Ecotourism The New Travel Style

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EcotourismThe New Travel Style

• Stacy Polkowske
• BA506

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Tourism Typology
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Ecotourism Defined

• Responsible travel to natural areas that
  conserve the environment and improve the welfare
  of local people (TIES 1990)

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Aspects of Ecotourism

• Local Economics
• More to the people
• Natural World Connection
• Conservation Protection
• Outdoor Recreation

• Cultural Emergence
• Off the beaten track
• Educational
• Language, Food, Festivals, Sports, History

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Ecotourist Profile

• Experienced travelers
• Higher education
• Higher Income Bracket
• Age middle to elderly
• Opinion leaders
• Ask tell friends about trip
• Important source of travel information

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Consumer Demand Operator Support

• 62 - Cultural learning is important
• 59 - Support protecting the environment
• 38 - Willing to pay more to use eco-travel
  companies
• 49 of British tour operators have a responsible
  tourism policy

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Lets Go to Jamaica!

• Mass Tourism Options
• matured market
• projected flat growth

• Ecotourism Options
• growing 20-35 a year

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Ecotourism On-line Resources

• www.ecotourism.org
• www.ecotourism.cc
• www.responsibletravel.com

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Ending Thoughts Numbers

• In 2004, tourism generated 5.49 trillion for
  global economy.
• Tourism is a top money maker for 83 of
  developing countries.
• Ecotourism growing 3 times tourism industry as a
  whole.
• Ecotourism options puts up to 95 of money into
  local economy.