new initiatives
  that will drag resources away from proven
  strategies.
• Hire and deeply train the best recruiting,
  marketing, and fundraising staff you can. There
  is nothing more helpful than talent.
• Identify your top four or five competitors and
  gather competitive intelligence.
• Excerpted from Wise Moves in Tough Times, Dr.
  Robert Sevier, Stamats

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School Cost Trends The Cost vs. Affordability
High Wire

• The demand for individualized services has driven
  up tuitions
• Schools have seen an increase in instructional
  support salaries from 389/student in 1996 to
  893/student in 2006/07.
• Technology has also become a huge cost driver
• In 1996, tech expenses per student were 116 and
  in 2006/07, 261.

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Actions Schools Should Take

• Subscribe to trend publications
• The Trend Letter www.trendletter.com
• Herman Trend Alert http//www.hermangroup.com/tre
  nd_alert_signup.html
• Stay current on changing demographic data sets.
• Chart and analyze your schools enrollment
  history. From where do your students come?

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Actions Schools Should Take

• Create demographic charts identifying how area
  economic, racial, and age demographics are
  changing.
• Survey your parents. What are their perceptions
  of the school?
• Find your niche. What is unique about your
  school? Are all of your communications on message
  and consistent?
• Research new marketswhat would you have to
  change to attract these markets.

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NAIS Services to assist you

• NAIS Demographic Centerhttp//www.nais.org/go/dem
  ographics
• NAIS SurveyBuilder
• NAIS Website Resources www.nais.org

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The NAIS Demographic Center
In November 2006, NAIS partnered with Easy
Analytic Software, Inc. (EASI) to create the NAIS
Demographic Center
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DEMOGRAPHIC CENTERBasic Reports

• They include variables such as school population,
  families with children by income, race/ethnicity,
  and educational attainment
• Types of reports
• Summary Reports
• Detailed Reports
• Multiple Area Reports

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DEMOGRAPHIC CENTERAdditional Reports for
Advanced Use

• They include variables such as population,
  households, families, housing, income,
  employment, education, sales, cost of living,
  and/or consumer expenditures.
• Five types of reports
• Quick Reports
• Ring Studies
• Quick Maps
• Rank Analysis
• Profile Analysis

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What Data Sources are Used?

• Census Bureau national, local, American
  Community Survey, Current Population Survey,
  special files, etc.
• United States Post Service current ZIP Codes
  roster ZIP4 Mailable households.
• ZIP and County Business Patterns
• FBI
• National Oceanic and Atmospheric Administration -
  National Climatic Data Center. 
• United States Department of the Interior -
  Geological Survey - Office of Earthquakes,
  Volcanoes, and Engineering. 
• Bureau of Labor Statistics - Department of Labor.

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Study the Changes in School-age Population
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Study the Changes in School-age Pop by Income
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Part II

• The Education Landscape

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The Brutal Facts

• In general, family interest in private schooling
  remains favorable, but a weakened ability to
  afford private school tuition may drive down
  demand across the board
• all private schools remain somewhat vulnerable
  since a sustained economic downturn could also
  dampen private giving and investment income.
  Private K-12 Schools Cope With Stock Market
  Declines and Weakened Economy, Moodys Investors
  Services

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The Effects of Increased Choice

• Forecasters predict that the school choice
  movement will continue to grow and gain
  popularity.
• the percentage of children enrolled in public,
  assigned schools decreased from 80 in 1993 to
  76 in 1999.
• This was offset by an increase from 11 to 14
  percent in public, chosen school enrollment.
• Thus, increasingly parents are able to find the
  choice they want within the public school system.
• Excerpted from Trends in the Use of School Choice

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The Impact of Home Schooling

• Home schooling may also have a significant impact
  on independent school enrollments.
• In 1999, there were 850,000 children
  home-schooled in 2003, 1.1 million and this
  market continues to grow exponentially.
• In a study conducted by the National Center for
  Education Statistics, it was noted that home
  schoolers more resemble private school families
  than public school families.
• Source National Center for Education Statistics

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Why Choose Home Schooling

• According to the U.S. DOE's Homeschooling in the
  United States 2003
• 85 percent of homeschooling parents cited the
  social environments of other forms of schooling
  (including safety, drugs, bullying and negative
  peer-pressure)
• 72 percent cited to provide religious or moral
  instruction
• 68 percent cited dissatisfaction with academic
  instruction at other schools
• Other reasons include more flexibility in
  educational practices for children with learning
  disabilities or illnesses, or for children of
  missionaries, military families, or otherwise
  traveling parents.

