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Glenn Ferdman

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what kind of newsletter can you afford? will production (writing, design) ... Distribution channels. Snail mail. Email. Ascii vs. html. Via website as pdf file ... – PowerPoint PPT presentation

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Title: Glenn Ferdman


1
Library Newsletters the Easy Way!
Glenn Ferdman Norman and Helen Asher Library
Spertus Institute of Jewish Studies Chicago, IL
2
Library Newsletters the Easy Way!
  • Why a newsletter?
  • improved PR
  • for development or fundraising
  • timely communication with users

3
Library Newsletters the Easy Way!
  • Audience
  • local users
  • library friends group
  • local community
  • international community

4
Library Newsletters the Easy Way!
  • Time Money Considerations
  • what kind of newsletter can you afford?
  • will production (writing, design) be done
    in-house or outsourced?
  • how often do you want it to appear?

5
Library Newsletters the Easy Way!
  • Content
  • new services, policies, procedures,
    collections, staff
  • new acquistions
  • special programs, lectures
  • grants received
  • items wanted, call for volunteers
  • acknowledge gifts

6
Library Newsletters the Easy Way!
  • Design Software
  • MS Word (simple easy)
  • MS Publisher (greater sophistication, steeper
    learning curve)
  • Adobe Pagemaker (professional quality steep
    learning curve )

7
Library Newsletters the Easy Way!
  • Graphics
  • Sources (online)
  • Microsoft Design Gallery (Free) (http//dgl.micros
    oft.com/)
  • Art Today (weekly, monthly, annual
    subscription rates)
  • (http//www.arttoday.com/)

8
Library Newsletters the Easy Way!
  • Marketing your newsletter
  • Distribution channels
  • Snail mail
  • Email
  • Ascii vs. html
  • Via website as pdf file

9
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