Banner Advertising Campaign

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Banner Advertising Campaign

• Presented by

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A Great Way to Become a Champion for Pekin
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• The Chamber has developed several highly
  effective tools that are part of the Pekin, What
  a Pleasant Surprise marketing campaign,
  including
• Pocket Folder
• Brochure
• Power Point Presentation
• Website

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Accomplishments to Date

• Over the past year, the Pekin Area Chamber of
  Commerce has used these tools as part of our
  marketing campaign to promote the City of Pekin
  to potential new residents.

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Television Advertising Campaign

• This advertising campaign has made thousands of
  impressions in Central Illinois influencing
  local and regional residents and opinion leaders.
  Pekin is becoming known as a community on the
  move.

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Champions for Pekin

• Committee members are reaching out making
  presentations to influential regional groups that
  are important to our success
• Realtors
• clubs and organizations
• local businesses, etc.

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Peoria Area Home Shows

• Impressive display motivated show attendees to
  ask for more information about Pekin. Many booth
  visitors were actively seeking a new home or lot.
  
• Handout provided information on Pekin
  subdivisions including availability and pricing
  of homes and lots

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Our Next Step

• Rolling Out the Red Carpet

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Pekins Street Banner Advertising Program

• As the advertising campaign evolves, there is a
  need to make the primary theme more visible to
  area residents and visitors. There is also a
  need to generate funds to support the campaign.
• The Pekin Area Chamber of Commerce will use
  street banners carrying the Pekin, What a
  Pleasant Surprise theme to fulfill those needs.
  

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An Affordable Opportunity to Supportthe Pekin
Area Chamber of Commerce Marketing Campaign and
Promote Area Businesses At the Same Time!
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Pekins Banner Advertising Program

• Each street banner will be 2 feet by 6 feet in
  size.
• Two thirds of the banner will contain the Pekin,
  What a Pleasant Surprise logo.
• The bottom third of the banner will contain the
  sponsors logo.
• All logos will appear in white on a red
  background.
• The 2-sided durable and attractive banners will
  be available for sponsorship on a yearly or
  multiple year basis.
• All this for a fraction of the cost
• of regular billboard advertising!

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All proceeds from this banner program will be
invested into the Chambers marketing budget to
continue to fund the Pekin, What a Pleasant
Surprise marketing campaign.
Banner Profits
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• Rate Structure
• Cost to Advertiser
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Banner LocationsPremium positions are available
on a first come, first served basis

• Parkway Drive (Sheridan to Lick Creek Golf) 11
  northbound, 12 southbound
• Parkway Drive (Willow to Sheridan) 10 northbound,
  11 southbound
• Parkway Drive (Broadway to Willow) 12 northbound,
  11 southbound
• Parkway Drive (Court to Broadway) 14 northbound,
  12 southbound
• Broadway (just west of Parkway intersection) 1
  eastbound, 1 westbound - SOLD
• Broadway (Park Ridge intersection) 1 pole
• Broadway (Schramm intersection) 1 pole
• Broadway (Intersection of Capitol) 1 pole - SOLD
• Valle Vista (boulevard just southwest of Court
  Street) 3 poles

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Banner LocationsPremium positions are available
on a first come, first served basis

• Court Street (intersection with Parkway) 6 poles
  - SOLD
• 8th Street (between Court Broadway) 8 poles
• Ann Eliza (between 8th Street 5th Street) 4 on
  north side, 2 on south side
• Ann Eliza (intersection with Capitol) 2 poles
• Ann Eliza (intersection with 2nd Street) 2 poles
  on north side
• Margaret (intersection with Capitol) 2 poles
• Margaret (between Capitol 4th) 4 poles
• Margaret (between 4th 5th) 2 poles
• Margaret (between 5th and Broadway) 6 poles
• Court/Margaret (Broadway to 8th Street) 8 poles