November 2004 Volume 7, Issue 11

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November 2004 Volume 7, Issue 11
Chron.com Average Site Traffic Over 50.6
million monthly page views!

• Classified Breakout
• Employment 4,550,202
• Real Estate 921,737
• Automotive 611,165
• Other 967,914

• Page Views totaled 50,680,627 compared to
• 2003 up 25.4
• Total Unique Visitors 3,858,997
• Average Page Views per Unique Visitor 12.76
• Total Site Visits 8.5 million
• Score! is the Chronicles exciting rewards
  program for our local readers.
• Registered Score! Members 22,743
• Read Win Events 86,967

3 Month Average for August, September, and
October 2004
Chron.com Users How Often and How Much?
HoustonChronicle.com is the most accessed local
site in town.
Visited Media or Internet Web Site Past Month
Among Houston DMA Online Adults
3 Month Averages for August, September, and
October 2004
Questions asked Have you visited
HoustonChronicle.com in the past 30 days? What
media websites have you visited in the past 30
days? What Internet news sources have you
visited in the past 30 days? Target 2,658,340
Adults who accessed the Internet past 30
days Source 2004 Houston Scarborough Report
3,816,255 DMA Adults
Source Houston Chronicle internal log reports
in addition to 3rd party vendor page views, for
historical data 2003 - May 2004. Omniture Site
Catalyst web analytics data for
HoustonChronicle.com from June 2004 forward in
addition to select 3rd party vendors
Apartments.com, Fantasy Sports, HAR.com, Kelley
Blue Book, Travidia.com. All site traffic
numbers are 3 month rolling averages August,
September, and October 2004. Score! data is from
October 2004.