Teen Privacy Online

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Teen Privacy Online

• Social Networking, Privacy Policies and Security
  Risks How to protect your personal information
  online.

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Brought to you by . . .

• Intel and the International Association of
  Privacy Professionals proudly join in the
  celebration of Data Privacy Day 2008. We
  encourage all students to learn as much as
  possible about how to use the Internet and its
  many communication and ecommerce tools as safely
  as possible in ways that protect the privacy of
  your personal information.

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Online Privacy for Teens

• Online Privacy Why It is Important
• Social Networking
• You Cant Get Something for Nothing
• Know the Basics Disclosure of Personal
  Information and Networking Behavior
• It Isnt All About Common Sense
• Think About Tomorrow When You Act Today
• Privacy Policies and How to Read Them
• Security Risks
• Sources and Resources

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Online Privacy Why Its Important

• Teens and young adults among most knowledgeable
  and creative users of the Internet
• Personal Information (PII)
• Name, address, phone numbers, birth date, social
  security number, credit card numbers, photos,
  shopping history
• Technology Increases Risk of Inadvertent Sharing

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Data Privacy Day 2008

• 28 January 2008
• United States and 27 European countries
  celebrating Data Privacy Day
• Raising awareness about data privacy, protection
  of personal information, and online safety

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Privacy What Is it?

• Privacy is the right or opportunity to decide who
  has access to your personal information and how
  that information should be used.
• Knowledge is power.
• When you go online, KNOW
• Who has access to your personal information?
• How will your information be used?
• Is that okay with you?

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Social Networking
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Social Networking What Is It?

• Facebook, MySpace, Friendster, and other social
  networking sites
• Creating personal profiles
• Interacting with other people online
• You can interact with school friends, people from
  your city, people you work with, people from your
  region, people in a particular network, or
  people all over the world

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Data Protection and Privacy in Social Networks
The Main Ideas

• You usually cant get something for nothing
• Know the Basics Disclosure of Personal
  Information and Networking Behavior
• It isnt all about common sense
• Think about tomorrow when you are acting today

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You Cant Get Something for Nothing The Cost of
Networking

• You can participate in many social networks for
  free. BUT . . .
• you must provide personal information to
  participate.
• Who can benefit from that information?
• How do they use your information?
• How can you protect your privacy?

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Who can benefit from your Personal Information?

• Web Site Operators
• Make money by advertising. The more users they
  attract, the bigger the audience, the more
  valuable the ad space, the greater the ad
  revenue.
• Companies that want to sell you things
• Want to advertise and sell you their products
• Want to know about you and your brand loyalties,
  preferences and interests
• May want to track and tell your friends about
  items you purchase as another form of advertising

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Who Else Could Access your Personal Information?

• Colleges
• May want to know more about you than just your
  grades and test scores. Your profile may be a
  good resource.
• Current and Future Employers
• May want to know what kind of person you really
  are beyond your resume and interview.
• Parents
• Sexual predators and pedophiles

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Know the Basics

• Disclosure of Personal Information and Social
  Networking Behavior

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Basic Guidelines for disclosure of personally
identifiable information

• Be sparing with personal information. If you
  network socially, provide only that information
  you need to provide to network effectively.

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Basic Guidelines for disclosure of personally
identifiable information

• If you have a username, avoid including your
  actual name or birth date. Never share your
  password with anyone.
• In a profile, generally speaking, do not provide
  your last name, your phone numbers, home address,
  date of birth, school or team name, or travel
  plans. Do not provide your social security
  number, family financial information, bank or
  credit card numbers.

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Exceptions to basic guidelines

• Birth Date You may be required to provide your
  birth date to sign up for a social network or
  other online service because federal law
  prohibits the collection of information from
  children under 13 years old.
• Arrange your privacy settings so the birth date
  is not visible on your profile. If you want to
  display your birthday, show the day of the month
  but not your birth year.

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Exceptions to basic guidelines

• School Name Although you generally should not
  provide your school name online, some sites
  feature school-specific networks, and the name of
  the network will reveal your school online.
• Limiting your social networking participation to
  a school group, as opposed to the world at large,
  may provide an extra degree of protection and
  privacy for you.

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Back to the Basics

• Use Privacy Settings!
• Only share the information you are comfortable
  sharing.
• Limit your audience.
• Default settings usually allow sharing. Take
  affirmative steps to limit disclosure.

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Adjusting privacy settings can be a multi-step
process

• Access the Privacy Settings page on the social
  network of your choice and learn how to protect
  the privacy of your information.
• Some sites offer you the ability to set different
  privacy settings for different parts of your
  profile page.

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Privacy Settings are not Foolproof

• Maintaining privacy requires diligence and
  maintenance.
• Learn about the privacy settings of each site you
  use. If you dont understand the options, contact
  the site and ask.
• Regardless of the settings you use, privacy
  settings are not foolproof. You should always
  continue to be cautious about information about
  yourself you place online regardless of how
  restricted you believe your audience is.

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Basics of On-line Social Networking Behavior
The Number One Rule

• Unless you would be willing to attach something
  to a college application or resume, share it with
  your parents, your grandparents, current or
  future employers, dont post it. If you wouldnt
  put it on a poster and hang it on your locker or
  your dorm room door, dont post it.

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Basics of Behavior (cont.) Blogging, Journals,
The Wall

• When you journal or blog online, these entries
  are archived, or saved, and the content of these
  entries can be searched.
• Some blogging sites offer you the ability to
  choose which subscribers can see what you have
  written, and some allow you to block any
  anonymous replies.
• Think about why and how you are using your
  profile page. If you are blogging about your
  daily activities or your social life, be
  extremely cautious what personal information you
  provide about yourself and others in those
  contexts.

