Social Entrepreneurship

1
Social Entrepreneurship

• An Introduction

2
Aims of Todays Workshop

• Introduce the Concepts and Methods of Social
  Entrepreneurship
• Demonstrate how these methods can be used to
  address issues in Lakewood

3
What is Social Entrepreneurship?

• Social Entrepreneurship is the use of business
  practices such as business planning, project
  management, marketing and sales, for advancing
  social causes

4
Why Social Entrepreneurship?

• These methodologies focus on results that can be
  measured enabling a group to see how successful
  its work is. Then take corrective action if the
  desired results are not being achieved.
• NOTE Many businesses do not practice to these
  methods their loss
• These methodologies work. Speaking from both
  research and practical experience, business
  methodologies, if implemented correctly, are
  extremely effective for getting things done.

5
To be Successful A Community Venture Needs

• A clearly stated purpose
• A governing structure, knowledgeable advisors
• A solid Business Plan
• Good Project Planning
• A target audience
• A source of money / resources to run and expand
  the organization
• Good Communications, marketing and sales plan
• Solid Leadership
• A good working relationship with other community
  organizations

6
Clearly Stated Goals

• This is often the single hardest part of the
  whole process
• Ambiguous, unrealistic, or ill-defined goals have
  ruined many projects
• Start with small, easily-obtained goals and build
  on your success.
• Your goals will change as your project evolves

7
Useful Tool BODI Method

• BODI stands for
• Benefits
• Other options
• Drawbacks
• Impacts/Consequences

8
Lakewood Goals

• Three Modest Goals with BODI analysis

9
Governing structure

• Complexity depends on whether the effort is a
  one-shot or part of an on-going effort
• There needs to be clear rules
• Co-operative, open decision structures work best
  give people a sense of ownership
• Use arbitration service to resolve disputes in a
  situation when people cant agree

10
Governing structure

• Lakewood

11
Council of advisors

• In any venture it is easy to lose ones
  perspective
• A council of advisors should be a part of any
  major project
• Suggestions Directors of other non-profits,
  small business owners, leading members of
  professional organizations

12
Council of advisors

• Lakewood

13
Business plan

• Failing to plan is planning to fail
• How the project is going to pay for itself?
• Where to obtain the initial startup capital?
• Who is the target audience for the system?
• What do we ASS-U-ME?
• What research needs to be done?
• What skills are needed to run the project?
• Have a current contingency plans. What is to be
  done if there is a major unforeseen disaster?
• What are the weaknesses in our thinking?
• Do we have enough resources to run and expand the
  project?

14
Business plan

• Lakewood

15
Project Management

• Turning Your Ideas into Reality

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Steps in Building a Project

• 1. Definition of goals
• 2. Brainstorming of concepts and ideas
• 3. Critique of concepts
• 4. Mission statement
• 5. Budget, projections, and timeline
• 6. Reality check
• 7. Project Planning

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Project Management Tips

• 1) An early plan is good to get started quickly.
  An early plan includes a pre-project launch,
  resource assignments and a plan to build a
  detailed project plan.
• 2) Understand the scope of the project
  requirements before trying to break it down into
  specific tasks.
• 3) Documentation is vital, especially when more
  than one person needs to work on parts of a
  project.

18
Project Management Tips (cont)

• 4) Communication is very important and it never
  hurts to double or even triple check to make sure
  that you are properly communicating with your
  project team.
• 5) Find ways to build up your team early, such as
  taking them out for dinner. You should have
  regular events to bring the team together. Just
  make sure that they are not too often.
• 6) Meetings, when they occur at all, should be
  short and to the point.
• 7) Show your leadership. Listen and learn from
  your team.

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Defining Tasks

• Tasks After defining your project, the next step
  is to break down it into specific tasks. In
  developing your task use the S.M.A.R.T method. S
  Specific, concrete objective M Measurable
  indicator of progress A Assignable to a
  specific person R Realistic T Time (how
  long the job will take and a specific date that
  it will be done by)

20
Project Planning

• Lakewood

21
Defining a Target Audience

• "Try to be all things to all people and you will
  end up be nothing to anyone"

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Target audiences

• Does your targets have enough capital
  (Money/resources/skills) to support your project?
• If not you have two choicesa) Choose other
  target groupsb) Redesign your project so that it
  is affordable by your target groups

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What to look for in a target audience

• Enough members in the target who are interested
  in your project or are willing to learn about it
  
• Resources (monetary or otherwise) to support it
• Enough members to bring a substantial number of
  people the project
• Enough connections to other groups so that you
  can grow your market

24
Target Audience

• Lakewood

25
Sources of Money / Resources

• Very detailed plans of where the resources are
  coming from and how they will be used
• An experienced financial person should be
  involved to handle the monetary side
• Need to have a very high confidence that
  resources will be available
• Plan to Fail? Must have a ongoing detailed
  contingency plan.