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From the February 11, 2007 New York Times

• The result was the opening of the Western
  Connecticut Home-Schoolers Cooperative,
• For 40 a child for 12 weeks, the cooperative
  offers 24 classes, taught by parents, ranging
  from Latin, critical thinking, anatomy and SAT
  math, to yoga and exotic animal studies.
• It is like a small school, only without the
  buses, the backpacks, the chaotic cafeteria or
  standardized tests.

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Consider

• Since 1990, Stanfords education program for
  gifted students has been one of those options.
  The university has offered online courses since
  1990, and summer on-campus enrichment programs
  since 2000. Their online high school, which will
  offer a cohesive curriculum, is a natural
  outgrowth of those programs.
• Full-time students will pay 12,000 a year to
  take classes through the online school, which
  offers courses in such subjects as multivariable
  differential calculus and quantum mechanics.

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From The Daily News .com

• As the turn of the millennium approached,
  companies started aiming their sites at the
  younger audience of digital natives. Virtual
  classes for the K-12 set now represent one of the
  fastest growing and most unregulated sectors
  of education.

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The Competitive Edge? Perceive Above Average
Source HERI First College Year Survey
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The Competitive Edge? Perceive Above Average
Source HERI First College Year Survey
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Actions Schools Should Take Get the Data

• Know what the school choice options are in your
  area.
• Conduct admission polls to find out where
  applicants go if they dont accept your
  invitation of admission find out why they made
  the choice they did.
• Survey your alumni (particularly college-age) to
  get hard data on outcomes.
• Survey your parents to assess their level of
  satisfaction most schools get the majority of
  their inquiries from word of mouth. You want
  positive buzz in your community.

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NAIS Services to assist you

• NAIS SurveyBuilder
• NAIS Website Resources www.nais.org

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NAIS SurveyBuilder

• Current Tools Available
• Parent Satisfaction
• College-age Alumni Outcomes
• Board Self-assessment
• Head of School Evaluation

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Welcome Screen
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Create Survey
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Add Your Own Questions
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Alumni Survey
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Store and Add Mailing Lists
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Online Help Files
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Part III

• Social Forces

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The Changing Consumer Seeking Transparency

• In reaction to the corporate misdeeds of Enron,
  WorldCom, and others, ethical financial
  accountability will become standard business
  practice.
• The Sarbanes-Oxley Act of 2002 will soon be
  followed by legislation governing nonprofit
  business practices.
• In addition to government, the public, parents,
  board members, and other constituency groups will
  demand that schools provide more transparent
  financial reporting and more data.

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The Changing Consumer Gen Xers

• Some characteristics of Gen Xers
• Are children of divorce. 40 have grown up in
  single parent families. As a result, they want a
  rich family life. While financial success is
  important, personal lives take precedence.
• Have spent more time watching television than
  going to school.
• Have an unrelenting desire to use and learn more
  about leading edge technology.
• Are enrolling in college in ever-increasing
  numbers, but graduation rates remain unchanged.
• Are procrastinators, postponing commitments in
  order to continue to evaluate options.
• Are a racially diverse group.
• Will pick up and leave a job that does not
  satisfy them.

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And Not too Far Around the CornerThe Millennials

• Greater respect and celebration of diversity.
• A greater desire for a balanced life.
• Politically tends to be non-aligned and make
  choices based on evidence and argument rather
  than party affiliation.
• A clear and sustainable optimism for their future
  combined with high expectations for themselves.
• A greater commitment to civic involvement.
• A generation that is evolving a new ethic around
  respect for intelligence, talent, inclusivity and
  the individual. They are, notably a very direct
  generation.
• Their learning styles are more diverse.
• As for social values they appear to be developing
  a model of interaction that is both adaptive and
  flexible while preferring team and collaboration
  modes in their work. Working alone or silently
  is not an overall strength.

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The Changing Consumer Women as Buyers

• According to market guru Tom Peters
• Start with women. They buy everything. Consider
  these stats from the US,UK, Canada, Australia,
  and New Zealand. Womens share of purchases
• Home furnishings ...94
• Vacations ... 92
• Houses ... 91
• D.I.Y. (major home projects) ...80
• Consumer electronics ...51 (66 home computers)
• Cars ... 68
• All consumer purchases ...83
• Bank account ... 89
• Household investment decisions ...67
• Small business loans/biz starts ... 70
• Health care ...80
• Excerpted from Everything You Need to Know About
  Strategy A Bakers Dozen Eternal Verities by
  Tom Peters

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The Changing Consumer What Attracts Parents to
Independent Schools
Source 2003 NAIS Parent Survey
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What Education Consultants are Seeing Now

• In the past six months, 40 of responding
  education consultants saw a decline in interest
  in independent education
• 80 say families are greatly concerned about
  being able to finance an independent education
• 80 say that families are considering other
  educational options in addition to independent
  schools
• 56 say that grandparents are financing or
  helping to finance their grandchildrens
  education
• NAIS School Search Trends Survey 2009

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What Education Consultants are Seeing (cont.)

