Ambient Findability

1
Ambient Findability
Peter Morville, IA Summit 7.0
2
Peter Morville

• Background
• Library and Information Science
• Information Architecture Pioneer
• Co-Author, Polar Bear Book (1998, 2002, 2006)
• Current Roles
• President, Semantic Studios
• Co-Founder, Information Architecture Institute
• Faculty, UM School of Information
• Author, Ambient Findability (2005)

3
(No Transcript)
4

• The combination of organization, labeling, and
  navigation schemes within an information system.
• The structural design of an information space to
  facilitate task completion and intuitive
  access to content.
• The art and science of structuring and
  classifying web sites and intranets to help
  people find and manage information.
• An emerging discipline and community of practice
  focused on bringing principles of design and
  architecture to the digital landscape.

5
Marcia Bates Berrypicking, Evolving Search
(1989) http//www.gseis.ucla.edu/faculty/bates/be
rrypicking.html
6

• An information retrieval system will tend not
  to be used whenever it is more painful and
  troublesome for a customer to have information
  than for him not to have it.
• Mooers Law, Calvin Mooers, 1959

7
(No Transcript)
8
?Hits
?Trust
Location
Location
Location
9
(No Transcript)
10

• Findability Facts
• For every search on cancer.gov, there are over
  100 cancer-related searches on public search
  engines.
• Of these searches, 70 are on specific types of
  cancer.

11
(No Transcript)
12
(No Transcript)
13

• findability n
• The quality of being locatable or navigable.
• The degree to which an object is easy to
  discover or locate.
• The degree to which a system or environment
  supports wayfinding, navigation, and retrieval.
• ambient adj
• Surrounding encircling enveloping (e.g.,
  ambient air)

the ability to find anyone or anything from
anywhere at anytime
14
Chained Libraries

• In the Middle Ages there were few books, and
  those that did exist were usually kept locked in
  chests or cupboards, or chained to desks in a
  church.

This book belongs to the monastery of St. Mary
of Robert's Bridge, whosoever shall steal it,
sell it or in any way alienate it from this
house, or mutilate it, let him be forever cursed.
15
Print, film, magnetic, and optical storage media
produced about 5 exabytes of new information in
2002. Ninety-two percent of the new information
was stored on magnetic media, mostly in hard
disks.
How big is five exabytes? If digitized, the
nineteen million books and other print
collections in the Library of Congress would
contain about ten terabytes of information five
exabytes of information is equivalent in size to
the information contained in half a million new
libraries the size of the Library of Congress
print collections.
Although the Internet is the newest medium for
information flows, it is the fastest growing new
medium of all time, becoming the information
medium of first resort for its users.
http//www.sims.berkeley.edu/research/projects/how
-much-info-2003/
16
A wealth of information creates a poverty of
attention. Herbert Simon, Nobel Laureate
Economist
17
David Rose ambientdevices.com
18
(No Transcript)
19
(No Transcript)
20
Cisco Wireless Location Appliance A quick
glance at the screen shows exactly where the
tagged wheelchairs are located...Patients wait no
more than a few minutes for a wheelchair, and we
save 28,000 a month by eliminating
searches. Hospitals are unable to find between
10 and 15 percent of the devices they
own...devices are mostly misplaced rather than
stolen.
21
Automatic Locates Schedule an "automatic locate"
to see where your child is at a given time.
Breadcrumbing Feature This feature is great for
identifying a specific route or series of
destinations.
22
Reciprocal Transparency In the information age
to come, cameras and databases will sprout like
poppies or weeds whether we like it or not.
Over the long haul, we as a people must decide
the following questions Can we stand living
exposed to scrutiny, our secrets laid open, if in
return we get flashlights of our own that we can
shine on anyone who might do us harm even the
arrogant and strong? Or is an illusion of
privacy worth any price, even the cost of
surrendering our own right to pierce the schemes
of the powerful?
23
ABOUTNESS
FINDABILITY
24
(No Transcript)
25
(No Transcript)
26
(No Transcript)
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30
(No Transcript)
31
(No Transcript)
32
Metadata
Revenge of the Librarians
33
(No Transcript)
34
The old way creates a tree. The new rakes leaves
together. David Weinberger
35
(No Transcript)
36
(No Transcript)
37
(No Transcript)
38

• Learns, Proposes, Innovates, Gets All The
  Attention
• Remembers, Disposes, Integrates, Has All The Power

PACE LAYERING
39
(No Transcript)
40
(No Transcript)
41
(No Transcript)
42
(No Transcript)
43
(No Transcript)
44
Julian Bleecker A Manifesto for Networked
Objects Cohabiting with Pigeons, Arphids
and Aibos in the Internet of Things Blogjects
Objects That Blog
45

• There are known knowns there are things we
  know we know. We also know there are known
  unknowns that is to say we know there are some
  things we do not know. But there are also unknown
  unknowns - the ones we dont know we don't know.

46
(No Transcript)
47
IBMs Public Image Monitoring Solution Software
Tracks Blogs, Web Content to Capture Buzz, Spot
Trends Around Companies, Products and Marketing
Campaigns
48
Paid search is the fastest growing business in
the history of media estimated to hit 23
billion by 2010.
Go
Search has become the new interface of
commerce. John Battelle
49
(No Transcript)
50
Faceted Classification Scoped Search Sort by
Rating, Price, Sales Search Inside the Book See
More by Manufacturer Discover Similar
Items Customers Also Bought View
Accessories Editorial Customer Reviews Rate
the Reviews Top Reviewers User-Created
Guides Favorite People List Purchase
Circles Recently Viewed The Page You
Made Previously Placed Orders
51
(No Transcript)
52
I leave to several futures (not to all) my
garden of forking paths. Jorge Luis
Borges
53
IA Therefore I Am

• Peter Morville
• morville_at_semanticstudios.com
• Semantic Studios
• http//semanticstudios.com/
• Ambient Findability
• http//findability.org/
• IA Institute
• http//iainstitute.org/
• This Presentation
• http//semanticstudios.com/lemur.ppt