Success Stories

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Success Stories
Presidential Seminar  March 22, 2007
Boyce Thompson
Editorial DirectorBUILDER Magazine, BIG
BUILDER, MULTIFAMILY EXECUTIVE Lance Ramella
Senior
Managing Director
HANLEY
WOOD MARKET INTELLIGENCE
www.hanleywood.com www.builderinfostore.com






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Project Locations
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Project List

• Oasis At Magic Ranch Queen Creek, AZ
• Serafina Loma Linda, CA
• Cambridge Place Mountain House, CA
• Glass House At Riverfront Park Denver, CO
• Metropolitan Square Des Plaines, IL
• Grande At Riverview Conshohocken, PA
• Old Farm Village At Panther Valley Great
  Meadows, NJ

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Source Hanley Wood Market Intelligence, Builder
Info Tools
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The Oasis At Magic Ranch Map
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What sets Oasis At Magic Ranch apart?

• Price reduction of 60,000 to 70,000 across the
  board
• Stopped incentives
• Marketing campaign message No more price
  reductions or incentives

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Source Hanley Wood Market Intelligence, Builder
Info Tools
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Serafina Map
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What sets Serafina apart?

• Unique Product Serafina is the only townhome
  product selling within region
• Smaller floorplans are designed with bedroom
  separation
• Strong amenity package even a tot lot

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Source Hanley Wood Market Intelligence, Builder
Info Tools
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Cambridge Place Map
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What sets Cambridge Place apart?

• First townhome product located in the new
  community of Mountain House
• Strong architecture and design
• Great commuter for Bay Area

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Source Hanley Wood Market Intelligence, Builder
Info Tools
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Glasshouse At Riverfront Park Map
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What sets Glass House at Riverfront Park apart?

• Excellent location taps into previously
  unfulfilled demand
• Glass House lives up to its name the building
  includes floor to ceiling windows which take
  advantage of mountain and city views

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Source Hanley Wood Market Intelligence, Builder
Info Tools
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Metropolitan Square
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What sets Metropolitan Square apart?

• Strong suburban infill location short distance
  to train, restaurants, shops, etc.
• Strong design for high density building
• Strong value

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Source Hanley Wood Market Intelligence, Builder
Info Tools
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Grande At Riverview
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What sets Grande at Riverview apart?

• Unique infill location views of Schuykill River
  in a highly desirable, close in suburb
• Easy access to 3 major transportation corridors
  with direct access to Center City Philadelphia
• Strong elevator condo design

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Source Hanley Wood Market Intelligence, Builder
Info Tools
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Old Farm Village At Panther Valley
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What sets Old Farm Village at Panther Valley
apart?

• Unique land plan creates private courts
• Flat over flat design opened market to active
  adults
• Very strong amenity package
• Strong value

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Lessons Learned..

• Closer-in and infill projects are selling better
• Demand remains for value
• Unique design wins every time
• Demographics shape demand
• Research, Research, Research

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Success Stories
Presidential Seminar  March 22, 2007
Boyce Thompson
Editorial DirectorBUILDER Magazine, BIG
BUILDER, MULTIFAMILY EXECUTIVE Lance Ramella
Senior
Managing Director
HANLEY
WOOD MARKET INTELLIGENCE
QUESTIONS???
www.hanleywood.com www.builderinfostore.com