• 50 say that families are considering independent
  school for high school only
• Nearly 50 say that high income families, who in
  the past would not consider financial aid, are
  now requesting it
• NAIS School Search Trends Survey 2009

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What Independent Schools Need to do Now

• Reduce cost (I know, easier said than done),
  even a little. Tighten up on control of drugs and
  alcohol. Be sure to provide the individual
  attention and support that you advertise.
• Address the needs of bright, quirky, socially
  challenged kids. Decrease the academic
  competition and college stress. Most parents I
  work with are looking for a safe, nurturing
  environment that encourages a love of learning
  through Process not Product.
• NAIS School Search Trends Survey 2009

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Changing Opinions Public Opinion Poll 2006

• Whats important to the public?
• Providing a safe environment
• Employing high quality teachers
• Maintaining discipline
• Keeping students motivated/enthusiastic about
  learning
• Climate that says its okay to excel
• Preparing students academically for college
• Encouraging parents participation

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Changing Opinions Public Opinion Poll 2006

• In what areas does the public think that
  independent schools excel?
• Safe environment
• Preparing students for college
• Climate that says its okay to study and excel
• Maintaining discipline
• Encouraging parents participation
• Small class sizes
• Using computers/tech to enhance learning
• High-quality teachers
• Individualized attention
• Offering opportunities to be leaders
• Keeping students motivated about learning

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Changing Opinions Public Opinion Poll 2006

• In what areas does the public think that
  independent schools dont meet expectations?
• Preventing drug and alcohol use
• Music and arts programs/curriculum
• Having students involved in community service
• Involving students in athletics and sports
• Attending to the needs of students with learning
  disabilities
• Having students drawn from a range of cultures/
  races and income groups

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Changing Consumers Gen X Parents

• Gen X parents with young children are most
  concerned about
• Development and opportunity emphasis on finding
  a school that offers a variety of activities and
  classes. They want schools to engage their
  children, and expose them to many things.
• Safety concerns need to see that schools will
  keep their children safe from accidents, bullies,
  or other dangers
• Too much selectivity, academic rigor, and
  standardized testing concerned that putting too
  much pressure on their children will teach them
  to dislike school
• NAIS Special Population Research, April 2006

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Changing Consumers Parents of Older Children

• Parents with older children are most concerned
  about
• Rigorous academics look for middle and high
  schools that provide the necessary skills to
  prepare their children to be accepted into
  college and have a career such as gifted
  programs and AP classes
• Safety concerns concerned about safety, but the
  issues are different and include social dangers
  such as drugs, gangs, and sex
• NAIS Special Population Research, April 2006

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Changing Consumers African-American Parents

• African-American parents are most concerned
  about
• Providing opportunity use the term opportunity
  and say they want schools to open doors for their
  children and help them succeed in life
• Economic and racial diversity have practical
  concerns that their children will be isolated in
  majority Caucasian schools
• Before and after school care single parent and
  dual income families in all the groups say that
  before and after school care is important, but
  the sentiment is most concentrated in the
  African-American groups
• Standardized testing are wary of standardized
  testing they feel the tests are not always
  accurate representations of their childrens
  abilities
• Religious affiliations say they would prefer
  some religious influence in their childrens
  education
• NAIS Special Population Research, April 2006

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Changing Consumers Hispanic Parents

• Hispanic parents are most concerned about
• Rigorous academics see a challenging curriculum
  as a key to better prepare their children for
  later life
• Emphasis on moral values and community service
  say that it is important for schools to support
  and supplement the moral values taught at home
• Economic and racial diversity would like their
  children to be in diverse schools, but not if it
  means lowering standards
• Standardized testing are also put off by an
  emphasis on standardized testing
• NAIS Special Population Research, April 2006

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Changing Consumers Asian Parents

• Asian parents are most concerned about
• Reputation of the school think that a good
  reputation represents a composite of all the
  other factors they value such as rigorous
  academics, attentive teachers, etc
• Allowing ones child to be her/himself want a
  school that helps their children develop in their
  own fashion however, they do not want a school
  that allows lax discipline or the children to
  run wild
• NAIS Special Population Research, April 2006

