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The Economy

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... 'champagne of bottled beers' to the beer for rugged men and athletes. ... Schlitz: The Beer that Made Milwaukee Famous. What Ever Happened to Schlitz Beer? ... – PowerPoint PPT presentation

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Title: The Economy


1
The Economy
  • Principle function
  • The production, distribution, and consumption of
    goods and services

2
Three Basic Resources Are Transformed
  • Land and the resources of the land
  • Labor
  • Mental and manual

3
Varieties of Economic Systems
  • Pre-Agriculture
  • Hunting and gathering
  • Pastoral/horticultural
  • Agricultural
  • Industrial
  • Post-Industrial

4
Industrial Economies
  • More capital intensive
  • Harnessed science for economic advantage

5
Kinds of Industrial Economies
  • Capitalism
  • Mixture
  • All industrial societies today are on a continuum
    between capitalism and socialism

6
Capitalism
  • Ideological Basis
  • Private property
  • Free and open competition

7
  • Together these factors ---- invisible hand
  • Law of supply and demand
  • Ensure quality of product/services
  • Labor market wages/distribution
  • Must be continuous

8
Consequences of Capitalism
  • 1. The nature and quality of work changed in
    industrial economies
  • Mental and manual work separated

9
Taylorization of Work
  • Frederick Taylor Scientific Management
  • Usually combined with Fords assembly line
  • Tasks are broken down into parts
  • Then workers are selected and trained to perform
    each component of the job.

10
Taylorization in Non-Manufacturing Organizations
  • Service industry
  • Insurance claims

11
Consequences of Capitalism
  • 2.
  • 3. Drastic transformation of the environment

12
  • 4. Tremendous efficiency
  • 5.
  • Recently more inequality
  • Materialism

13
Contemporary Issues
  • Contingent Work
  • Overwork
  • Shrinking marketplace

14
Contingent Work
  • Temporary and contract workers
  • Manpower and Robert Half are among fastest
    growing Fortune 500 employers
  • Up to 10 of work force  

15
  • Most contingent work is in
  • New high growth areas
  • Health care and high technology occupations

16
  • Robert Half Legal provides project teams for a
    wide range of initiatives, including litigation
    support and discovery.
  • Accounting, information technology, public
    relations, marketing, web design, nursing

17
The Ground War at FedEx
  • Several dozen lawsuits against FedEx by angry
    drivers claiming it classifies 14,000 of its
    drivers as independent contractors
  • Wear FedEx uniforms, work routines, no benefits
    or security
  • (Business Week, Nov. 28, 2005)

18
  • Chrysler hires all-temps third shift at its
    Illinois plant
  • The Detroit News (Friday, June 16, 2006)

19
Americans OverWork!
  • Longer hours on the job today than in the 1950s
  • 9 full weeks more each year than our peers in
    Western Europe

20
Addiction to Work -- Karoshi
  • Taking work home, cell phone or pager on 24/7
  • You have to be busy to show you have a right to
    exist.

21
The Shrinking Marketplace
  • The Beer Industry in the U.S.

22
Breweries in U.S.
  • Breweries Jobs
  • 1880 2741
  • 1935 750
  • 1967 125 60,000
  • 1985 35 43,000 (1980)
  • 2000 1698 incl micros 39,500
  • 4 brewers have 79 of sales

23
(No Transcript)
24
How Consolidation Occurred
  • Large firm facilities automated..lower labor
    costs
  • Greater profit.more money available for
    advertising and predatory buy outs

25
Advertising
  • 700 million in 1997

26
  • Philip Morris acquisition of Miller in 1970
    brought deep pockets to beer advertising
  • Miller changed from being the champagne of
    bottled beers to the beer for rugged men and
    athletes.
  • Lite beer is advertising heavy
  • Tastes great, less filling

27
Consequences of Beer Industry Consolidation
  • Loss of jobs
  • Lower quality beer?
  • ESPN, ESPN II, Huge sports salaries

28
What Ever Happened to Schlitz Beer?
29
Schlitz The Beer that Made Milwaukee Famous
30
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