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Basics of Behavior (cont.)Friends

• Dont invite people to be your friends on-line if
  you do not know them in the real world.
• If you must accept a friend that you do not
  know, do so cautiously, recognizing that often
  people are not who they claim to be.

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Basics of Behavior (cont) Photos

• Do not post images of yourself that you wouldnt
  want to share with grandparents, colleges, and
  future employers.
• Dont post images of other people that they
  wouldnt post of themselves.
• If possible, ask permission before posting an
  image of someone else on your site.
• Always honor any individuals request to remove a
  specific photo of him or her from your page.

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Basics of Behavior (cont.) Avoiding Risky
Behavior

• Sex -- Just dont talk about it on the Internet,
  particularly with people you do not know.
• Never agree to meet someone in person that you
  met on the Internet.

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Other Ways to Protect your Privacy

• Use services with age and identity verification
  systems
• Use services that allow you to report
  inappropriate content
• Look for sites with privacy seals like TRUSTe and
  the Better Business Bureau

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More Ways to Protect your Privacy

• Talk with a parent, older sibling, or other adult
  you trust about your Internet use.
• Educate your parents about technologies that are
  new to them.
• Check out any safety tips provided by the site
  you are using. Use online resources to find
  additional safety and privacy information.
• ALWAYS KNOW how your information is being used
  and stored by others.

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Its not just common sense.

• Dont get in a car with someone you dont know.
• Dont open your door to a stranger.
• But . . . Dont talk to strangers? Isnt that
  the whole point for some users?
• Common sense only takes you so far. Some
  technological understanding is helpful.

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Caching

• If you put something on the Internet, it is
  difficult if not impossible to take it back.
• Search engines and browsers cache websites,
  allowing photos, videos and text to be retrieved
  long after the website has been deleted.

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Caching and Public Computers

• Caching also raises issues you should be aware of
  when you use computers in public libraries or
  other public spaces.
• Web browsers cache sites that you have visited.
• Web browsers can also cache temporary internet
  files, cookies, info that you enter into websites
  and address bars as well as passwords.

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Think About Tomorrow When You are Acting Today

• Do you know how much money it costs to remove a
  tattoo? Hundreds or thousands of dollars,
  depending on the size and quality of the tattoo.
• This doesnt mean you should never get a tattoo
  it just means you should be well aware of the
  costs and consequences associated with making
  such a decision, now and in the future, before
  you do it.
• Social networking and blogging online are the
  same
• information and images can be extremely difficult
  if not impossible to take back. Even when you
  delete information from your profile or site,
  older versions are still accessible to others.

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Think About Tomorrow (cont.)

• Do not jeopardize the privacy of others.
• Treat others the way you would want to be treated
  online.
• Respect the privacy and personal information of
  others.
• Dont identify others on your page in a way they
  would not identify themselves or post photos they
  would not post.

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Privacy Policies

• Many websites have privacy policies or
  statements.
• Main function to describe what personal
  information they will collect, whether they share
  it, how they will use it, and how they will
  secure it.

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Privacy Policies should provide
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Privacy Policies (cont.)

• The language can be confusing.
• Look for
• Whether the site will sell or share your
  information with third parties
• The chance to opt-out of practices you do not like

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BUT . . . .

• Always keep in mind that a policy is merely a
  policy.
• Because the policy is essentially the measure of
  your rights on the site in which you are
  participating, pay careful attention to the ways
  in which the policy limits the sites exposure
  and accountability.
• Look for a web seal that lets you know the site
  takes its policy and your privacy seriously.

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Recap

• Find the privacy policy and read it.
• But always continue to act cautiously online with
  your personal information regardless of a
  policys representations.

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Security Risks

• Passwords, File-Sharing, Spyware, Phishing and
  Updating

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Protecting your personal information Passwords

• Keep your passwords in a secure place.
• Do not share passwords.
• Experts suggest the strongest passwords have at
  least 8 characters and include numbers and
  symbols as well as letters.
• Do not use your personal information, your login
  name, or adjacent keys on the keyboard as
  passwords.
• Change your password every 90 days or so.
• Use a different password for every online account
  you access (or at least a good variety).

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File-sharing software

• Avoid down-loading file-sharing software.
• If you use this software be extremely careful
  about the information you share in order to
  protect your personal information.
• Read end user agreements, understand whether you
  are allowing spyware to be installed on your
  machine, and understand the risks of free
  downloads.

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Spyware

• Spyware is a program that can be installed on
  your computer from a remote location to steal
  your personal or financial information or to
  monitor your online transactions to capture that
  information.
• Install antispyware software to detect and remove
  these spyware programs.

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Phishing

• A phishing scam is one designed to elicit your
  personal information (username, password, account
  information) on a fake website.
• When you receive a suspicious email, do not click
  on a link provided and provide personal
  information.

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Phishing Protection

• When you receive a suspicious email, go to your
  browser, contact the company, and ask whether it
  is trying to reach you or if there is a problem
  with your account.
• Use anti-phishing software.

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Automatic Updates

• As a final note, automatically updating your
  computer helps ensure that your computer is
  protected against the latest threats.

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Sources and Resources

• The foregoing information was drawn largely from
  information found in a number of articles and on
  websites concerned about online safety and data
  protection. These sources and resources will
  provide additional, helpful information for you
  if you are interested in learning more about any
  of the privacy issues discussed today.
• Please visit www.privacyassociation.org for a
  full list of sources and resources, along with
  links to educational videos about data protection
  and online safety.

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  Attribution 3.0 Unported License. To view a copy
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  licenses/by/3.0/
• Or send a letter to Creative Commons, 171 Second
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• Any use of these materials requires attribution
  to the IAPP and Intel.

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Thank you!