National Marketing Trends

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• National Marketing Trends
• What 35,000 Students Can Tell US

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Age
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Reason
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The Big Media Picture
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RadioEveryone Listens in the Morning
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RadioGen Y Listens at Night Too
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Listening at Home/Work and in the Car
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Television(Not Dead Yet)
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TelevisionThe are Watching the Comedy Channel
(And the Daily Report)
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TelevisionAnd Discovery
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TelevisionAnd they still want their MTV
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NewspapersIn Danger with Younger Audiences
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NewspaperMixed Motives
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How Do Students Want To Be Reached
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Snail Mail(Not Dead YetAs Long As its
Personalized)
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EmailSome Age Bias But Generally Accepted
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Land PhoneNever Call me at the office Maybe at
home.
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Cell PhoneGen Y Call me if its important
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Text MessagingGen Y Text Me if its Important or
Timely
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Instant MessagingNot Quite at tipping point for
younger audiences
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Where Do They Gather?
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Coffee HousesThe New Malt Shop
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The MallStill the favored site for youth
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MoviesStill a Date Favorite
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Community College SportsStruggling to Find Their
Audience
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Outreach Options
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Class SchedulesIts Official We prefer Digital
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Financial Aid InformationPrint it so I can give
it to My Parents
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CatalogsIts Official - Stop Printing Them
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How Do Students Want You To Inform Them?Email is
a Winner for every age---Print is On the Way Out
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How Should the Alumni Organization
Communicate?Let them Keep their College Email
Addresses
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The Web
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Colleges Use Their Web To CommunicateMost are
Web Focused Once You Are Inside
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Using Email To Recruit StudentsColleges are Less
Effective in Push-Type Email Recruitment
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Visiting College WebsitesYour Website is a
destination for Searching Students
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How Should the Alumni Organization
Communicate?Nearly Half Will/Wont Apply Based
On Your Website
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Judge Quality of School Based on Quality of
Site?Nearly 60 Say Yes
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Access SpeedBroadband is a Reality
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Email Response Rates?Things have Slowed Down
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Takeaway FindingsIts Time to Focus onDigital