Title: REVIEW
1REVIEW
2- includes the cultivation, processing, and sale of
fruits, nuts, vegetables, ornamental plants, and
flowers - Horticulture
3- the science and practice of growing, harvesting,
storing, designing, and marketing flowering
plants - Floriculture
4- Floriculture is a branch of ______________.
- Horticulture
52. The U.S. per capita consumption of floral
products is?
- 15 per person
- 100 per person
- 325 per person
- 67 per person
6Answer
- The U.S. per capita consumption of floral
products is? - D. 67 per person
73. What are the average annual florist sales?
- 29,000
- 45,000
- 290,000
- 4,500,000
8Answer
- What are the average annual sales for a florist?
- C. 290,000
9- 1. What is the top floral buying holiday in the
U.S.? - Mothers Day
- Valentines Day
- Christmas/ Hanukkah
- Easter/ Passover
10Answer
- What is the top floral buying holiday in the
U.S.? - C. Christmas/ Hanukkah
-
114. What 3 states grow/sell the most floral
products?
- New York, Pennsylvania, Illinois
- California, Florida, Michigan
- Texas, Ohio, New Jersey
- North Carolina, Mississippi, Washington
12Answer
- What 3 states grow/sell the most floral
products? - B. California, Florida, Michigan
137. Who is the largest retail marketer of fresh
flowers in the US?
- Tipton Hurst
- Kroger
- Greenbrier Super Center
- Wal-Mart
14- Who is the largest retail marketer of fresh
flowers in the US? - Kroger
155. The annual floral sales across the nation is
almost ________.
- 200,000
- 2 million
- 20 million
- 20 billion
16Answer
- The annual floral sales across the nation is
almost ________. - D. 20 Billion
176. Which country is the top importer of fresh cut
flowers to the U.S.?
- Colombia
- Canada
- Holland
- Mexico
18Answer
- Which country is the top importer of fresh cut
flowers to the U.S.? - A. Colombia
19B. Types of Flower Shops (cont.)
- shop is located in general merchandise chain
store or grocery store. These shops are cash and
carry operations and do not offer delivery
service. - Mass-Market
20- Often in high traffic areas and open to a walkway
- Stem Shop
21- a flower shop, which caters to an elite clientele
such as wealthy private party and corporate
accounts - Carriage Trade shop-
22- a traditional type of retail flower shop offering
a wide variety of services and products. - Full Service Shop-
23- target a particular need in the market by
specializing in one segment of the industry - Specialty Shops
24B. Types of Flower Shops (cont.)
- are cash and carry operations and offer a wide
variety of flowers by the single stem or bunch - Stem Shop
25B. Types of Flower Shops (cont.)
- is a shop which concentrates on specialty and
party work for an exclusive client base. - Studio Operation
26B. Types of Flower Shops (cont.)
- the wholesaler purchases good from around the
world and sells to the retail florist rather than
to the general public - Wholesale florist-
27- It may operate out of a warehouse without a
storefront since most sales are made on location - Studio Operation
28B. Types of Flower Shops (cont.)
- - a shop which is purchased from a parent company
and operated according to the companys rules and
regulations. - Franchise
29- Example a shop specializing in weddings located
next to a bridal shop - Specialty Shop
30What type of shop?
31What type of shop?
32What type of shop does this look like?
33B. Types of Flower Shops (cont.) Local Shops in
the Greenbrier area
- Daisy-A-Day
- Full Service
- Greenbrier Super Center
- Mass-Market
- Flowers by Jenny Leigh
- Full Service
- Greenbrier Floral Design
- Full Service
34Unit 1 Continued
35C. Career Opportunities
- Why would anyone work in retail florist shop?