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Changing Consumers On What They All Agree

• There are two principles that the parents in our
  research indicate they most want to find in
  schools for their children
• nurturing critical thinking, intellectual, and
  personal growth and
• attending to the childs own particular needs
• NAIS Special Population Research, April 2006

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Changing Consumers Why Some Wont Choose
Independent Schools

• Economic and racial diversity say that
  independent schools are too often homogenous
  institutions
• Real world experience say that the lack of
  diversity in independent schools is a problem
  because it does not give their children real
  world experience
• Elitism say that independent schools, both
  institutionally and their student body, are
  insulated, elitist and condescending
• NAIS Special Population Research, April 2006

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Changing Donors What They Seek
To raise money from the 21st Century donor
effectively the successful 21st Century Charity
will need to 1. Become as distinct,
competitive, and appealing as the best commercial
brands. 2. Demonstrate and communicate
value-for-money and impact, so that donors can
see how their contribution makes a difference. 3.
Engage donors by motivation and giving
products, as much as on the basis of demography
and wealth. Donors like and respond to
opportunities to give where the price, the
rewards, the package and the relationship are all
clearly set out. 4. Offer a wider choice of
giving products which match donors motivation.
Excerpted from The 21st Century Donor, Joe
Saxton, Michele Madden, Chris Greenwood Brian
Garvey, September 2007
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Changing Donors What They Seek
5. Blur the boundaries between giving and living
create more active and rewarding lifestyle
events, from fun runs to peak challenges. 6. Make
donors stakeholders, with a real say in how they
give and how their money gets spent. 7. Stress
what a donor can expect out of the giving
experience this might be about the emotional
return of giving, the recognition process or the
involvement. Excerpted from The 21st Century
Donor, Joe Saxton, Michele Madden, Chris
Greenwood Brian Garvey, September 2007
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Changing Donors What They Seek
8. Appeal intensely to specific, defined target
audiences. A lukewarm appeal to the general
public is worth far less than a burning passion
amongst a key demographic or attitudinal
group. 9. Woo more big givers, corporate and
individual, via the offer of recognition and the
opportunity to change both their own lives and
the lives of beneficiaries. 10. Integrate the
experience of giving time, money or activism so
as to retain loyal supporters able to give
different things at different life stages.
Excerpted from The 21st Century Donor, Joe
Saxton, Michele Madden, Chris Greenwood Brian
Garvey, September 2007
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Changing Donors Patterns of Giving

• Researchers at Indiana University Center on
  Philanthropy analyzed data from 10,000
  individuals, 80 of whom had given to charity.
  They represented five generations great (born
  before 1929), silent (born 1929-1945), boomer
  (born 1946-1963), generation X (born 1964-1981),
  and millennial (born since 1981).
• The scholars found that the amount people give
  rise along with their income, levels of
  education, and frequency of attending religious
  services. The age of donors didnt matter at all.

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Actions Schools Should Take Now

• Change your marketing approach to accommodate
  different cultural and social nuances of a
  changing population. Market now for tomorrow.
• Be much better and consistent about reporting on
  your product. Refine your value proposition.
• Conduct research to track your alumni. This
  research will help you market your school,
  measure the effectiveness of your programs, and
  provide data to respond to requests for academic
  accountability.
• Go digging in your database Segment your donors
  by generation and giving patterns investigate
  what may be affecting donor loyalty at your
  school.

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NAIS Services to assist you

• NAIS Public Opinion Poll
• NAIS Parents Guide
• StatsOnline
• NAIS Website Resources www.nais.org

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Part IV

• The Changing Workforce

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Trends Driving the Workforce

• From SHRM Workplace Forecast
• Aging of workforce will Baby Boomers retire or
  pursue second careers after retirement?
• Growth in the number of workers with eldercare
  responsibilities
• Growth in the number of employees with childcare
  responsibilities
• Generational issues
• Work/life balance especially important to Gen X
  and Y

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Trends Driving the Workforce

• Labor/Skills shortage
• By 2012, 21 million new jobs expected but only 17
  million new workforce entrants (Bureau of Labor
  Statistics)
• Employee demand for flexible work schedules
• Switch from career employees to contract workers
• Employee turnover is up, with all indications
  pointing to increasing movement

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The Economys Effect on the Workforce

• Top 10 New Trends
• 1. Certain skill sets will continue to be in
  short supply.
• 2. Some employers will make serious mistakes
  (most notably by laying off talent), threatening
  their survival.
• 3.  Fear and apprehension are reducing
  productivity.
• 4.  Increasing insurance costs will motivate
  employers to invest more in wellness.
• 5.  Strong retention in the face of increasing
  anxiety may lull employers into thinking they
  dont have retention issues.