26
Planning To Fail

• What if few of your expected resources come
  through?
• Your target audience is un-interested in your
  project
• Another competing project comes along steals
  your thunder
• Your project idea is simply to strange for people
  to understand

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Planning To Fail (cont)

• The project requires far too much time energy
  than you can give to it
• In order for the project to succeed it requires
  far more resources than originally anticipated
• Due to a major economic downturn, funds become
  tight for you target audience
• Times change peoples interests shift to other
  projects

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Sources of Capital/Resources

• Lakewood

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Planning To Fail

• Lakewood

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Communications/Marketing/Sales

• Communications PR functions (i.e. inform of
  upcoming events)
• Marketing get people to buy into your project
• Sales get people organizations to give
  resources to your project

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Communication Rules

• KISS Keep it Simple ...
• Keep it relevant to your project to your target
  audience
• Make it professional
• Make sure the message you are sending is
  consistent with the project

32
Communications

• Lakewood

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Marketing Strategy

• Who are your target audiences?
• What exactly are you trying to get those target
  audiences to do?
• How can you make a message that these target
  audiences are most likely to respond to?
• What are the best mediums to reach your target
  audiences?

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Marketing Mediums

• News Kits and News Releases
• Sales Letters
• Sales and Marketing Brochures
• Advertisements
• Web Sites
• Speciality Items

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Marketing Mediums (cont)

• Sale Proposals
• Goodwill Materials
• Promotional Materials
• Sales Kits
• News Letters
• Speeches
• Your Imagination

36
Marketing

• Lakewood

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Sales Basic Steps

• Find prospects (part of target audience)
• Research prospects
• Gain their attention
• Build trust
• Determine Common Ground, if any
• Demonstrate understanding of prospect needs
• Show how project can meet prospect needs
• Moving from prospect to customer
• Keeping commitments

38
Sales

• Lakewood

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Leadership

• Good Leaders
• Bad Leaders
• What are some of the traits of a good leader?
• What are some of traits of a bad leader?

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Skilful Leadership

• Without good leadership a great project can fail
• With good leadership a weak project can often
  succeed
• Leaders are made, not born
• Anyone can become a leader if they are willing to
  learn

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Features of Great Leaders

• (from Kouzes Posner)
• Challenge the Process
• Inspire a Shared Vision
• Enable Others to Act
• Model the Way
• Encourage the Heart

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Features of Bad Leaders

• Threaten
• Indecisive
• Refuse to listen to the people around them
• Keep all the power for themselves
• Refuse to learn or change

43
Leadership

• Lakewood

44
Working other community organizations

• Try and coordinate your effort with existing
  groups
• Approach existing groups to see if there are ways
  of working together
• Build up a network among community groups and be
  willing to help them with their projects
• You scratch my back, Ill scratch yours

45
Community Organizations

• Lakewood

46
Software Tools

• Open Source Groupwarehttp//sourceforge.net/proj
  ects/hipergate/ http//sourceforge.net/projects/tu
  tos/ http//sourceforge.net/projects/moregroupware
  /
• Warning While these tools are very powerful and
  are free they require a great deal a technical
  expertise to set up.

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Available Professional Services

• My associates and I can offer, Consulting and
  Training in all of the areas discussed in this
  presentation
• I can provide, Computer Consulting if you should
  decide to install any of the groupware listed in
  the previous slide

48
Recommended Reading

• Dont Get Caught In Risky Business by Steve
  Bareham (ISDN 0-07-560814-6)
• Effective Project Management How to Plan,
  Manage, and Deliver Projects on Time and within
  Budget by Robert K. Wysocki et al. ISBN
  0-471-11521-5.

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Recommended Reading

• Smart Marketing on a Small Budget by S.J. Ross
  (ISBN 0-07-560469-8)
• The Sales Advantage by J. Oliver Crom and
  Michael Crom (ISBN 0-7432-1591-5)
• The Leadership Challenge by James M. Kouzes and
  Barry Z. Posner (ISBN 0-7879-0860-6)

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How to Contact Tim Inkpen

• E-Mail tinkpen_at_sympatico.ca
• Skype tinkpen
• Phone [phone]

51
Evaluation Forms

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