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National Marketing Trends

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Community College Sports. Struggling to Find Their Audience. Outreach Options. Class Schedules ... Colleges Use Their Web To Communicate. Most are Web Focused ... – PowerPoint PPT presentation

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Title: National Marketing Trends


1
  • National Marketing Trends
  • What 35,000 Students Can Tell US

2
Age
3
Reason
4
The Big Media Picture
5
RadioEveryone Listens in the Morning
6
RadioGen Y Listens at Night Too
7
Listening at Home/Work and in the Car
8
Television(Not Dead Yet)
9
TelevisionThe are Watching the Comedy Channel
(And the Daily Report)
10
TelevisionAnd Discovery
11
TelevisionAnd they still want their MTV
12
NewspapersIn Danger with Younger Audiences
13
NewspaperMixed Motives
14
How Do Students Want To Be Reached
15
Snail Mail(Not Dead YetAs Long As its
Personalized)
16
EmailSome Age Bias But Generally Accepted
17
Land PhoneNever Call me at the office Maybe at
home.
18
Cell PhoneGen Y Call me if its important
19
Text MessagingGen Y Text Me if its Important or
Timely
20
Instant MessagingNot Quite at tipping point for
younger audiences
21
Where Do They Gather?
22
Coffee HousesThe New Malt Shop
23
The MallStill the favored site for youth
24
MoviesStill a Date Favorite
25
Community College SportsStruggling to Find Their
Audience
26
Outreach Options
27
Class SchedulesIts Official We prefer Digital
28
Financial Aid InformationPrint it so I can give
it to My Parents
29
CatalogsIts Official - Stop Printing Them
30
How Do Students Want You To Inform Them?Email is
a Winner for every age---Print is On the Way Out
31
How Should the Alumni Organization
Communicate?Let them Keep their College Email
Addresses
32
The Web
33
Colleges Use Their Web To CommunicateMost are
Web Focused Once You Are Inside
34
Using Email To Recruit StudentsColleges are Less
Effective in Push-Type Email Recruitment
35
Visiting College WebsitesYour Website is a
destination for Searching Students
36
How Should the Alumni Organization
Communicate?Nearly Half Will/Wont Apply Based
On Your Website
37
Judge Quality of School Based on Quality of
Site?Nearly 60 Say Yes
38
Access SpeedBroadband is a Reality
39
Email Response Rates?Things have Slowed Down
40
Takeaway FindingsIts Time to Focus onDigital
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