Prospective Corporate Partner:

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(No Transcript)
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Welcome!
Prospective Corporate Partner   We present to
you the opportunity to become partners with
ADRENALINE, Canadas most exciting new four-day
festival. It is the first of its kind for the
Sarnia area and likely in all of North America.
Over one weekend, August 20 to 23, ADRENALINE
will mix the thrill of Horse Racing with events
like IAMS Super Dogs, Beach Volleyball, Musical
Entertainment such as Battle of the Bands and
Coyote Ugly, along with stellar food and family
fun. As a promotional vehicle, you will receive
targeted exposure to a huge audience, allowing
you to interact directly with your customers and
drive business in the weeks and months that
follow. As a revenue opportunity, ADRENALINE will
generate immediate and generous returns as
traffic patterns will be designed to create
maximum exposure for all partners. During these
economic times, businesses must be aggressive and
take their messages directly to the customer.
ADRENALINE will drive your business.   I
appreciate you considering the Adrenaline Racing
Festival Partnership and look forward to your
feedback.   Sincerely, Bryan McGahey
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Partnership Benefits

• Community Exposure
• Corporate Branding
• Targeted Exposure
• Reach New Markets
• Networking Opportunities
• Increase Market Share
• Traffic
• ROI

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Partner With Adrenaline

• Adrenaline is like no other Festival with its
  multi-event style that presents the unique
  opportunity to promote your brand to a targeted
  group of attendees.
• Become associated with a Festival that will
  become one of the most significant community
  events in the Sarnia/Lambton area.
• Market your company over the first three days to
  the key consumer demographic of 18 to 35 year
  olds through our adult orientated events.
• The final day allows you to hit the family
  market with a day designed to draw over 10,000
  people to this great event.
• Elevate the identity of your brand through a
  high profile event, supported by a huge media and
  publicity campaign.

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Partner With Adrenaline

• Media Plan
• Extensive buy in Sarnia and regional media
  market.
• Press Conferences, Launch Dinners and an
  aggressive media campaign.
• The Lake St. Clair Network is the 1 online
  information resource for boaters, anglers,
  watersport enthusiasts and business owners around
  Lake St. Clair, the Detroit River and the St.
  Clair River. Over 4,400 members.
• Nautical Mile at Nine, Ten Mile Roads and
  Jefferson, with a scrolling sign on this web
  site's homepage.
• Trot Magazine ads 13,000 subscribers
• Trot Website over 150,000 unique visitors
  monthly. 6 million page views.
• Posters Advertising Festival provided to 34
  Racetracks in Canada
• Press Releases distributed around the world.

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Facility And Events
Parking Race Track Lot Size 2,000 Cars 40
Races during Event Facility Volleyball
Dinning
Room Professional Exhibition Grand
Stands Tournament on Saturday Restaurant Trade
Vendors IAMS Superdogs 130 Vendors Show on
Saturday Tarmac Battle of the Bands Get This
Party Started Contest Friday Entertainment
Tents Billboard Ads Ms. And Mr.
Adrenaline Located Inside Track Contest on
Saturday Banners Around Fencing Flair
Bartenders Contest on Saturday
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Festival Demographics
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Festival Demographics
Based on 39,000 attendees, the breakdown follows

• Local 10,000
• 1. Hiawatha Horse Park attracts 3,000 to 4,000
  fans on special event days
• 2. Other event with less aggressive media
  campaigns draw 30,000 people
• 3. Stakes events increase attendance by 100
  (Adrenaline has 2 stakes races)
• 4. Music Festival has drawn over 100,000 fans
  annually
• 5. Cooperation and advertising with Lambton
  County - population of 135,000
• 40K from Sarnia 4,500
• 1. Western Ontario has always been a very strong
  supporter of Harness Racing
• 2. 9 cities with a population of 458,000 to
  receive advertising and promotions on festival
• 100K from Sarnia 6,600
• 1. 8 Harness Racetracks in Western Ontario.
  Western Ontario supports Harness Racing
• 2. 14 Race Track in Ontario
• Canadian Provinces 2,000

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Adrenaline Festival Schedule
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Adrenaline Festival Schedule
X-Treme Thursday
Battle of the Bands Friday

• 500 p.m. to 730 p.m.
• Radio Station - Live Remote from Track
• 500 p.m. to 200 a.m.
• Get This Party Started Ribs Contest
• 500 p.m. to 800 p.m.
• Canada vs. USA Battle of the Bands (Round 1)
• 500 p.m. to 700 p.m.
• Human X-Treme Races
• 800 p.m. to 1000 p.m.
• Battle of the Sexes Race Card (5 Races)
• 1000 p.m. to 100 a.m.
• Canada vs. USA Battle of the Bands (Round 2)

• 600 p.m. to 700 p.m.
• Pre-Dinner Ceremonies
• 600 p.m. to 1000 p.m.
• Wings and Winners Party
• 600 p.m. to 1200 p.m.
• Get This Party Started Entertainment Tents
• 700 p.m. to 1000 p.m.
• X-Treme Horse Power Race Card
• 700 p.m. to 1000 p.m.
• X-Treme Horsepower Race Card (10 Races)
• 1000 p.m. to 1200 a.m.
• Dancing on the Track

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Adrenaline Festival Schedule
Life is a Beach Saturday

• 1100 a.m. to 1230 p.m.
• BBQ for Drivers, Trainers, Grooms
• 1100 a.m. to 700 p.m.
• Vendor Showcase
• 1100 a.m. to 200 p.m.
• Beach Volleyball Tournament
• 1100 a.m. to 700 p.m.
• Get This Party Started
• Chilly Contest
• 200 p.m. to 400 p.m.
• Canada vs. USA Race Card (5)
• 100K Adrenaline Championship Pace
• 400 p.m. to 600 p.m.
• Bartenders Competition

400 p.m. to 600 p.m. Beach Volleyball
Tournament Semis and Finals 600 p.m. to 730
p.m. Ms. Mr. Adrenaline Swim Suit
Competition 600 p.m. to 1000 p.m. VIP Dinner
in the Dining Room 730 p.m. to 1000
p.m. Regular 10 Race Card 1000 p.m. to 200
a.m. Coyote Ugly
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Adrenaline Festival Schedule
Horseplay Sunday

• 1000 p.m. to 1200 p.m.
• Character Pizza Lunch Willie Win and his
  friends
• 1200 p.m. to 200 p.m.
• Kids Horseplay Interactive Educational
  Stations for Kids
• 1200 p.m. to 100 p.m.
• Giddy Up Gallop A Kids Family Fun Run
  Around the Track
• 1200 p.m. to 700 p.m.
• Get This Party Started Pizza Contest
• 200 p.m. to 300 p.m.
• Jack Terrier Weiner Dog Races
• 300 p.m. to 400 p.m.
• IAMS Super Dogs
• 300 p.m. to 800 p.m.

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Partnership Opportunities
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Partnership Opportunities
Title Sponsorship of Festival PA
Announcements Official Race Card
Sponsorship Festival Material Individual Race
Sponsorship Website Promotion Title Sponsorship
of Game Day VIP Dinning Room Events
Passes Food Vendors Race Card Passes Festival
Promotions Program Advertisements Track
Signage Ticket Back Advertising Facility
Signage Retail Vendors
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Contact
If you would like to discuss any of the
components in this festival guide further, please
contact
Bryan McGahey Manager of Corporate
Partnership Adrenaline Racing Festival P
905-564-4660 ext. 224 C 647-404-0159 E
bryan_at_adrenalinefest.ca