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The Economys Effect on the Workforce (cont.)

• Top 10 (cont.)
• 6.  More attention to succession planning is
  critical.
• 7.  Wise companies will use this time well to
  build bench strength that is invest in training
  for their staff, particularly leaders.
• 8.  More "Home Sourcing to maintain control and
  reduce expenses.
• 9.  Employers will find low-cost ways to add
  value and make staff feel appreciated.
• 10. Older workers will be particularly valued
  this year we will see a return of retirees.

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Who are our Workers?

• Generation
• Baby Boomers
• Gen X
• Gen Y/Millennial

My Career Self Worth One part of me Opportunity
to add value and contribute
90
Comparisons Across Generations
91
Working w/the Millennial

• According to JobFox CEO Rob McGovern, there are 4
  "major motivators" for Millennials at work
• Balancethe Millennials do not embrace the value
  of the Boomer-created nine-to-five work week.
  They work best when they can set their own hours.
• Leading edgeMillennials understand that
  technology is changing rapidly. If companies do
  not provide new learning experiences they will
  see this generation seeking job opportunities
  elsewhere.
• SeniorityThey do not want to be treated "as
  junior anything". Millennials want to begin
  contributing right away. Companies must do a
  better job of helping younger workers see how
  their work is vital.
• StabilityGen Y workers can be loyal team players
  as long as they can balance work and life goals,
  gain new learning opportunities, and feel like
  they are supporting company goals.

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What Flexible Arrangements are Important to the
Workforce?

• Job sharing
• Onsite daycare
• Teleworking
• Part-time schedules
• Summer hours
• Flex schedules
• Compressed work week

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Trends Driving Teaching Profession

• Within this decade, U.S. schools will hire over
  two million new teachers to serve a growing
  number of students and replace a large cohort of
  retiring teachers. Evidence of high attrition
  rates among new teachers suggests that retaining
  a high quality teaching force will be a
  challenge.
• The Next Generation of Teachers Project, Harvard
  University

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Trends Driving Teaching Profession No Longer a
Life-long Calling

• Many new teachers approach teaching tentatively
  or conditionally
• Few plan to make teaching a lifelong career.
• For those who envision short-term careers,
  well-designed alternative routes to teaching and
  support at the school site might ensure that they
  enter and remain in teaching.
• The Next Generation of Teachers Project, Harvard
  University

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Trends Driving Teaching Profession Generational
Differences

• Teachers in the new generation look for
• frequent feedback on their performance
• opportunities to work with, instead of next to,
  other people
• opportunities to strengthen their skills (note
  they expect to be rewarded when they improve and
  are less likely than their predecessors to resist
  such policies as differentiated pay)
• The Next Generation of Teachers Project, Harvard
  University

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Trends Driving Teaching Profession Compensation

• While some report that they could afford to teach
  and live comfortably, the majority describe tight
  financial circumstances. They suggest that pay
  would significantly affect whether they would
  stay in teaching.
• The costs of housing, particularly in urban
  areas, is becoming a major disincentive to
  entering or staying in the profession.
• Barely Breaking Even Incentives, Rewards, and
  the High Costs of Choosing to Teach by E. Liu, S.
  M. Kardos, D. Kauffman, H. G. Peske, S. M.
  Johnson,

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Actions Schools Should Take

• Study recruitment and retention statistics for
  your school. Identify patterns both positive and
  negative. Develop strategies for addressing
  issues.
• Offer faculty and staff a flexible workplace.
  Teleworking, part-time schedules, and job-sharing
  can help you recruit and retain faculty and
  staff.
• Keep current with benefit trends particularly
  understand what different generations seek in a
  benefit package. Study benefit trends in both the
  for-profit and nonprofit sectors in your
  community. You will be competing against both for
  staff in the future.

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NAIS Services to assist you

• Faculty Recruitment and Retention
  Researchavailable to member schools via NAIS
  website
• NAIS Career Centerhttp//www.nais.org/career/inde
  x.cfm?Itemnumber145863
• NAIS Website Resources www.nais.org

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And.. A few parting words

• Excellence can be attained if you care more than
  others think is wise,Risk more than others think
  is safe,Dream more than others think is
  practical, andExpect more than others think is
  possible.