June 1 at 8pm Host: Mike Myers

1
June 1 at 8pmHost Mike Myers
2
Brand Your Business with MTV

• Each year, viewers vote for their favorite
  nominees and decide who will take home the Golden
  Popcorn award from returning categories, like the
  everlasting Best Kiss.
• If you missed it, the 2007 MTV Movie Awards was
  the wildest, most unhinged Hollywood shakedown
  this side of Mel Gibsons driveway. It was one of
  those rare and magical places where anything
  goes stars misbehaved, tempers flared and the
  sexiest wardrobe options made their public
  debutyou name it, the MTV Movie Awards had it!
• Last years big winners included some of the
  following
• Best Movie Pirates of the Caribbean, Dean Mans
  Chest
• Best Villain Jack Nicholson, The Departed
• Best Kiss Will Ferrell and Sacha Baron Cohen,
  Talladega Nights The Ballad of Ricky Bobby
• Best Performance Johnny Depp, Pirates of the
  Caribbean, Dean Mans Chest
• Do not miss your opportunity brand your business
  with the 2008 MTV Movie Awards.

3
Sponsorship Opportunity

• Your logo and message will appear on 200 MTV
  Movie Awards taggable sponsorship spots
• that will air
• Monday-Sunday, 6a-10a, 10a-4p, 4p-8p and 8p-12m
• On networks that target your audience
• Time Warner Cable Media Sales will provide
  production.
• 2007 National Advertisers with Exclusivity The
  following advertisers were FULL
• NATIONAL on-air sponsors for 2007 who had
  category exclusivity. Please check with your
• Promotions Specialist for 2008 category
  exclusivities.

This promotion is subject to change/sponsor
restrictions may apply. 
4
Package Summary

• You will receive the following with your
  exclusive 2008 MTV Movie Awards package
• 1 spot in the 2008 MTV Movie Awards on June 1,
  Time TBA
• 10 spots 6a-10a
• 20 spots 10a-4p
• 15 spots 4p-8p
• 15 spots 8p-12m On MTV, E!, VH1, Bravo, Style,
  LMN, WE, Oxygen
• 200 MTV Movie Awards sponsorship taggables
• 5000 gross DMA
• Central 1000
• South 1000
• North/Lib 1000
• West/Del 1000
• Middletown 600
• East/Amelia 600
• 6 Avails

5
Encore Schedule

• Encores of The 2008 MTV Movie Awards will air
  during the following days/times
• 6/1 at 10pm6/3 at 500 pm6/4 at 130 pm6/5 at
  1130 am6/5 at 1100 pm6/6 at 400 pm6/7 at
  900 am6/7 at 1000 pm
• ENCORE SCHEDULE ON MTV26/8 at 800 pm
• Pricing
• 125 in primetime
• 80 in daytime or early evening

6
National MTV Movie Awards Viewer Profile

• MTV is the number one, favorite channel among
  college students according to 46 respondents in
  a 2006 study.
• MTV delivers the young adult demographic like no
  other. In the past year, MTV viewers 18-34 have
  spent
• 12.1 Billion on clothing.
• 2.9 Billion on fine jewelry.
• 548 Million on audio equipment.
• 20.3 Billion personal home computers.
• 6.4 Billion on major home furnishings.

Source MTV, CAB 2007 Network Profiles.
7
Ratings Estimates
The 2007 MTV Movie Awards generated
Hollywood-worthy ratings among Cincinnati Cable
Households. 2008 MTV Movie Awards Estimated
Ratings
Estimate based on Cincinnati Jun'07 C-DMA Fusion
MTV Movie Awards Actuals.
8
MTV MOVIE AWARDS VIEWER PROFILE
Employment
Gender Distribution
Education Level
Income Distribution
Age Distribution
Source Scarborough Media Research, Cincinnati,
OH Sep 06-Aug 07 Watched MTV Movie Awards on TV
in the past year.
9
MTV MOVIE AWARDS VIEWER PROFILE

• To Be Read Adults 18 who watched the MTV Movie
  Awards are 148 more likely to single (never
  married) than the average Adult 18 in the market.

Source Scarborough Media Research, Cincinnati,
OH Sep 06-Aug 07 Watched MTV Movie Awards on TV
in the past year.