The Dream Job - PowerPoint PPT Presentation

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Title:

The Dream Job

Description:

New Sports New Leagues. Olympics. Pg 9. The Franchise ... High School Sports. Increase in lawsuits. Decrease in budget = PTP. College Sports. Win or else ... – PowerPoint PPT presentation

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Title: The Dream Job


1
The Dream Job
  • The Dash for Cash
  • Ch 1

2
American Sports
  • Dominated by
  • Professional Athletes
  • Professional Organizations
  • Professional Marketing

3
Dash for Cash
  • The main Mines
  • Corporate advertisers
  • Season tickets and luxury boxes
  • Licensed merchandise
  • Stadium concessions
  • Page 4-5

4
New Sports New Jobs
  • Sports publications
  • Books
  • Sporting goods
  • Hollywood
  • Recession proof
  • Pg 8-9

5
New Sports New Leagues
  • Olympics
  • Pg 9

6
The Franchise
  • Old school family
  • Rushin revolution
  • Wheel of fortune

7
Franchise Fees and Stadiums
  • City swapping
  • Stadiums (7 billion by 2000)
  • Pro Sport Construction
  • Financial impact, permit review, sin taxes, real
    estate taxes, lottery, hotel/motel tax, car
    rentals, etc

8
Gambling
  • 4 areas of focus
  • Athletes
  • Gamblers
  • Betters
  • Media

9
Player Salaries
  • Winning doesnt pay
  • Gimme gimme gimme
  • Incentives

10
Marketing of Womens Sports
  • Skin to win?

11
Ethnic Integration Marketing
  • See quote on page 25

12
The Coach
  • Makin Bank
  • 250,000 t0 500,000
  • Other sponsors
  • Contracts

13
Marketing
  • Professional football
  • Professional baseball
  • Professional basketball
  • Professional hockey
  • Professional tennis
  • Professional Golf
  • Professional Boxing

14
Marketing
  • Professional soccer
  • Olympic games
  • Class discussion
  • Auto Racing
  • Wrestling (ahh the Hulk)
  • High School Sports
  • Increase in lawsuits
  • Decrease in budget PTP

15
College Sports
  • Win or else
  • Numbers game Title IX
  • Pay the athletes

16
Sports Administration
  • Whats it take to make it
  • PE Degrees are not welcomed here
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