ESSENCE

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ESSENCE
New York
The magazine for todays black woman
LIBRARY 155 SERIALS FALL 2004
GERALDINE WALKER
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Essence Information

• Publisher Essence Communication
• Frequency Monthly
• ISSN 014-0880
• First issue May 1970
• Circulation 1,215,000
• Readership 7.6 Million/ 29 Male
• Cover Price 42.00
• Amazon 22.00

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Co-founder, Publisher ED Lewis ELewis_at_essence.com
Editorial Director Susan L. Taylor
STaylor_at_essence.com
Editor-in-chief Diane Weathers
dweathers_at_essence.com
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IN EVERY ISSUE

• Beauty
• Fashion
• Health
• Entertainment
• Money Career
• Food
• Home
• Travel
• Parenting
• Relationships

NEW FEATURE THE ESSENCE BOOK CLUB-Readers
choose their favorite reads from editors
picks

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MISSION STATEMENT

• For more than three decades, ESSENCE has been the
  only magazine dedicated to reflecting Black women
  and their lives. The mission has not changed. It
  has, however, evolved along with the women for
  whom the magazine exists. Today's ESSENCE speaks
  to a reader who is defined not by her age or her
  income, but by her mind-set. Rather than
  addressing her as a woman with one interest, one
  style and one perspectivewe see her and speak to
  her as multidimensional. The ESSENCE woman always
  wants to look goodand to feel as good as she
  looks. She values her independence, but she also
  wants to be successful in her relationships.
  She's a go-getter at work and a source of
  stability at home. She's spiritual, ambitious and
  socially conscious. And she loves her family
  fiercely. ESSENCE understands these needs and
  responds to themwith information, advice,
  affirmation and inspiration. We empower our
  reader to take action and to address the concerns
  she faces in her world. We have our ear to her
  heart.We speak her language.We are among her
  dearest friends.

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NOVEMBER Issue 2004

ESSENCES annual November mens issue features
Jamie Foxx, Regina King and Kerry Washington on
the cover. This month, ESSENCE celebrates the
Men of the Year awards, highlighting men who
have made a difference in our worldfrom musical
icon Prince to politician Barack Obama. ESSENCE
also takes a look at Campaign 2004 including an
interview with Senator John Kerry and a writers
surprising view on President George W. Bushthat
explores the ties that bind both candidates to
Black America.
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From the PublisherEssence is the preeminent
lifestyle magazine for the African American
woman. Essence is dedicated to delivering the
information and inspiration a black woman needs
to live a happy, healthy, and meaningful life. It
is her empowering guide to health, wealth, love,
fashion, beauty, and family.
PUBLISHER REVIEW

• From the PublisherEssence is the preeminent
  lifestyle magazine for the African American
  woman. Essence is dedicated to delivering the
  information and inspiration a black woman needs
  to live a happy, healthy, and meaningful life. It
  is her empowering guide to health, wealth, love,
  fashion, beauty, and family. AbstractDirected
  towards black women. Features articles on health,
  beauty, fashion, food, interior decorating,
  careers, the arts, and travel.

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REVIEWS

• New To The Issue, January 5, 2004 Reviewer
   Joy (Springfield) - See all my reviews For many
  years, I've seen this magazine in the grocery
  store checkout line counters, and I have flipped
  through the pages. One day I decided to get a
  subscription, and I'm glad I did. The magazine is
  beautiful, ethnic, and it has wonderful articles.
  It is informative and educational about
  relationships and being healthy. In its attempt
  of positiveness, it is an invalueable tool for
  girls of any age.
• As for the stars they interview, you do learn
  about them. In my opinion, we will never truly
  learn how these celebrities are. The articles are
  simply a glimpse and not at all the true sense of
  a person, but it gives you an idea if you're
  curious or have doubts about certain people.
• If you decide to get this subscription, get it
  based on the decision to better yourself and not
  because of the celebrity interviews even though
  in some ways they are a plus. Enjoy.
• Joy.

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Essence Magazine Awards Listing

• Highlights of Awards Received by Essence
  magazine
• (2003) Essence magazine was a recipient of
  Circulation Managements Circulation Excellence
  Award.
• (March 2001) Essence magazine was selected as a
  Best Newsstand Performers of the Last Decade
  recipient by Capells Circulation Report (CCR).
• Folio magazine presented Essence with the Folio
  40 award, which recognizes Essence as one of the
  magazine industrys top 40 fastest growing
  companies for 2000.
• Essence Magazine was selected as the Folio 200
  Editorial Excellence Gold Award Winner in the
  Womens Lifestyle magazine category.

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ESSENCE AWARDS ESSENCE Film and Television
Productions, LLC, currently produces the
prime-time network special, The ESSENCE Awards,
an annual salute to distinguished
African-Americans, some of who are well-known and
others whose exceptional achievements often go
unrecognized. Previous ESSENCE Award winners
include Michael Jordan, Danny glover, Lauryn
Hill, Chris rock, Janet Jackson, Oprah Winfrey,
Rosa Parks, Tina Turner, Denzel Washington, the
Reverend Jesse Jackson, Eddie Murphy, Leontyne
Price, Whitney Houston, and General Colin Powell,
as well as many community activists who improve
the quality of life for others.
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ESSENCE MUSIC FESTIVAL Over the 4th of July
weekend in 1995, ECP produced the first Essence
Music Festival in New Orleans. The Festival
featured a remarkable three days of cultural
celebrations and empowerment seminars, and three
nights of performances by artists such as Anita
Baker, Luther Vandross and Stevie Wonder. The
successful event has since become an annual
affair.
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BOOKS
Essence Communication Partners is proud to
present a series of books that celebrate the rich
and diverse spirit of African American family
life. Your children will feel right at home with
the volumes, which were written and illustrated
by African Americans.
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ESSENCE EVENTS
July 1,2 and 3 2004 New Orleans
Featuring recording artists Allure Dec 9 Roxy
515 West 18th St. New York RSVP 212-642-0700 ext
553 www.essence.com/maybel
line
The first ever leadership summit for Black Women
October 15, 2004
t
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TO SUBSCRIBE
CALL 800-274-9398 ESSENCE P.O. BOX 62490 TAMPA
FL. 33662-4908 essence.com/customerservice
Information about Essence info_at_essence.com Submit
a story/poetry for Pubpoetry_at_essence.com Back
issues info_at_essence.com Submit a letter for
publication letters_at_essence.com 1500 Broadway
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212-912-5173 http//www.essence.com